Good or Bad? I want some critique on this site.

11 replies
Hi there,

I just finished my first opt-in page today.

I would like to ask for a critique of this site such as:

- How do you like the design of the page?
- Does it look okay in other browser?
- How does copywriting on this page? (I.E. pre-headline, main headline, bullet, call to action)
- What would make you want to join this list?
- Is there anything on this page that would keep you from joining my list?
- etc...

You can visit my site on a signature below.

Thank you for your kind advice :-)
#bad #copywriting critique #critique #good #optin page #site #site review
  • Profile picture of the author Phil Coleman
    Hi Michael

    I like your page. It looks clean and the bullets make it straight to the point. The only thing I would say is you need to alter a little of the grammar:

    "A Quick and Easy Way For YOU to Find a Profitable Niche Market That Forces 89% Of People to Want to Buy Your Information Product Instantly!"

    I've added the changes in green so you can see them instantly.

    The only other things I would suggest are to split test more than one headline. You can find split test software easily enough and it will be worth it's weight in gold to you. Also, perhaps design a nice ebook cover for your report.

    Hope this helps a little and good luck with your page.

    Phil
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    • Profile picture of the author Loren Woirhaye
      Yeah, your grammar throughout needs work. I understand
      that Engloish probably isn't your first language. I think
      visitors, on seeing your picture, will forgive you for your
      style of writing - what they won't do is take action
      on stuff they don't understand.

      In your bullets your writing slips again and again into the passive
      voice... where the verb is something done to the subject.
      I know that sounds obscure - which is why it's hard for most
      people to grasp. Also there are a lot of infinitives. I can't
      tell you exactly why this is bad - but I do know for sure
      that writing a lot of infinitives adds a lot of words.

      If I were writing with passive voice and infinitive the above
      would be more like:
      "Also there appear to be a lot of infinitives. I can't
      tell you exactly why this is thought to be bad - but I do
      know for sure that to be writing a lot of infinitives is
      thought to add a lot of words."

      ______________________________________________
      your headline: "A Quick and Easy Way For YOU to Find Profitable Niche Market That Forces 89% Of People Want to Buy Your Information Product Instantly!"

      can easily be rewritten:
      "Find Super-Profitable Secret Niche Markets Where 8 in 10 People Are Desperate To Buy!"

      A lot of writers want to load up their headlines with these buzzwords -
      quick, easy, profit, force, etc... but it's a good idea understand that your
      credibility is ZERO with your visitor and the more cliched, and over-the-top
      your claims are (89% ??? golly) the harder you'll have to work to prove it.

      We go a little further with the headline, simplifying the message even more:
      headline - "Secret Niche Markets"

      sub -"How to find the secret hot-spot niches and profit in them."



      body - "In any marketplace are pockets of intense buyer motivation. You will see
      buyer desperation in some secret niches where 89% of you website visitors
      will be seriously motivated to buy."

      That's a much more credible claim IMO... even though saying that you
      can convert at 89% is quite a stretch.

      There are no cash-sucking vaccuum cleaners in my copy, no "forcing" people
      to open their wallets, no smoke and mirrors.

      Many writers turn-up the "buying triggers" way too brazenly - which undermines
      the credibility of the copy. Great copy seldom comes off as having a transparent
      agenda to sell. Yet a lot of the IM copy I see these days is very heavy-handed.

      _____________________________________________
      "Discover The Truth about Human Nature and How To Choose a Profitable Hungry Market Without Spending Any Single Penny"

      This is pretty good. How can we make this more credible and get more action?

      "Get the Free Report and You'll Discover The Simple Rules Of Human Buying Behavior."

      "You'll also get the information you need to to zero-in on a hungry market - without risking
      a single penny! Here's what you'll get..."
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      • Profile picture of the author Phil Coleman
        Nice post Loren. Very informative and excellent headline ideas.

        I agree that there is too much hype around now though. The thing is, I think we see things through experienced eyes. Newbies may still like the hype!

        We were discussing this at work a few weeks ago. As lots of the top products seem to use the hype approach, it must still be effective for certain sections of the market place.
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        • Profile picture of the author Loren Woirhaye
          True Phil,

          The little guy doesn't have a Ferrari as proof of his success
          usually - there is a great deal of "herd mind" behaviour
          going on with the big launches that make the hype in those
          cases more effective.

          This is, I think, a common misunderstanding. For most marketers
          they don't have the positioning or branding factor working
          for them. They don't have the Frank Kern's writing emails
          that say,

          "Me and my good buddy Eben were kicking back laughing about
          how great it is to be us and make all this money doing basically
          nothing... well Eben had a great idea!

          He said to me,"Frank, let's just make a product that shows everybody
          step-by-step how to kick back and do nothin' and make a ton
          of money."

          Well, I'm like, "That sounds cool Eben, but also like a lot of
          work."

          So Eben is, like,"that's cool. I'll just outsource it."

          So Eben made these cool videos about how to outsource everything
          and he's going to give 'em to you for free. Is that cool or what?


          With big affiliate launches there is this avalanche of good will around
          the product from the buddy-system marketing going on. The solo
          entrepreneur doesn't have that advantage - in most cases he is
          driving traffic to a site with no previous goodwill established.

          By all means, test a hypey, proof-lacking approach. See if it works
          for you. But also consider - just because it's common doesn't mean
          it's effective in the context of YOUR market.
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  • Profile picture of the author money2spare
    Banned
    [DELETED]
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    • Profile picture of the author davidmckarson
      Thank you Loren for sharing very helpful information. I have modified a little bit in headline, prehead, subhead and body copy.

      Please take a look and advise what else needs to improve.

      However I wonder if poor English leads is mostly guaranteed to fail in Internet business. If so, how should I do to make money on the Internet business?

      In Thailand not only do they rarely use English, but Internet marketing (I.E. info-product marketing and email marketing and other kinds of online marketing) does not well known over here (Thai people love to buy physical products offline rather than online).

      That's why I don't target to Thai market but other countries. And English is the best universal language people around the world understand. So I need to write website copy in English.

      Anyway thank you for your kind advice.
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  • Profile picture of the author write-stuff
    I'd suggest changing your subtitle from:


    Get the Free Report and You'll Discover The Simple Rules Of Human Buying Behavior.



    to this:




    Get this Free Report Now.

    Discover the Simple Rules of Human Buying Behaviour.
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  • Profile picture of the author InfoESource
    I agree with the others concerning the grammar. One thing I think is good about your page is that it is not too long and you get to the point. Other sales letters I have seen seem to go on forever.

    Create success.
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  • Profile picture of the author Nancy R. Sevigny
    Banned
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    • Profile picture of the author nofearman
      SOOO true! 99% of these online marketers create these incredibly looong obnoxious sales letters. I NEVER read them. I scroll to the very bottom, skip all the BS and look for the price. If the price is over $100, I delete it. I just refuse to pay more for an information product
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  • Profile picture of the author write-stuff
    Personally, I think you're overusing the word "secret" in the current iteration (version of the site). I'd start out by dropping it from the headline.

    One thing I do appreciate is the brevity and direct nature of your page. I'm like nofearman above - I detest long-scrolling sales letter pages. Just give me the information I need to make my decision, then make it easy for me to pull the trigger.

    - Russ
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  • Profile picture of the author lcombs
    In the sub-head say "your" free report instead of "the" or "this". (transfer of ownership).

    Go to Elance or Need-a-Writer. I'm sure it would pretty cheap to have someone clean up the grammer and make minor changes.
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  • Profile picture of the author surferman
    it is a clean good looking site.. maybe you might consider putting more resources on it.
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