HELP: Sales Page with No Sales

This might sound weird but it might be the video.

When I clicked on your page I intially thought it was just a sales video and figured I would just watch that. then it quickly got boring and I stopped it at "I create for you"...

Tsk tsk. Not good copy.

But low and behold, I noticed copy underneath?

And guess what it's actually not so bad.

Problem?

By the time I finished clicking stop your video, I didn't want to read anything and I was preemtively expecting as bad as an experince as with the video.

The style or format of your video is in the style of the newer high quality videos that most gurus are using as sales videos so guess what? You video style looks so good that's what I believed it to be.

I say just make this thing a sales video. Get rid of the copy. Maybe transfer it to your page. maybe wathc some other sales video from similar competitors and then swipe the format and use that to strcutre your sales video.

Maybe make it via camtasia and that way you can incorporate similar parts of your sales copy to the video.

I hope this helps.

Hey Jim,

I suspect you are having trouble due to a few issues.

First, I am curious how much traffic hits your opt-in page and where it comes from? Who are the prospects you see for this product? Your sales letter headline says "Create Great Looking YouTube Videos."

In my unresearched opinion the people who would be most likely to want to create great YouTube videos are not wanting to "take a course" in it. Knowing who your prospect is for this product is crucial to finding out how to give them what they want.

Your sales materials seem more directed toward a professional editor--though I understand that's not who you see as your prospect. That disconnect costs you sales.

Second, the sales process is a little off. If I am correct that the prospect is someone who is wanting to edit video of his cat standing upright (see below) so that he can become the next YouTube video star, then you need to talk to that person in your video and your text.

Don't show them what the tutorial looks like, show them what their amazing videos will look like. Take a crappy video and make it cool. Use words like "fun", "fast", "easy"--right now you are using words like "tough", "difficult", "wrong", "skill" (and that's just in the first few lines of text!)

You obviously have a great grasp of putting together a professional presentation--your look and feel is professional without being distracting, your video is top grade (I love flowplayer) and your graphics look good. Put that same effort into learning who your prospect is and talking to him directly.

Third, your testimonials are OK, but not good and certainly not great. They should scream "man, I can't believe I made this cool video for my parent's 50th anniversary--it looked so awesome and it was so easy!" Give your tutorials to some video junkies here on the forum and solicit testimonials from them--it will sell your product for you.

My 2 cents.

First problem? Extremely slow loading webpage and I have high speed internet, slowest loading webpage in a looonnngg time. You need to fix that before anything, took like literatly 30-45 seconds!!!!

I should smack you for that.

Heres the problem with your sales page. Your trying to sell me something on video editing but your video sucks.

Why would I buy a product about videos from a guy whos didnt make good videos to sell me his video editing product???

It also seems extremely basic, I sincerely doubt whether you have a real viable market here, most people are smart enough to figure out the basics of video editing. Your problem may be more to do with marketing than copy. Even though the copy isnt good either.

Yea I dono what to say, you need to learn the basics of copywriting. Maybe you should go buy a course on that before you try selling the basics of video editing.

Really, go read every issue of the gary halbert letter then come back and approach this again. You simply dont know enough about salesmanship yet.

Get a few classic ads, write them out by hand then try re writing this from scratch. And consider improving your course to have the advanced video editing stuff. Really as a prospect I was thinking, this is all common sense, I thought it was supposed to be about how to create amazing videos not stuff for stupid, computer illiterate people.

Hi Jim,

There are a lot of problems with your sales letter. Here are a few of them...

* You talk about how hard video is, but don't mention the benefits of good video or video editing. That's a HUGE mistake.

* You have "buy now" buttons in several places (including right under the video). Don't ask for the order until you've explained WHY they should buy.

* The video didn't play properly for me. When I went to the site, I could hear the audio, but the video was blank. When I pressed pause, the video appeared. But when I resumed playing, it stuttered badly. (It looks REALLY bad when the sales video for a course about video won't play properly.)

* Why not use YouTube to display your video? It is, after all, a course about YouTube videos.

* The headline is too small.

* The page is formatted too wide -- making it harder to read.

* The header graphic is poor. The logo looks odd sitting there all alone.

* The page also loaded very slowly for me. It might be my connection, but you might want to check it for yourself (or have other people check it for you).

Can you now see why people aren't buying?

Regards,

Johnny

I am learning copywriting from Jason Fladlien
This is the best thing that I have done.

I should have started 2 years ago its the first
skill you need to know even if you don't write copy yourself
at least you will be able to recognize between good copy and bad copy

So as others have said learn the skill of copywriting.

cheers...........bruce......