Wanna "Go" Poop Every Day?

14 years ago

Si,

But you need more copy. Luckily I'm in my 20's and poop is no problem.

You need a better call to action to get them to order whatever "poop remedy" you're serving up.

-Scott

P.S. Might be a good idea to tell the guy to remove his boxers before the pooping begins.

EDIT: Quick glance. Thought it was a space ad, not a cover.

Thanks
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ewenmack

14 years ago

Originally Posted by Scott Murdaugh

Si,

But you need more copy. Luckily I'm in my 20's and poop is no problem.

You need a better call to action to get them to order whatever "poop remedy" you're serving up.

-Scott

P.S. Might be a good idea to tell the guy to remove his boxers before the pooping begins.

Sorry Scott, I didn't mention that was a cover of a winning control of a direct mail piece.

All the best,

Ewen

Thanks

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Hesster 14 years ago

Originally Posted by Scott Murdaugh

P.S. Might be a good idea to tell the guy to remove his boxers before the pooping begins.

I have to admit, I laughed at this.

Is it just me, or does that guy's head look too big?
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- ewenmack 14 years ago
  
  Originally Posted by Hesster
  
  I have to admit, I laughed at this.
  
  Is it just me, or does that guy's head look too big?
  
  Yeah, get that picture in your snail mail box and odds are yer going to look inside that!
  
  And isn't that the first job of a cover to be noticed and then turn the page???
  
  Geez, I wonder where they dug up that photo...or wonder, did they recruite a bug eyed geezer to pose?
  
  Imagine the recruiting ad... "WANTED: Derilict old man to pose on toilet with pants around ankles...scruffier the better. FREE hot meal after! Meet Mr Smith at the civic mens toilets at midday this Friday."
  
  Oh dear my warped sense of humour is out for all to see!
  
  Bye from Ewen
  
  Thanks
  
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ewenmack 14 years ago

Originally Posted by Scott Murdaugh

Si,

Might be a good idea to tell the guy to remove his boxers before the pooping begins.

Looks like the boxers will be safe by the strain he's under!

Ewen
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AylaPress

14 years ago

That's the funniest thing I've seen today. Thank You!!!

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1 reply

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ewenmack 14 years ago

Originally Posted by cntntwrtr

That's the funniest thing I've seen today. Thank You!!!

YOU are most welcome!

Ewen
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- ewenmack 14 years ago
  
  Originally Posted by Paul McQuillan
  
  This is why we need to test and put our personal beliefs
  where they belong.... in the toilet.
  
  That is why I posted it...it is a control piece written by a A-Lister copywriter for a direct mailer.
  
  They put up ten's of thousands of dollars up front to "test" a mailout. Doing that, they want the best copywriters on the job. Then when they have a winner they bring in another hotshot to see if they can beat the response. Brutal stuff for the unitiated.
  
  All the best,
  
  Ewen
  
  Thanks
  
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Daniel Scott

14 years ago

I would have thought that photo was a little over-the-top and not serious enough for the target market.

He looks like he's making a puppy-dog face... not straining to cut a loaf.

But hey... if it works... it works.

-Dan

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ewenmack

14 years ago

Originally Posted by Daniel Scott

I would have thought that photo was a little over-the-top and not serious enough for the target market.

He looks like he's making a puppy-dog face... not straining to cut a loaf.

But hey... if it works... it works.

-Dan

Love the term "straining to cut a loaf" you are having me in stitches here!

Anyway, Carline re-worked all her headlines after reading Jim Rutz's headline "READ THIS OR DIE".

It was a control piece for one of America's biggest mailers and couldn't be beaten.

Since then she has had more winners more often. Her list of controls are so impressive that Clayton Makepeace has permantly booked out part of her year, has large direct mailers fawning over her to write for them and has written the promotions for Opray's book.

So yeah, just showing an example of a direct mail control.

All the best,

Ewen

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1 reply

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ewenmack

14 years ago

Originally Posted by Paul McQuillan

Thank you for doing it!

I think most of us think we know what is best
but have no idea what will work the best.

I always thought about sneaking a winner on here
to be reviewed and watch people tear it apart. I am
sure I would do it too.

Most scurry to the dark when the 'results light' shines
on their projects.....

I LOVE facts! Even if it means I am wrong

Paul,

Studying controls by Gary Bencivenga is how Clayton Makepeace got so many winning controls.

Then Gary Bencivenga was also made to study winning controls when he was a copy cub.

Their studying went much, much deeper than swiping headlines, gurantees and closers.

They see proof elements being as strong as the benefits.

They see statements only going as far as the reader will reasonably believe...no more.

They see the writer going from one point to the next in a very logical and easy flow, which leads the reader to do only one thing...take action, now, on the offer.

No doubt they can see common traits that an un-trained casual observer misses, and for that matter, copywriters on the next rung down miss too!

Anyhow, Paul, it would be fun to wheel out a few controls that kicked butt and let others see their "faults" before you mention they are winners.

All the best,

Ewen

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Hesster

14 years ago

I'm curious about the rest of the package. Are the other components available anywhere? What format was it? Magalog I assume?

Anyone know if it was split tested with different headlines or graphics?

Thanks
1 reply

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ewenmack

14 years ago

Originally Posted by Hesster

I'm curious about the rest of the package. Are the other components available anywhere? What format was it? Magalog I assume?

Anyone know if it was split tested with different headlines or graphics?

You might get some of your questions answered here by looking around ...Kick-Butt Controls

All the best,

Ewen

Thanks

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Rezbi

14 years ago

Originally Posted by ewenmack

http://www.carlinecole.com/kick%20bu...es/wannago.jpg

All the best,

Ewen

Even if I didn't see the name I think I would have guessed who wrote it. It's pretty typical of Carline Anglade-Cole to do this type of thing.

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writeandreview

14 years ago

The ad is both funny and disturbing. I don't think the head matches the body because the arms and chest look a lot better toned than the chin and throat area.

The angle of the camera has a lot to do with the head looking too big for the body.

It reminds me of playing NBA Jam back in the day when you could enter a cheat to force big heads or insert a photo of your own big head onto a little body.

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2 replies

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ewenmack

14 years ago

Originally Posted by writeandreview

The ad is both funny and disturbing. I don't think the head matches the body because the arms and chest look a lot better toned than the chin and throat area.

The angle of the camera has a lot to do with the head looking too big for the body.

It reminds me of playing NBA Jam back in the day when you could enter a cheat to force big heads or insert a photo of your own big head onto a little body.

Yeah it looks like the graphic artist has played around with it to make it GRAPHIC!

Ewen

Thanks

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Bruce Wedding

14 years ago

Originally Posted by writeandreview

The ad is both funny and disturbing. I don't think the head matches the body because the arms and chest look a lot better toned than the chin and throat area.

That's the idea. Coupled with the copy and a serious promise/benefit to the target market, it elicits a visceral reaction. John Carlton would love it.

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ewenmack 14 years ago

Originally Posted by Bruce Wedding

That's the idea. Coupled with the copy and a serious promise/benefit to the target market, it elicits a visceral reaction. John Carlton would love it.

Agree Bruce,

Isn't there a saying that goes something like..."Be boring, bland or the same and be IGNORED!"

Dan Kennedy says something like..."If you aren't pissing somebody off with your advertising, you are probably aren't getting a very high response rate!

And one final quote from Zig Ziglar that goes something like this..."Timid salespeople have skinny kids!"

Allright enough of me now,

Ewen
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