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Best call to action text to get calls

by chanetsa
6 replies
Hi

I have a new website and want people who visit to call a phone number that I have placed prominently on the top of the page. I wonder if anyone has advice on what text will best get people to call.

I am using "call now 9999 999 999" (not real number of course). Has anyone tested this and found something better?

Thanks
#action #call #calls #text
  • Profile picture of the author John_S
    It really depends on your pitch, and what you sell. A generic "call now" only gets you so far.

    However, that's not the first problem to address (if your sig link is the site in question.)

    I would suggest you sit people down and test. I think you'll find few people even know you have a "Prominently Placed" phone number. You designed the thing into the ground, with every pretty design gimmick in the book -- that book is titled Graphic Artists Can Be Hazardous To Your Wealth

    Yes, it is absolutely the default way most designers do it. Unfortunately common wisdom for designers is art trumps results.

    I would have to study Australian norms, but it doesn't look like a phone number from the states point of view. The color combo of orange-yellow on white doesn't make it visible. Placement insures the human factors which result in something called Banner Blindness come into play.

    In fact, if I had to guess based on the design, I'd think you didn't want people to call that number At All.

    First, find out how Australian phone numbers are supposed to be formatted. For the States it would be 1 (888) 999 - 1234. Then do a call to action which is coherent with your copy, like Call [number] now and get your life back. And move the placement from where it is, and place it into the visual flow of the design (where design leads the viewer's eye).

    There is absolutely nothing wrong with the design if you ask a graphic artist. However, it takes just minutes to understand graphic artists are to commerce what a fish is to a bicycle.

    Graphic artists are almost magnetically attracted to anything which will plunge sales into the gutter. Every graphic artist will strongly disagree. And yet they're still wrong. That's a testable proposition, and since graphic artists refuse to test -- also a mute point.
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  • Profile picture of the author indexphp
    Totally depends on your audience. The best call to action is one you speak in their language
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    www.TrafficPlusConversion.com
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    • Profile picture of the author SmashTweet
      I think there should be something to motivate - "dial up XXX to......" otherwise it falls flat and gets lost in the bunch.
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      You may only be someone in the world, but to someone else, you may be the world.

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      • Profile picture of the author Loren Woirhaye
        The best text to get somebody to call is a very exciting free
        gift of high perceived value which they will get, FREE, if they
        call.
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        • Profile picture of the author chanetsa
          Thanks to all for your comments. It is amazing how much there is to think about.

          John, I appreciate your comments on graphics vs text. I will test an alternative without graphics and see what happens. I also appreciate your comments on visibility of the phone number. Your argument that it does not stand out seems pretty obvious now.

          Bill and Loren, I had not thought much about those that are not ready to act right now. I like the idea and will do as you suggest. Thanks!

          Indexphp & SmashTweet - that's a tough one. I expect that 65% of the audience are female, between mid-20's and 45, and are not high earners. I take your points but am not sure how I will get the right answer. Perhaps as John suggests, test, test, test.

          I really appreciate all the frank feedback. Thanks!
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