Public perception of long form sales letters?
According to the comments made on this blog...not good at all.
Here's a few:
Personally every time I come across one of those long sales pages I find them less than credible. The technique is always the same and half the time the photos and testimonials are the same as most of the other long sales pages. I have personally never purchased any of their services, software or products so I can not say anything for their actual validity. I just don't like their sales approach and honestly find it surprising how successful they have actually been. |
Nobody I know would ever buy from a sales letter. Thats the end of the matter for me. I have no respect for the format and lose respect for the seller. |
i think 99% of internet marketers are scam artist jmho |
Daniel-I totally agree with you. Who has time to read all of the hype about the author, his testimonials, and all that before you get to the product and price? Sometimes these sales pages are 16+ pages long. If it's something I might be interested in, I just scroll to the bottom and check the price. If I think it's an acceptable price and a product I need, great - I will read more and purchase. Take a poll amongst your readers, many may feel the same. Keep it simple, keep it shorter and leave out a lot of fluff. Cheryl |
Sometimes to me it seems like a pyramid scheme to get involved with the internet marketing gurus. I've seen their members only areas, with their video tutorials of "how to make millions" and all they do is teach you is basic marketing, how to build a mailing list (by using all kinds of annoying pop ups), setting up a squeeze page, and on top of that they have their "students" buy all of these other services owned by other internet marketing gurus. I see a lot of these guys are strictly motivated by money and nothing else. Where as, my personal belief is bottom line is to make people happy and then the money will follow. I worked for someone who was being taught by all of these internet gurus and my boss straight up made up the whole story (of course each sales page has one of these) and all of the testimonials. I've even seen one of these internet marketers sell a testimonial generator. If you can't sell me something in one page, it's most likely your product isn't worth buying. |
I really hate (yes I said hate) the long sales pages. I never make it all the way through one and I never start reading one without thinking that it is a scam of one sort or another. I don't mind people selling on the internet. Heck, I buy things on the internet. But the marketers should try and keep the sleeze factor down. Live From Las Vegas The Masked Millionaire |
they look like they are snake-oil salesman. i dont think they sell smart people, i think they sell people who have dollar signs in their eyes and have only recently started playing with web monetization its reminiscent of the real-estate sales people that are all fluff and no substance i think most of us wouldnt ever give these people are money - why create one long page when they can breakup that content anyway - no one has time to read all of that! |
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