Your Favorite Books on Marketing Psychology
What are the books in this category that have given you the most value?
Here is my list:
Cialdini, Robert, Influence
Zaltman, Gerald, How Customers Think
Feig, Barry, Hot Button Marketing
Goldstein, Noah et al, Yes!
Sugarman, Joseph, Triggers
Whitman, Drew Eric, Ca$hvertising
Hogan, Kevin, The Psychology of Persuasion
Hall, Doug, Meaningful Marketing
Heath, Chip & Dan, Made to Stick
Did I leave out any of your favorites?
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