Headlines beyond bad taste? Do you approve... ?
person; at least that has always been my impression over the years.
This email was a small rant, though. She saw a headline and it obviously
hit a nerve. Needless to say, her opinion was that this copywriter, and I
don't know who it was, went far beyond the boundaries of propriety and
acceptability.
The headline, or rather the offensive part:
"It's Almost Like Selling A Fire Extinguisher To The
Owner When Their House Is On Fire And Their
Baby Is Stuck Inside!"
Ok, the marketer objected to the reference of a baby being inside a burning
house, etc.
What are your thoughts and feelings?
Is something like that going too far?
Do you think the copywriter should, in the words of fellow copywriter Mal
Lambe... "Fall on his sword"?
Ken
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