can you please review my capture page

7 replies
hey warriors,

this is my first capture page, i've been looking at hundreds of capture pages to try and make this one right.

I went out and bought "the ultimate sales letter" by dan kennedy and used some of his techniques in the capture page as well.

Anyways, here it is.

hxxp://mattadamo.net/ezinearticle-traffic-blueprint-capture-page/
(make sure to replace the x's with t's)

* also, i haven't yet added the capture form because i'm still designing it*
#capture #page #review
  • Profile picture of the author travlinguy
    It reads like a million others. Nothing very exciting or compelling. The scarcity warning at the top isn't very believable. You might try a short paragraph before the bullet points with some 'bragging' on how much you've acheived or how much money you've made with your amazing strategy or whatever it is. The one interesting point in all of it is the part about siphoning traffic. You might consider making that your hook and build mystery and intrigue around it. That's what I'd do. Good luck.

    Oh, even brand new WF members can create a sig file and have live links in it. It would make it easier on people willing to review the page and you'd get a little exposure for your program. Until then here's your link:

    ezinearticle traffic blueprint capture page | MattAdamo.net » Blogging, Internet Marketing...
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    • Profile picture of the author MattAdamo
      Originally Posted by travlinguy View Post

      It reads like a million others. Nothing very exciting or compelling. The scarcity warning at the top isn't very believable. You might try a short paragraph before the bullet points with some 'bragging' on how much you've acheived or how much money you've made with your amazing strategy or whatever it is. The one interesting point in all of it is the part about siphoning traffic. You might consider making that your hook and build mystery and intrigue around it. That's what I'd do. Good luck.

      Oh, even brand new WF members can create a sig file and have live links in it. It would make it easier on people willing to review the page and you'd get a little exposure for your program.


      Thanks so much for your input.

      I guess i was focusing too much on what i had to offer and not it's uniqueness.

      I think i'm going to build the capture page and rewrite some of the report to focus more around the "siphoning".
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      • Profile picture of the author travlinguy
        Originally Posted by MattAdamo View Post

        Thanks so much for your input.

        I guess i was focusing too much on what i had to offer and not it's uniqueness.

        I think i'm going to build the capture page and rewrite some of the report to focus more around the "siphoning".
        Good for you Matt. Here's a tip for you but don't let it get around. Whenever you go to create an info product the smart thing to do is to write your sales copy first.

        Make it shine. Write it so people will be drooling to get their hands on it. Then, when you have the sales letter in decent shape use it as an outline to write the actual product and make the book or course meet the promises in the copy.

        You can go back and forth amending the letter and the book and end up with a great piece of work all around... even if you aren't the best writer out there.
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        • Profile picture of the author MattAdamo
          Originally Posted by travlinguy View Post

          Good for you Matt. Here's a tip for you but don't let it get around. Whenever you go to create an info product the smart thing to do is to write your sales copy first.

          Make it shine. Write it so people will be drooling to get their hands on it. Then, when you have the sales letter in decent shape use it as an outline to write the actual product and make the book or course meet the promises in the copy.

          You can go back and forth amending the letter and the book and end up with a great piece of work all around... even if you aren't the best writer out there.
          A valuable lesson learned from this experience.

          Thank you so much for your help. I rebuilt the capture page to make it more unique. Rewriting the report will be annoying, but totally worth it if the conversions are much higher.

          Any ideas for adding scarcity into the capture page?
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  • Profile picture of the author ghyphena
    Here's the link for easy access:

    ezinearticle traffic blueprint capture page | MattAdamo.net » Blogging, Internet Marketing...

    I think you'll get better quality feedback if you wait until you put up the capture form - that way everyone can see how it fits with the rest of page.

    So far, though, it seems to me that there's room for improvement.

    1. Your pre-header warns me that this traffic blueprint will not be available for long. I don't believe you. Scarcity is important, but this is the IM industry - and I imagine that at least some of your prospects know all about squeeze pages and list-building.

    If you want to claim scarcity, you need to give a reason why. Alternatively, you can get a php deadline-countdown script and use that.

    2. Your headline is a bit wordy. It can be cut down. For example: "traffic and visitors"? If you're worried your prospects don't know what "traffic" is, then you're targeting the "complete newbie" segment of IM, and you probably need to educate them a lot... not to mention that those who don't know what "traffic" is almost definitely don't know what "article marketing" is.

    Anyway, I'd go from here:

    "Discover How I'm Able To Drive An Endless Stream of Traffic And Visitors To Any Opportunity From This Exclusive Article Marketing Blueprint"

    To here:

    "Discover How I Drive An Endless Stream of Traffic To Any Web Page With This Article Marketing Blueprint"

    And even then it's not great. It has no uniqueness, no hook, no credibility element (except you saying that you do it yourself).... and it's a claim that anyone even barely resembling your ideal prospect has heard every single day for as long as they've been online. You're going to have to step it up. If you don't have a compelling proof element, you need a hook of some sort.

    3. Your subhead jars. It's a bit patronising, if I'm perfectly honest. Maybe it could somehow slide if you'd established credibility in your headline... but I'm not sure you have.

    Even if you shifted person... "It's how I stopped struggling to grow my business"... you'd convey the benefit without sounding like you're talking down to your prospect (and without the prospect being able to reject the claim).

    4. Your bullets are so very mundane. "Siphon" is good but the rest aren't. Perhaps that sounds blunt... but they too come across as completely generic and with no compelling and unique curiosity factor.

    Making these changes is just the start, though. There's much that can be done to make this page convert as well as possible.

    Good luck.

    Gil-Ad
    Signature

    Gil-Ad Schwartz

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    • Profile picture of the author MattAdamo
      Originally Posted by ghyphena View Post

      Here's the link for easy access:

      I think you'll get better quality feedback if you wait until you put up the capture form - that way everyone can see how it fits with the rest of page.

      So far, though, it seems to me that there's room for improvement.

      1. Your pre-header warns me that this traffic blueprint will not be available for long. I don't believe you. Scarcity is important, but this is the IM industry - and I imagine that at least some of your prospects know all about squeeze pages and list-building.

      If you want to claim scarcity, you need to give a reason why. Alternatively, you can get a php deadline-countdown script and use that.

      2. Your headline is a bit wordy. It can be cut down. For example: "traffic and visitors"? If you're worried your prospects don't know what "traffic" is, then you're targeting the "complete newbie" segment of IM, and you probably need to educate them a lot... not to mention that those who don't know what "traffic" is almost definitely don't know what "article marketing" is.

      Anyway, I'd go from here:

      "Discover How I'm Able To Drive An Endless Stream of Traffic And Visitors To Any Opportunity From This Exclusive Article Marketing Blueprint"

      To here:

      "Discover How I Drive An Endless Stream of Traffic To Any Web Page With This Article Marketing Blueprint"

      And even then it's not great. It has no uniqueness, no hook, no credibility element (except you saying that you do it yourself).... and it's a claim that anyone even barely resembling your ideal prospect has heard every single day for as long as they've been online. You're going to have to step it up. If you don't have a compelling proof element, you need a hook of some sort.

      3. Your subhead jars. It's a bit patronising, if I'm perfectly honest. Maybe it could somehow slide if you'd established credibility in your headline... but I'm not sure you have.

      Even if you shifted person... "It's how I stopped struggling to grow my business"... you'd convey the benefit without sounding like you're talking down to your prospect (and without the prospect being able to reject the claim).

      4. Your bullets are so very mundane. "Siphon" is good but the rest aren't. Perhaps that sounds blunt... but they too come across as completely generic and with no compelling and unique curiosity factor.

      Making these changes is just the start, though. There's much that can be done to make this page convert as well as possible.

      Good luck.

      Gil-Ad
      Ok, so the opt in form will come later, i'm not really worried about the design just about the actually text copy.

      First off, thank you so much for taking the time to review my landing page.

      I decided to trash the old one and build a new one off of some of the tips you gave me.

      I tried to go more on the unique side, the "stealing traffic" idea and the fact that i'm only 16 should help me right?

      Secondly, how could i add some scarcity into this letter and make it actually believable?

      Thanks for your help

      -Matt
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  • Profile picture of the author travlinguy
    Don't sweat the scarcity thing too much with the opt-in page. Save it for your actual product. You can always say that the report or whatever it is you're offering is going to be a paid item in the near future so YOU BETTER FREEKIN' GRAB IT NOW before I start charging what it's actually worth! But you have to do it with a bit of style to make it fly.

    Again, don't worry about that right now. Get the main points in order first and by then another genius from this board will come up with a scarcity angle. :rolleyes: Good luck.
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    • Profile picture of the author tito4444
      Banned
      [DELETED]
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