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UK Labour Party reveals new positioning strategy

by ghyphena
10 replies
Labour's election strategy: bring on no-nonsense hard man Gordon Brown | Politics | The Guardian
#labour #party #positioning #reveals #strategy
  • Profile picture of the author Rik Fox
    Interesting, but what's the take on this?

    Rik
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  • Profile picture of the author Andrew Gould
    Nothing to see here...
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    Andrew Gould

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    • Profile picture of the author ghyphena
      [DELETED]
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    • Profile picture of the author Lee Wilson
      Originally Posted by Andrew Gould View Post

      Nothing to see here...
      I don't know, maybe. It's all about the attention grabber and this one is going to have a high impact. Is there a copywriting lesson here? I think there is but it won't be anything new to marketers. This poster would not have worked without the pre-sell which they have been working on hard for the last few months. More of a pre-launch lesson perhaps.
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      • Profile picture of the author Andrew Gould
        Originally Posted by L Wilson View Post

        I don't know, maybe. It's all about the attention grabber and this one is going to have a high impact. Is there a copywriting lesson here? I think there is but it won't be anything new to marketers. This poster would not have worked without the pre-sell which they have been working on hard for the last few months. More of a pre-launch lesson perhaps.
        Sorry, I meant there was nothing to see in my post... I'd edited a thoroughly inappropriate comment.

        I don't think it's an election winner as surely most of the population are aware of what a lying, spineless, power hungry, control freak our beloved leader is.
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        Andrew Gould

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        • Profile picture of the author Lee Wilson
          Originally Posted by Andrew Gould View Post

          Sorry, I meant there was nothing to see in my post... I'd edited a thoroughly inappropriate comment.

          I don't think it's an election winner as surely most of the population are aware of what a lying, spineless, power hungry, control freak our beloved leader is.
          Ah, sorry.

          I hope you are right, but, we all know about the power of persuasion and how quickly people forget. If this campaign is successful then it proves marketing is everything. I'll leave it there before I get the thread closed.
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        • Profile picture of the author M Thompson
          Guys..whats the date??

          Ahhh aprils fools day... that might explain it
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          • Profile picture of the author Lee Wilson
            Originally Posted by M Thompson View Post

            Guys..whats the date??

            Ahhh aprils fools day... that might explain it


            ooops.
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  • Profile picture of the author ghyphena
    To be fair to Andrew, he did catch on almost immediately...
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    Gil-Ad Schwartz

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