A good resource for copywriters (?) -- and we're all copywriters!...

by TimothyW

Posted: 15 years ago 11 replies

COPY WRITING

I saw another thread where Vince said, "Like shooting fish in a barrel... with a cannon!"

I often see these kind of 'down home' phrases in copy -- and I think it's pretty effective. So, I did a quick search + came up with this...

The Homespun Collection of Catch Phrases, Slogans & Idioms by Don Schaal (Book) in Humor

(not an affiliate link)

I think it'd be a good resource to keep handy -- those phrases make copy stand out + get remembered sometimes.

Cheers.

-- TW

#copywriters #good #resource

Eric Engel 15 years ago

I will try to find a link to it, but Clayton Makepeace has an excellent list of catch phrases and cliche terms that every copywriter should have a copy of.

--later--

OK - here's the link.

The #1 Way to Electrify Your Ads!

It's free. Download it, and spend some time scanning through it.

I'm not big on swipes, but this is definitely something that I refer beck to when ever I'm feeling dry.
- Thanks
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DavidO 15 years ago

A good homespun homily can be real effective in your copy... just don't overdo it or you'll end up sounding like Jed Clampet!

One or two will do the job.
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- 2 replies
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- Jared Alberghini 15 years ago
  
  I always like checking this site for copy inspiration/ideas:
  
  http://www.hardtofindads.com/
  
  Thanks
  
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- TimothyW 15 years ago
  
  Originally Posted by DavidO
  
  A good homespun homily can be real effective in your copy... just don't overdo it or you'll end up sounding like Jed Clampet!
  
  One or two will do the job.
  
  On the other hand, Paul Harvey (broadcasting legend) seems to be doing ok -- At the age of 87, he signed a TEN YEAR contract, at (I think) 10-million/year -- or something like that -- and he's the king of homespun.
  
  Thanks
  
  1 reply
  
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  Steven Carl Kelly 15 years ago
  
  Originally Posted by -- TW
  
  On the other hand, Paul Harvey (broadcasting legend) seems to be doing ok
  
  Well, he's doing ok unless you count that whole "being dead" thing.
  
  Thanks
  
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Robin E. Anderson 15 years ago

And Huell Howser, "California Gold," is about as folksy as they get. I think I even have heard him use "Gol' Durn" a time or two!
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Michael Taylor 15 years ago

TW wrote that exactly four months prior to Paul Harvey's death.
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- 1 reply
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- Steven Carl Kelly 15 years ago
  
  Originally Posted by Michael Taylor
  
  TW wrote that exactly four months prior to Paul Harvey's death.
  
  I know, that was the point.
  
  Thanks
  
  1 reply
  
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  Michael Taylor 15 years ago
  
  Originally Posted by Steven Carl Kelly
  
  I know, that was the point.
  
  My point was that TW didn't know Paul would die shortly after he wrote that post.
  
  So, at the time, Harvey was doing well.
  
  Thanks
  
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AZ 15 years ago

If you like good info - check out dan kennedy no bs books - i have bought a few and got at least one killer idea- hope this helps.
- Thanks
- 1 reply
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- Michael Taylor 15 years ago
  
  Originally Posted by AZ
  
  If you like good info - check out dan kennedy no bs books - i have bought a few and got at least one killer idea- hope this helps.
  
  Those books are excellent!
  
  Thanks
  
  {{ DiscussionBoard.errors[879969].message }}

A good resource for copywriters (?) -- and we're all copywriters!...

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