5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

squeeze page and sales page - use different headlines?

by ikuret75
4 replies
Hi,
in general, is it better to use a different headline in a sales letter than in a squeeze page?

If a lot of people who see the sales latter already went through the squeeze page, then I thought it was better to change the headline because now that the user know what it is all about? (redundant if same?)

If it is better to change it, should it be really different or just change some wording? What you offer (in concept) is the same so I am not sure how much I should change the headline if I should.

Or does it not matter so much as long as it has a strong impact?

Making a squeeze page is new to me.
Thanks!
#headlines #page #sales #squeeze
  • Profile picture of the author chunkmarketing
    instead of worrying redundancy, you need to worry about what gives you the best results. changing things can be good or bad depending on how it affects your conversions. what you need to do is change the title on your sales page and see if it increases your sales. do a little testing and see what works the best
    {{ DiscussionBoard.errors[2191815].message }}
  • Profile picture of the author ikuret75
    Thanks, but I asked "in general" for a reason.
    {{ DiscussionBoard.errors[2191856].message }}
  • Profile picture of the author FiverrGuru
    usually the opt in magnet is different than the product you're selling, so the headlines are different.

    It'd confuse the prospect to see the same headline when they've already opted in and got the thing.
    Signature
    {{ DiscussionBoard.errors[2192020].message }}

Trending Topics