Don't Assume It's Easy

When I first decided I wanted to give this copywriting lark a go I was more than a little naive.

I thought I'd read a few ads, watch a few critiques and I'd be ready to rock 'n' roll.

Boy was wrong!

You see, like all things in life worth doing, if you want to get good at writing copy you have to do it right.

And that means learning the rules.

The rules!

Yes. Just as with other disciplines there are rules to copywriting.

And if you want to write for money you'd better know them. And know them well.

Copywriting isn't easy.

Unfortunately too many people think it is.

Too many think you can slap together a 'sales page', stick it up on a site and you're ready to go.

Maybe some get lucky and make a little cash for their clients...

But, imagine how much more they'd make if they only knew what they're doing.

There are too many so-called copywriters who've got sites up, but they're laughable. And that's being kind.

It's boils down to one thing, and one thing only: If you want to be a copywriter, learn HOW to write copy first.

I personally think two of the best books to start with are written by Claude Hopkins: Scientific Advertising and My life in Advertising.

There are others good for beginners, but I haven't read them all so I can't comment.

I've also read Tested Advertising Methods, by John Caples, How to write sales letters that sell, by Drayton Bird, How to write a good advertisement, by Victor Schwab and Ogilvy on Advertising, by David Ogilvy.

I've read others, and done a few courses, but its good to keep it down to begin with. Otherwise it gets too confusing with information overload.

And don't assume it's easy. If you find it is, that'll be a bonus.