This copywriter really pisses me off...
So I wanted to add something to this thread...
What Rick helped me realize and remember in my copy, which I previously learned but never learned to apply, was:
1. To write like you speak
I thought I was doing this, but when consulting with Rick, it quickly became obvious that I wasn't anywhere near. I was using words and phrases that would sound ridiculous if I were talking to someone in a bar.
We all hear "write like you talk", but my guess (and based on many of the sales letters I see these days) is that only a fraction of writers actually apply this theory on a regular basis.
2. To be far more pithy
It's amazing how much can be said in so few words. I chopped my copy down by about 5 pages after getting a stark reminder of being too wordy. Rick gave me some off the cuff examples and ideas of far more pithy phrases to use.
3. To cut out the BS
One of the other big takeaways was that my copy had way too many BS detector raisers in it. Claims, figures and promises that I'd got carried away with trying to impress the client, instead of trying to make the sale.
These are the major takeaways that Rick helped me with, and things which I think other copywriters may find value in taking note and reminding themselves of.
Of course, Rick isn't the only copywriter who is here to help. Indeed, there are many writers and fellow forum members that are available at the drop of a hat and willing to go out of their way to help out and impart invaluable experience based advice.
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ORIGINAL THREAD BELOW...
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I've been writing copy for 3 years.
Today I spoke to a fellow copywriter on Skype, who recently joined this forum.
This copywriter pissed me off.
He made me want to rewrite my sales letter. Now I've got to spend a sunny afternoon here in the UK, working more than I had planned.
Here's why...
1. He took my sales letter and showed me what I was doing wrong... within minutes.
2. He gave me one of the biggest "aha" moments in my career to date (about the way you write, and the words you use. I thought I knew this, and I thought I was applying this knowledge... but this guy showed me the truth)
3. He spent over an hour being sincere, gentle, calm, friendly and personal... and making me laugh (both from a sense of relief and from poking fun at certain types of copy)
I'm not saying this guy is the "best copywriter in the world", but he's the first person I have ever spoke to that allowed me to shift my mindset about writing copy in less than 1 hr 30mins... (in fact, it was more like 20mins)
If you've got a tricky piece, or you are worried that you could be doing better... or you're simply not making sales from your copy, then I suggest you hook up with this guy.
His name is Rick Duris.
This endorsement comes with no financial kickbacks or otherwise. The reason I'm telling you this, is because Rick knows what he is talking about, and he drastically changed my outlook on a key area of writing copy...
...and gave me a free critique oat the same time!
So that's why I believe this is the least I can do for him.
Thanks Rick.
This man is living his dream. Are you...?
www.copywriter-ac.com
This man is living his dream. Are you...?
www.copywriter-ac.com
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
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Stop by Paul's Pub - my little hangout on Facebook.
This man is living his dream. Are you...?
www.copywriter-ac.com
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Harlan D. Kilstein Ed.D.
Free NLP Communications Course at http://www.nlpcopywriting.com
http://overnight-copy.com
Get Fit In Four Minuteshttp://just4minutes.com
Learn how to build a Super Site Without SEO http://supersiteformula.com
The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients
The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients
Stop by Paul's Pub - my little hangout on Facebook.
Expert Copy Editing and Web Editing :)
Stop by Paul's Pub - my little hangout on Facebook.
Expert Copy Editing and Web Editing :)
Stop by Paul's Pub - my little hangout on Facebook.
Stop by Paul's Pub - my little hangout on Facebook.
Expert Copy Editing and Web Editing :)
xResponsive Advertising Agency | Direct Marketing | Online Advertising | Create Breakthrough Campaigns for Your Business http://xresponsive.com
Stop by Paul's Pub - my little hangout on Facebook.
Stop by Paul's Pub - my little hangout on Facebook.
Stop by Paul's Pub - my little hangout on Facebook.
Learn IM From the Experts Who Are Already Doing It!
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Stop by Paul's Pub - my little hangout on Facebook.
Stop by Paul's Pub - my little hangout on Facebook.
Learn IM From the Experts Who Are Already Doing It!
"Sammy-approved, baby!" -- Offline Brat Pack
xResponsive Advertising Agency | Direct Marketing | Online Advertising | Create Breakthrough Campaigns for Your Business http://xresponsive.com
Stop by Paul's Pub - my little hangout on Facebook.