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Swipe File; 210 Direct Mail Promotions, In One Place From A Control Package Master

by ewenmack
13 replies
"I don't think anyone could match his record of control packages in the magazine field," says copywriter Gary Bencivenga. "He had such an erudite flair for capturing the essence of a magazine and making you want to be part of its magical circle."

As the report builds up the credibility of Bill Jayme, which I'll give you the link to shortly,
it then goes on to give this grand masters 7 secrets to his prolific successes.

I read how Jim Punkre admired his ability to lift his readers to a feel-good, higher understanding of the subject.

He never numbed down his copy...the readers had to rise, yet he had a very common touch, which people responded to in droves.

He rarely gave away his secrets to industry magazines or needed to promote himself.

However, he did give one lecture on how to create a winning direct mail piece.

So as a copywriter, marketer who wants to improve, I've got the link for you to get his..
* 210 direct mail promotions for 138 different magazines
* 7 secrets to his success
* lecture captured live

http://www.bottomlinesecrets.com/sto...jayme_mag.html

Enjoy, and all the best!
Ewen
#210 #control #direct #file #mail #master #package #place #promotions #swipe
  • Profile picture of the author Loren Woirhaye
    The above post seems to be an advertisement. I haven't flagged it but
    I think maybe it should be.
    Signature
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    • Profile picture of the author Ross Bowring
      Ad or no ad... click the link. That's one gorgeous sales letter.

      --- Ross
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      • Profile picture of the author Mr. Subtle
        The OP's link has what looks like an affiliate I.D. If that's the case, he's PIKING something for which he hopes to obtain a nice comish on so the thread should have been either deleted or moved to the appropriate section on this forum.




        .
        Signature

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        • Profile picture of the author ewenmack
          To clear things up, I get no financial gain from this.

          Should I be found to breach rules of this forum, I apologize in advance.

          All the best,
          Ewen

          P.S. I just remembered where I came across the link to Boardroom, it was from Bob Bly.

          The link didn't have Boardroom's name in it.

          Read it and thought it was valuable to post here, without giving it a thought it had Bob Bly's tracking code to it.
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  • Profile picture of the author GR Marketing
    This is a great find. How did you get wind of this, are you on a mailing list from these people or something?
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    • Profile picture of the author Paul Myers
      Easily fixed. I removed the part that may (or may not) have been an affiliate code. Goes to the same place.


      Paul
      Signature
      .
      Stop by Paul's Pub - my little hangout on Facebook.

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      • Profile picture of the author ewenmack
        Originally Posted by Paul Myers View Post

        Easily fixed. I removed the part that may (or may not) have been an affiliate code. Goes to the same place.


        Paul
        Thanks Paul for fixing my stuff up.

        All the best,
        Ewen
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  • Profile picture of the author fypnlp
    'tis a thing of beauty to behold. I've copied it for my swipe file
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  • Profile picture of the author Rezbi
    I'm surprised you guys have only just seen this - it's been available for about a year. Maybe more.
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    • Profile picture of the author Ross Bowring
      Rezbi... I guess I'm as behind the times as my latest "How to do the Macarena" e-book may suggest.

      --- Ross
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      • Profile picture of the author Rezbi
        Originally Posted by Ross Bowring View Post

        Rezbi... I guess I'm as behind the times as my latest "How to do the Macarena" e-book may suggest.

        --- Ross
        Where can I get it? I never did learn.
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        • Profile picture of the author Ross Bowring
          Originally Posted by Rezbi View Post

          Where can I get it? I never did learn.
          Keep an eye on my sig.

          --- Ross
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          • Profile picture of the author ewenmack
            Since this sales letter for Bill Jaymes work, or correctly called, Special Report, is pretty special, I thought we could dissect it a bit here.

            After all, Boardroom's Vice President Brian Kurtz said, "we only hire A list copywriters here".

            What stuck out to you, like the proverbial "dog's balls" with this letter, affectionatly called "the gorgeous sales letter" by Ross?

            Here's what struck me about it...

            1 How the author relives the excitement of getting dusty boxes of print promotions.

            2 The ease of transition to having 3rd party people put their case for having your own swipe file...how to use it...more benefits.

            3 The whole letter seemed a friendly editorial style. Reminded me of the ideal news release where it creates curiosity, yet has lot's of quotes and valuable snippets to share.

            4 Devoid of anything like hype or exageration.

            5 Very specific in detail, without being boring.

            6 Masterfully puts quotes into the copy throughout. Devoid of sidebars.

            7 You actually learn something of value which can be put into practice
            without buying.

            8 Layout is so easy to read.

            9 You finish by feeling better...much better from your experience.

            There you go, those are the BIG things I learnt...what's yours?

            Please share, so we can all learn.

            Thanks,
            Ewen
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