7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Are question form headlines good for article titles or is it more so for sales copy?

by thebarksmeow
5 replies
Just trying to see if question form headlines are effective for article titles like they are for sales copy. Or should I stick with the attention headlines like "how to", "the best", "top 10", etc.?
#article #copy #form #good #headlines #question #sales #titles
  • Profile picture of the author Paul Hooper-Kelly
    Hi,

    There's no reason why you can't use compelling question-type headlines for articles as well as sales letters - if they fit the situation.

    For example, one of the most famous (and effective) sales letter headline was:

    Do You Make These Mistakes In English?

    And that style would do equally well for an article title, because it intrigues.

    I consider articles in the same category as sales letters. After all both are an attempt at persuasion.

    So you should have a compelling article title (or headline) that hooks the reader into your article.

    Then, you should have a compelling body text, imparting some useful information and proving you know your stuff.

    And, finally, you have the "call to action" in the form of your sig/bio box to compel them to take the action you want.

    Warmest regards,

    Paul
    Signature
    If you want to stack the copywriting deck in your favor with tricks and hacks producing winners like: "$20K in three days" "650 sold" "30% conversion", then you might like to know I'm retiring and will spill the beans to two people. More info here.
    {{ DiscussionBoard.errors[1987931].message }}
    • Profile picture of the author dorothydot
      Hi,

      For myself, I think using questions in a headline is extremely tricky. I know questions can be very effective.

      But more often they're very Bang! Explode-in-your-face.

      I've found that using who-what-where-when-why-how questions in headlines is much easier and more compelling than a yes-no answer question.

      If the reader gives you the wrong yes or no answer, zip - s/he's gone.

      And the other kind make you think about the topic a bit more, thus sucking you into reading more.

      Hope this helps,
      Dot
      Signature

      "Sell the Magic of A Dream"
      www.DP-Copywriting-Service.com

      {{ DiscussionBoard.errors[1988290].message }}
  • Profile picture of the author Crew Chief
    Originally Posted by thebarksmeow View Post

    Just trying to see if question form headlines are effective for article titles like they are for sales copy. Or should I stick with the attention headlines like "how to", "the best", "top 10", etc.?

    If you want to altogether stop sweating the creation of headlines and titles. Get a copy of the 3 Minute Headline Creator by Maurice Smith. 3-Minute Headline Private Registration

    I've been using it for at least 3 years now at it still beats any other headline creating tool out there including my cranial cavity.

    it will save you hours upon hours of time. You simply answer a number of questions and fill in some blanks and click, "Create!"

    At that point, you've instantly got over 100 sizzling HOT titles and headlines. When he says in 3 minutes, it's true. That's all it takes.

    Hope that helps; it sure beats trying to figure out a hot title or headline on your own.
    Signature
    Tools, Strategies and Tactics Used By Savvy Internet Marketers and SEO Pros:

    ProSiteFlippers.com We Build Monetization Ready High-Value Virtual Properties
    {{ DiscussionBoard.errors[1988358].message }}
  • Profile picture of the author Sam Mlambo
    I don't see a reason why not, other than a question is a challenge. That's the blessing it it.. and that's the danger in it. Do you want your reader to be challenged?
    {{ DiscussionBoard.errors[1988594].message }}
  • Profile picture of the author tylerdrun
    Question titles don't work that well. Sentence titles with the solution work exceptionally well for articles as well as sales pages...
    {{ DiscussionBoard.errors[1999095].message }}

Trending Topics