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Crazy method... it worked. I bought. I feel used.

by markbyrne
10 replies
Okay, so we see thousands of ads per day, flashing, singing, twinkling, subtle or gawdy. We ignore most of them. This latest method has got me completely stumped, I have to say.

In one of my WSO's I went on about shifts in emotions and tactfully swaying your reader's thought process to a buying frame of mind, without them realising it, and by telling them things they DIDN'T want to hear. I recently hit on a blog which had a review of some article software I was interested in. I was interested, because it was the ultimate time saver - rewriting and posting articles whilst you drank your coffee. Excellent. But... the review was harsh as hell.

It basically stated that the creators were looking for buyers who were 'lazy' and 'not willing to get creative and spend some time creating unique articles themselves' - no, they would rather sit and click a few buttons, and let a piece of software find an article, rewrite it so it was 100% unique, and create hundreds of articles in the time it takes to write one.

....and I was sold. I began to think that I WAS one of those lazy marketers, and I genuinely WAS happy that a tool would do all the work for me. I had a different opinion to this bolshy guy, and damn it I almost bought that software out of sheer spite. Anyway, I clicked his affiliate link.

And then I thought, hang on. If he thinks it's that rubbish - why is he linking with his affiliate ID? aaaaaahhh I see

So here's a quick tip I forgot I already knew. You do not have to be a sheep when it comes to reviewing products and selling as an affiliate. Be honest. Brutally. People will have different opinions, but they won't necessarily click the back button. They will be engaged in your content. They are hanging on your every word, and they may even thank you for pointing out that Software X is pretty rubbish - and Software YZ actually surpasses it in many ways. And there's affiliate links to both.

So long and short of this post - remember to always ENGAGE your reader in your CONTENT.
#bought #crazy #feel #method #worked
  • Profile picture of the author SilentX
    Wow! That's a great insight. I have to admit it seems intuitive, and I remember thinking about doing it once to build credibility. But this just gave me a better idea of how to use this kind of tactic in a more efficient way. Thanks a lot
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  • Profile picture of the author markbyrne
    No worries.

    It also makes me think of all the forum threads I've really gotten into over the years, when it started turning into a really good debate over a product. Everyone loves controversy, and they also like to be a part of it in a small way. I mean how many times have you read a thread where two guys were going at it hammer & tongs - and then somebody chips in with "lol let me get my popcorn"

    Getting a post going on a blog that sparks a little controversy is excellent marketing. When the odds stack up in favour of one product - you just have to ensure they have an alternative Simple stuff!
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  • Profile picture of the author dyadvisor
    You brought up mentions of quality, creativity, and reaching true emotions.

    Right now there is a sheepish mentality, of quantity over quality. Why else would this happen?

    So many buy a PLR article pack, that has been given as bait or already sold to 10,000 + people. Then the article is machine spun and mass submitted to 500 to 1,500 sources.

    The marks of quality get covered in the dust. Increasingly deafening sounds of the thundering footprints of the hundred of thousands in pursuit of money trample past
    endlessly.

    Simply put, it can be compared to a worldwide circus or fair. Sellers raking in the seekers looking for super slick shortcuts.

    Does sales material ever mention "Google stop words"? Of course not, that exposes and liquidizes 42% original poor quality, into maybe 18%.

    To any website, 500 mostly zero and n/a rankings will bring lightning speed links. Regrets show later, as high quality paint to mask mistakes is costly.

    The sellers of many of these products are too wise to practice what they skillfully copied or presented.

    Newly developed, amazing techniques, rarely will fool Google. Just a little link check, or looking at the seller's own ranking in Google and Alexa often tells the story.

    However, millions would rather spend and spend in an endless pursuit of how to get rich quick without effort.

    I still get fooled now and then, while searching for gems. The point is I realize it, acknowledge my mistake, and then find out why I was tricked, putting myself in the minority.

    An unstopable virus buying frenzy has just begun. The works of sellers of true working originals are limited, lost in the madness, with fair prices undercut by the cheap imitators.

    Flashing, blinding lights pulsate and stimulate emotions to buy, rather than discover plain reality.

    Great post!
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    • Profile picture of the author nidjo
      Totally agree, I have a review of a Clickbank product (very popular in its niche) but the e-book is full of all kinds of grammatical errors and is so plainly made it's a wonder there are almost no refunds. Anyway I received a review copy and I was in a real bad mood the day I was writing the review and basically thrashed the book.

      That review constantly outperforms my "no 1 recommendation" product. I guess it's human nature, that is why good copywriters are expensive.
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      • Profile picture of the author darkonetoo
        Originally Posted by nidjo View Post

        Totally agree, I have a review of a Clickbank product (very popular in its niche) but the e-book is full of all kinds of grammatical errors and is so plainly made it's a wonder there are almost no refunds. Anyway I received a review copy and I was in a real bad mood the day I was writing the review and basically thrashed the book.

        That review constantly outperforms my "no 1 recommendation" product. I guess it's human nature, that is why good copywriters are expensive.

        I've had a very similar experience in posting to large but highly specialized forums (Non - Warrior). I was as candid as possible about (my contrary-but-honest) realities of a current thought that at first seemed scandalous to the rest of the participants.

        From one post that took me 4 hours to create, I received more than $35,000 in income over the next 6 months, due to a signature link at the bottom of my post. I only had a total of 3 posts in that forum before the post.

        And only 1 more post after the post.

        Simple concepts, but with appropriate care to your writing can/are magic in my view.

        DarkOneToo
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  • Profile picture of the author markbyrne
    Thanks for the great reply.

    When I look at any advertising, and it speaks to me as an individual (a sceptical, battle hardened, cynical buyer) then I am interested in why the advertising is working on me. Once you get into this frame of mind, it is hard to get out of it. It's not a bad place to be, of course - as you are constantly monitoring what works on the worst kind of buyer - YOU. If somebody can sell to a salesman - then they are talented - and their techniques should be noted.
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  • Profile picture of the author johnny_h
    I've seen this happen time & time again as well - in fact there's a few gurus that base their claim to fame on the fact that they're brutal when they review IM products.

    What's really interesting is that I actually ran across this phenomenon when taking a cognitive science class - it's been proven that people actually connect more readily to negativity than they do to positivity.

    Didn't the cheery bubbly blonde on TV piss you off? How could she be happy? Did she actually live in the real world? Probably not. The dark, brooding, sulky underdog, however, had something to him that you actually enjoyed & connected with. Maybe he's not always right, but at least you believe what he says.
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  • Profile picture of the author Nick Brighton
    There's actually 2 x reasons why this works so well (when done genuinely of course):

    1. As you say, it adds credibility.

    You appear honest. Instinctively, according to psychologists, humans are more inclined to believe negativity and bad things about someone or something, than good things.

    This has been studied extensively, and was actually mentioned recently during a TV program about the UK elections going on right now (and how politicians are using mud slinging to get you to believe their opponents' downfalls).

    For some reason, people automatically believe it on the whole, which is why they do it (and they also sling mud at their competitors to induce fear into voters..."if you vote for them, you're gonna suffer because this is what they are planning to do...")

    2. It taps into the consistency/commitment psychological selling trigger

    The desire to be consistent in your actions is very powerful. Bob Cialdini documented this well in his landmark publication - Influence: The Psychology Of Persuasion.

    The idea is, in your particular scenario, that you already wanted the product to work and be right for you, in your own mind. Then, when someone comes along and says it might not be that great, what happens is that subconsciously, your desire, original choice and potential opportunity feels threatened.

    In other words, you hear him saying "This might not be what you think it is" and subconsciously, you respond with "I'm gonna buy this before anyone changes my mind".

    Powerful, weird, but it works.
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  • Profile picture of the author markbyrne
    Great replies. There's so much to negativity, the way it taps into your emotions. A positive opening never gets such a good response.
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    • Profile picture of the author Melvin Truth Holloway
      Just to add my 2 cents - I think when the copywriter (or people in general) complain or is negative about something, people tend to lean in the favor of believing that person.

      If you type in a physical product (not an ebook affiliate product) like "dell computer review" or a brand name product with review - you will get real rants and complaints. They tell it like it is even if it may "seem" negative.

      In this world, negative news gets around faster than the positive.

      Remember this - "Controversy creates cash"

      Also, online marketers are so use to seeing reviews sites or websites with the positive message like "if I can do it-you can do it" or "apply yourself and you can make X amount of money". So when they see a sight that is completely the opposite - it spins the mind.
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