Why I Left Copywriting

CLARIFICATION: I left copywriting as a PRIMARY source of income, not the skill set. Copywriting is still a huge part of what I do in product launches, SEO and web design. And I DO still accept clients from time-to-time.

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Hey guys,

I haven't been in this part of the world in a long time. I've been very, very busy building my SEO business and prepping up for multiple products and services. I'm not here to talk about that aspect of what I do, but I want to leave something that will perhaps get you copywriters to think.

In the past 3 months, I've turned down about 10 copywriting gigs. I've passed all of them on to other copywriters... some more experienced than others. Some I knew, some I didn't.

Aside from not being paid enough, my SEO and design company is expanding to over 20 personnel. We are shooting to make over $1 million this year as a company. It's an ambitious goal, but I know it can be done.

Why I left copywriting.

I found the next level to copywriting - product launches.

That only came about when I helped Tim Bekker with StupidSimpleSystems.com and then his second launch through WhiteHatCopyCat.com, which produced over $130,000 in sales under 90 hours.

I've since moved on to do copywriting consultation and coaching for a top Inc 500 company... $2,500/m for 12 hours of talking. Not too bad of a deal. Some folks get paid that much for WRITING it and doing everything else. I just talk.

From there, I've moved into truly doing a product launch with XXXXXXXXX [edit]Damn, I just remembered, I shouldn't be mentioning this yet. Sorry, I removed his name for now. You'll hear about the launch in the next few months though.[/edit]

Just from some strategies I've come up with, his income should increase by half a million this year without him working any harder.

His launch is expected to be over $3 million. This is after some real number crunching. [edit]Sorry, I decided not to share my percentages. Just know that it's VERY GOOD.[/edit]

That isn't even the best part. The money isn't the issue or factor at all.

It's about getting my name out there and associating myself with him. He knows just about every big name guru there is... Tony Robins, Kevin Wilke, Dan Kennedy, T. Harve Eker (I love his book), even Justin Timberlake... weird.

THIS is the holy grail all of us should be going after. This is truly why I left copywriting as a primary source of income. I still do it... it just doesn't come cheap anymore and I'm more focused on doing product launches so that I can profit at least $100,000.

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Now, let me tell you how I met XXXXXXXX. First off, I bought his product when I was 16. I recognized him 10 years later at a meetup here in Dallas. I approached him like he was the only person in the room and started talking. We were a fit. The following week, we met up and started making plans and seeing if we could really work together. It was smooth sailing after that.

Point is - you never know when you might have an opportunity come along. Just be on your game and be ready to play at all times.

Alright, I'm going to go MIA here for a while again, but I'll tty guys later. I hope all is well with you all.