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Do I Need More WIIFM? Page Review Purty Please

by Careygee
3 replies
Hi All,

I am getting about 22% conversion, but can I improve on
my WIIFM (What's In It For Me scheme).

All thoughts and critiques are appreciated.

I have the Online SEO pretty well in hand and backlinks
are building thanks to Angela.

Just need some feedback as to wording and selling points
such as any questions you might see unanswered.

I know the product so well that I may have assumed
(a**-me) LOL more knowledge of the product than I
am stating or explaining.

The site is Here:
Gateway to the vacation you so dearly dream of

The best to all in 2010
Carey
#page #purty #review #wiifm
  • Profile picture of the author aaallday2010
    I just wanted to say that the picture you have up has nothing to do with a luxury beach vacation. Although, I did like the aesthetics of your site.
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  • Profile picture of the author JasonParker
    Put Trust Guard seals at the bottom of the page.
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  • Profile picture of the author Scott Murdaugh
    I think you have the main benefit too far down the page...

    I'd use "7 Days, Any Beach, Anywhere In The World For Less Than The Cost Of A Single Night In A 3 Star Hotel"...

    Definitely not perfect but it took me longer than it should have to figure out what was so great/unique about your offer.

    I also think people will be confused by the "cheap vacation/home business" combination on the same page.

    There's a lot of disconnect...

    "You won't believe the compensation plan which includes SIX ways to get paid.... including a forced Team Matrix !"

    What's a forced Team Matrix? And what does it have to do with my cheap vacation?

    Lot's of little things like the check box on the opt-in form "Yes! Add Me To Your Mailing List Today!"

    That's not a benefit. Think about the reader. If I came to you and said "Hey, you wanna be on my mailing list?" would that excite you? No...

    It's not a bad effort at all, but could definitely use some improvement.

    Good luck,

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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