Event Sales Page - Your Thoughts

While what you say may be true, it's a little difficult to believe you can make a million and it only costs $47.

Would you believe it if someone else put that up?

Try to be more specific in terms of time, amount they can make, etc.

One basic but important thing is to replace some of those "Learn how to..." with "Discover how to..."

I find the whole thing quite impersonal... overly bold graphically... and hyperbolic in its word choices.

Are you the guy who brought these folk together? If so, why not introduce yourself before you intro everyone else... give the reasons why you were determined this event would be like no other... why you chose the people you did... why the knowledge this "dream team" will impart is so utterly essential to creating real estate wealth in New Zealand.

There's also the issue of the advice shared being New Zealand specific. You need to make expressly clear that what people may *discover* from reading Trump or Rich Dad books leaves them unprepared for the local realities of New Zealand investing.

Is this seminar the practical missing link between the generic real estate wisdom dolled out by the international gurus and the "boots on the ground" reality of turning New Zealand's property laws and real estate idiosyncrasies into wealth?

--- Ross

Here's my take:

You have all the right elements in the page, but they are kinda mixed up in an order that is less than optimal.

First, I'd take out the hyperbole claims and flashness from the top. Replace it with what you've got in simple sentences. Focus on the fact that it's an event, and what they'll get out of it (specifically.)

Use your bullets for that.

Then immediately jump in with the credibility... use the teacher profiles and testimonials for that.

Now that they know what you're offering in real terms, and what's in it for them, and now they trust you a little more... you can start getting them excited and ready to take action.

I've sold seminars for clients before, and we blew it out of the park. I actually have the guy's details and testimonial on file.

What I did more than anything (apart from what I've mentioned above) is to drive home the scarcity factor.

You've got a genuine sales driver you can use with events - scarcity. Use it right at the top, and tell people they are gonna miss out.

Use a ticker to show how many seats are left... that's great social proof.

Make them feel part of a special community and closed circle.

Or better still, make them feel like they are missing out if they don't come along.

Why is it only $47? In most people's eyes, that means it's BS, or not worth the gasoline.

Also, which city is it in? Devil's in the details dude.


P.S - Almost forgot, the headline could use more spice and specificity. Use your guarantee, your main benefit, your credibility, your past success... throw it all into a juicy headline that screams results for the reader.

You can do it.

Mark, your post is arrogant.

And...

SteveEO,

The letter is fairly in your face, hyperbole and graphic wise. Also, being as graphic heavy as it is isn't user friendly. At least in the states, a good number of people don't have broadband, I believe. Is that the same in NZ?

$47 (that's only $32 US) does seem really cheap for a conference in general. Although personally I have no idea what the going rate is for NZ property seminars. But if $47 is on the low end, you need to really justify it, as Ross said.

At that price, I'm thinking you're going to spend the whole weekend pitching me courses and consulting.

If NZ real estate is like in the US, then you've got a huge rotten mega-trend going against you too. You say property is the safest asset you can invest in and outperforms everything else... now show me (i.e. your prospects) PROOF.

I'm just scanning, but your testimonials look fairly weak too. Not a lot of figures.

You might want to put a snippet from the Joy Thompson one above the fold too... "We recently traded a property for $25,000 profit... in 6 weeks."

That'd be fairly sexy.

Colm