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Is This a Piss-Poor Ad or What?

by The Copy Nazi Banned
12 replies
A spot for the CLIO Awards - "honoring creative advertising in package design, print, radio and television". "Healthcare" category. Entries close today. Bear in mind this is targeted at Advertising creatives - "sick" lot that we are - not the general ("I'm offended") public. (for the record - I like it)



"We will contact you if the results are positive".
#pisspoor
  • Profile picture of the author John_S
    What is the current interval for Clio winners losing the client for the ad they won with? I think it used to be like eighteen months of flushing the client's money down a sewer ...creatively.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by John_S View Post

      What is the current interval for Clio winners losing the client for the ad they won with? I think it used to be like eighteen months of flushing the client's money down a sewer ...creatively.
      John, one day I'll read something of yours that is positive. :p But yeah...I know what you mean. "Creativity" doesn't always mean that the ad will work does it.
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  • Profile picture of the author VantageWealth
    I actually kind of like it
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  • Profile picture of the author Big Al
    I think it's confusing - but I guess I'm not the target market.

    It's a bit grim.

    (and I missed the 'piss-poor' joke first time around ... what a muppet!)
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  • Profile picture of the author The Copy Nazi
    Banned
    This "Google Job Search" genius piece is in the running for a CLIO.

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  • Profile picture of the author Bruce NewMedia
    The Clio ad is the kind of thing they were teaching when I was in college taking advertising courses...

    Everything was about being, "clever", cute, plays on words, and 'Big Ideas' (Donny Deutch's CNBC show title thus derived.) Results were measured in many ways, but usually not in sales figures ...odd, I thought at the time.

    Many students were writers who didn't even like advertising and had little business sense. That ad meets all the requirements of ad agency production.
    _____
    Bruce
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  • Profile picture of the author davemiz
    mal... i like.

    its smart, and easy to 'get'.

    this is for the best of the best in the ad world.... they're speaking ONLY to art directors, creative directors, copywriters etc... that all work in ad agencies....

    bruce... this has nothing to be measured... this is a promo piece for the awards....

    I went to one of the top advertising schools in the world (miami ad school)... not sure where you studied advertising.... but where i went to school EVERYONE was a TOP GUN student of advertising....

    and you CAN measure sales figures advertising.... most of these agencies are responsible for tens, hundreds of MILLIONS in sales for their clients....

    lol... how do you think big brands make money?
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    • Profile picture of the author Ross Bowring
      Originally Posted by davemiz View Post

      I went to one of the top advertising schools in the world (miami ad school)... not sure where you studied advertising.... but where i went to school EVERYONE was a TOP GUN student of advertising....
      I'm a jealous guy Davemiz... I always fancied going there.

      --- Ross
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  • Profile picture of the author Marc Rodill
    I hate it. Reminds me of drug testing, which is never a pleasure. No matter how innocent you are, you're marked unwillingly. Then again, you have to prove yourself to pass. I still hate it.
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    • Profile picture of the author remoteuser
      what were they thinking
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  • Profile picture of the author midas1234
    It depends on your perception!:rolleyes:
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  • Profile picture of the author davemiz
    LOL you guys are TOTALLY taking the ad out of context.

    its for agency CREATIVES in the industry getting them to submit their work for the show.

    thats it.
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