Auction off a $20 bill and make a profit?
The Twenty Dollar Bill Auction
I came across this and thought it would be worth passing along
SWAY: The irresistible pull of irrational*behavior http://frrl.wordpress.com
Has anyone here ever tried this?
I believe the Auction idea is from the book Sway
Has anyone read the book? I have not but it sounds interesting.
The authors propose to explain why we make irrational choices when logical choices are clearly in our best interest.
Why are customers not buying from you even though they know it's in their best interest to do so?
For instance:
"Why would a seasoned pilot, the head of KLM's safety program, ignore his co-pilot and attempt a takeoff in fog at an unfamiliar airport, causing the worst air disaster in history? Why did the co-pilot, who had done exactly the right thing when he reminded his captain that the flight had not been cleared for takeoff, fail to repeat his warning when the pilot pressed ahead?"
Here is an amazon link for the book
Amazon.com: Sway: The Irresistible Pull of...
I came across this and thought it would be worth passing along
SWAY: The irresistible pull of irrational*behavior http://frrl.wordpress.com
Has anyone here ever tried this?
I believe the Auction idea is from the book Sway
Has anyone read the book? I have not but it sounds interesting.
The authors propose to explain why we make irrational choices when logical choices are clearly in our best interest.
Why are customers not buying from you even though they know it's in their best interest to do so?
For instance:
"Why would a seasoned pilot, the head of KLM's safety program, ignore his co-pilot and attempt a takeoff in fog at an unfamiliar airport, causing the worst air disaster in history? Why did the co-pilot, who had done exactly the right thing when he reminded his captain that the flight had not been cleared for takeoff, fail to repeat his warning when the pilot pressed ahead?"
Here is an amazon link for the book
Amazon.com: Sway: The Irresistible Pull of...