Help to Build the "Pay for Information" Case In Sales Letters
I recently had this discussion with my uncle who said pretty well the same thing. Well actually it was a bit more harsh, "Why would anyone buy that book when they can get the information on youtube/google/torrents?"
Can anyone give me some ideas of things that worked for them?
This is just in general. I am working on MANY markets. I feel this is very important as if you cannot make a case, the only people that will buy your stuff (any information product) is someone that knows the value of time (which I feel is not many people).
REV: Actually that may be the secret to all information marketing is that you find the largest concentration of people that value time, see what they want and market only that.
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