Sales Letter Headlines VS. Billboard Headlines
As I am a student of studying headlines from all sources. I notice that Many billboards have few words that they use as their headlines. As, I drive. I see Toyota's headline "Daddy Like", can someone explain why billboard headlines, are so different than a traditional salesletter's headline.
What other reasons are there that make these headlines so different?
Thanks!
" You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"
" You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"