Use of Cartoon in Copy...

14 years ago

It depends on your niche. I have used it with great success in a few different niches.

As for the easy-to-use-cartoon software? That's called a graphic designer.

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MikeHumphreys

14 years ago

Jag,

I haven't done anything with cartoons and copy yet.

I do know that Mike Capuzzi (creator of CopyDoodles) has a membership site that does cartoons as part of its members features.

Maybe that will do what you're looking for.

Here's a non-affiliate link to check it out:

Copy Cosmetics : How Copywriting Cosmetics, Copywriting Enhancements and Copywriting Design Increase Marketing Response!

Hope that helps,

Mike

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John_S 14 years ago

Dan Kenedy has used the cartoon format. I have a comic book mailer from none other than Boardroom Reports in my swipe file.

The comic form can work.

However, you're talking about a lot of experimentation to prove out a number of variables. I seriously doubt the format has reached a high level of refinement through testing.
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- Mr. Subtle 14 years ago
  
  TOONs? Why the hell not?
  
  (Give the animated GIF below a little time to load... it's HUGE!)
  
  .
  
  [ 1 ] Thanks
  
  2 replies
  
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  BrianMcLeod 14 years ago
  
  Originally Posted by Mr. Subtle
  
  TOONs? Why the hell not?
  
  I remember when you knocked that one out originally, dude.
  
  +1 again. Awesome.
  
  Brian
  
  Thanks
  
  1 reply
  
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  Brian McLeod
  
  Direct Response Copywriting
  
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  MontelloMarketing 14 years ago
  
  I used them on fatburningfurnace.com and they work like crazy. I'm not even allowed to say publicly how much money that guy's been making. But I've also used them in other niches where they've worked great.
  
  And... as a side note...
  
  The exact fatburningfurnace look and feel was "borrowed" for a niche you'd never think it would work in... and it is working everyday.
  
  [ 1 ] Thanks
  
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  BrianMcLeod 14 years ago
  
  Originally Posted by MontelloMarketing
  
  I used them on fatburningfurnace.com and they work like crazy.
  
  That sales vid script is FTW.
  
  Stellar, bro.
  
  Brian
  
  Thanks
  
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  MontelloMarketing 14 years ago
  
  Originally Posted by BrianMcLeod
  
  That sales vid script is FTW.
  
  Stellar, bro.
  
  Brian
  
  Thanks man.
  
  It was nearly word for word of the multi page sales letter it came from. In fact that video has been stolen so many times I lost count.
  
  My client comes to me almost weekly to point out another. We double team them with some threats (trust me you don't want to meet my lawyer) and they go away.
  
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  Jag82 14 years ago
  
  Originally Posted by BrianMcLeod
  
  That sales vid script is FTW.
  
  Stellar, bro.
  
  Brian
  
  Agree. The sales copy for Fat Burning Furnace is indeed stellar.
  
  It's now in my swipe collection.
  
  Thanks
  
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  Jag82 14 years ago
  
  Originally Posted by Mr. Subtle
  
  TOONs? Why the hell not?
  
  (Give the animated GIF below a little time to load... it's HUGE!)
  
  .
  
  This is freaking AWESOME.
  This is what I'm talking about.
  
  Please...Mr Subtle...could you tell me what
  software you use to create this superb illustration?
  
  I Googled online...but the softwares I've seen
  don't seem to give results that measure up
  to what I see from you.
  
  - Jag
  
  Thanks
  
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Jag82

14 years ago

Originally Posted by MikeHumphreys

Jag,

I haven't done anything with cartoons and copy yet.

I do know that Mike Capuzzi (creator of CopyDoodles) has a membership site that does cartoons as part of its members features.

Maybe that will do what you're looking for.

Here's a non-affiliate link to check it out:

Copy Cosmetics : How Copywriting Cosmetics, Copywriting Enhancements and Copywriting Design Increase Marketing Response!

Hope that helps,

Mike

Thanks Mike. Copy Doddles work. Tried and tested.

In fact, I got plenty of doodles in my graphics collection.

I used doodles to implore the users to click and play a video.
And if I remembered correctly, that got about 40% more plays.

Originally Posted by John_S

Dan Kenedy has used the cartoon format. I have a comic book mailer from none other than Boardroom Reports in my swipe file.

The comic form can work.

However, you're talking about a lot of experimentation to prove out a number of variables. I seriously doubt the format has reached a high level of refinement through testing.

I actually want to test cartoons in an ad targeted at
the corporate crowd (aimed at managers and CEOs).

It's not something they usually see...so I'm really curious
to find out what the response will be like.

Originally Posted by MontelloMarketing

I used them on fatburningfurnace.com and they work like crazy. I'm not even allowed to say publicly how much money that guy's been making. But I've also used them in other niches where they've worked great.

And... as a side note...

The exact fatburningfurnace look and feel was "borrowed" for a niche you'd never think it would work in... and it is working everyday.

Very nice. Gives me the feel of Fat Loss 4 Idiots.
I've no doubt it works great.

But I'm curious...what niche are you referring to?

- Jag

Thanks
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MontelloMarketing 14 years ago

Originally Posted by Jag82

Very nice. Gives me the feel of Fat Loss 4 Idiots.
I've no doubt it works great.

But I'm curious...what niche are you referring to?

- Jag

Can't tell you the niche but it's a million miles from diet and fitness. And the look and feel is 100 times better than FL4I. and FL4I's copy sucks.
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Dietriffic

14 years ago

I don't mean to hijack the thread, but I've one question...

Montello,
What was the purpose behind not putting the video on the homepage of fatburningfurnace? Was it to prep the visitors so they expect a presentation, rather than just auto-playing what might be deduced as an 'annoying video'?

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MontelloMarketing

14 years ago

Originally Posted by Dietriffic

I don't mean to hijack the thread, but I've one question...

Montello,
What was the purpose behind not putting the video on the homepage of fatburningfurnace? Was it to prep the visitors so they expect a presentation, rather than just auto-playing what might be deduced as an 'annoying video'?

It was mostly about giving the spiders a content-filled landing page to index... the rest I can't share with you.

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sarahberra

14 years ago

How do you get the graphics to be animated?? I have so much to learn. I am not a tech savvy person. Yet- I want to be.

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MontelloMarketing

14 years ago

Originally Posted by sarahberra

How do you get the graphics to be animated?? I have so much to learn. I am not a tech savvy person. Yet- I want to be.

I would certainly recommend you NOT animate your graphics on any sales page.

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Mr. Subtle

14 years ago

Banner ads use animated (GIF or flash) graphics to catch attention. No reason the same can't be done on web headers...

.

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MontelloMarketing

14 years ago

Originally Posted by Mr. Subtle

Banner ads use animated (GIF or flash) graphics to catch attention. No reason the same can't be done on web headers...

That's what I thought but tested exactly that on 2 sites and conversion went down. In fact on one of them the time on the page before bounce suffered too.

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Mr. Subtle

14 years ago

Originally Posted by MontelloMarketing

That's what I thought but tested exactly that on 2 sites and conversion went down. In fact on one of them the time on the page before bounce suffered too.

Depends. I've seen lots of crappy graphics so I have no doubt. Next time you test, something along these lines, let me have a look at what you're testing and I'll tell you if it has a chance.

It's sort of like the debate about header or no header. Lots of times no header wins because the header used is cr@p design.

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MontelloMarketing

14 years ago

Originally Posted by Mr. Subtle

Depends. I've seen lots of crappy graphics so I have no doubt. Next time you test, something along these lines, let me have a look at what you're testing and I'll tell you if it has a chance.

It's sort of like the debate about header or no header. Lots of times no header wins because the header used is cr@p design.

Don't get me wrong... I have no doubt doing something great with an animated header on a sales letter can do great things. My original point was that it wasn't really something I could recommend most people trying. Most people do not have your design sense...

And you know as well as I do that so many screw up even simple graphics in sales letters... which is why I can't recommend they try something as advanced as animated ones.

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Alexa Smith

Banned 14 years ago

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Mr. Subtle

14 years ago

Originally Posted by MontelloMarketing

Don't get me wrong... I have no doubt doing something great with an animated header on a sales letter can do great things. My original point was that it wasn't really something I could recommend most people trying. Most people do not have your design sense...

And you know as well as I do that so many screw up even simple graphics in sales letters... which is why I can't recommend they try something as advanced as animated ones.

AMEN brother!

Originally Posted by Alexa Smith

Best to stick to cartoons in avatars, Vin, is this what you're saying?

Except for you.

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dorothydot 14 years ago

FWIW, I have only seen cartoony characters used once on a website - and the overall feeling was that this is just fantasy info for children.

It trivialized the site and the service it was selling to the point where I felt like a child being cajoled and entertained and - bribed to where I should hire the person's service.

Feeling more that faintly insulted, I couldn't leave the site fast enough.

Dot
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Steve Ranger

14 years ago

haha that guy looks quite happy fat

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BrianMcLeod

14 years ago

Check out the way his left moob flops.

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Zentech

14 years ago

It might work in some niches. Testing would really be the only way to be sure. Personally, I doubt I'd use them as I don't think it would fit my style for most projects, but who knows. Whatever works, works. If I felt it would improve conversions in a given niche, I'd fill the page with "FRUOUOFGOIFGOGIY" if I had to.

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Sarah Harvey

14 years ago

At one point I considered using cartoons in my copy for one website, but having discussed the implications of using it with the owners, I realised that cartoons are not that acceptable in the business world.

When you consider your target market as professional business people, most of these individuals follow a certain lifestyle and expect a degree of professional conduct that does not involve cutesy cartoon characters. However, in advertising it can work if the graphic is well illustrated, relevant to the advert/article and does not distract the reader from the overall message.

In presentations it is probably more acceptable. It creates a relaxed atmosphere for the readers/listeners and engage them in a different but creative way.

The typical boardroom member of a company will not be impressed by cartoon characters though.

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MontelloMarketing

14 years ago

What you say is true, of course but honestly... how often are professionals our target market? I know in my business I am rarely writing to professionals. I'm writing to opportunity seekers... average joes... Jane Does...

And even among that group there are tons of products and services that are not a good fit for a softer, lighter, more cartoony feel.

Originally Posted by Sarah Harvey

At one point I considered using cartoons in my copy for one website, but having discussed the implications of using it with the owners, I realised that cartoons are not that acceptable in the business world.

When you consider your target market as professional business people, most of these individuals follow a certain lifestyle and expect a degree of professional conduct that does not involve cutesy cartoon characters. However, in advertising it can work if the graphic is well illustrated, relevant to the advert/article and does not distract the reader from the overall message.

In presentations it is probably more acceptable. It creates a relaxed atmosphere for the readers/listeners and engage them in a different but creative way.

The typical boardroom member of a company will not be impressed by cartoon characters though.

Thanks

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Jag82 14 years ago

Originally Posted by Sarah Harvey

The typical boardroom member of a company will not be impressed by cartoon characters though.

Going by what we see in all the B2B ads out
there, I must admit that adding cartoons to copy is
probably a counter-intuitive move.

Nevertheless, I'm going to test it anyway.

Because I'm really curious about the
results that this approach will bring.

I've got a feeling that a well-illustrated
cartoon coupled with a well-written copy
and right endorsements in place can make
a difference.

But let's see.

- Jag
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Use of Cartoon in Copy...

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