Help with my up sell...

An upsell path is best developed before your first product hits the market.

Tacked on upsells are like bad movie sequels, the audience gets the idea it's all about milking customers for more money. The better sequels usually have their roots in a successful series of books.

Each product should have a "cliffhanger" that leads the audience to the next upsell. Each product is a complete step, but just a step in the complete system.

Bonus: You get to understand what the word marketing means.

I think he's got the "upsell path" figured out... just having trouble with creating the actual page.

Conrad... I haven't seen any books out there on the subject.

And I don't have any examples I can share (confidentiality and all that).

But here are a few tips:

Most upsell pages are built to preserve the initial sale at all costs... then sell the upsell.

They're short. After all... the buyer's already sold on your initial solution. All you have to do is tell him how the upsell will make it even better and give him a brief overview of what it has/does.

Obviously... the upsell has to be different (but complimentary) to the original product. IMHO selling the "deluxe" version of the same thing just makes people think they should get the real version to begin with.

Hopefully these are helpful... and I'm sure others will chime in with their tips.

-Dan

Fortunately most guys don't include 'no index' tags on their upsell pages.

...Go to competitors in your niche who are doing well and search: site:www.theirsite.com and you'll likely find a few upsell pages along with all the other indexed pages on that domain.

Because they get so much traffic Google picks them up pretty quick.

If the site has a lot of indexed pages try things like "site:www.theirsite.com second chance" and you'll usually find the up sell pages quicker. Replace "second chance" with whatever text you'd suspect to see on a up sell page. Maybe "limited time offer", etc.

Cheers,

Zach

P.S - This is why you always use 'no index' tags on both your product (if delivered online) and any pages you don't want your competitors to easily see.

I don't know how many times, for absolutely huge launches, I've done this to read up-sell pages and found whole products. Worth hundreds. Just sitting there. That's also a great way to have your stuff picked up and shared... losing you lots of customers and sales. Adding a 'no index' code takes under a few minutes, too.

In my experience the best upsells occur in the order process, when the customer has their credit card out. The more closely related the product the better it will convert.

Thanks for all of the advice guys. It's greatly appreciated!

Yeah, I agree with HorseStall, the upsell is part of the order process, but most effective after the original purchase. In other words when the person buys and has clicked on the final purcahse button is the point at which you lead them to the upsell. You use copy that says "WAIT" before you reach your purchase let me show you one other great product. Then you go into an abreviated sales letter with a strong pitch that relates in some way to what they just purchased. There has to be a line at the bottom that allows them to pass on the upsell and go immediately to their purchased product.

Todd Royer