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Online - I'm Dense

by Steve The Copywriter
8 replies
I've been copywriting for many many years - in the UK.

99% of it is offline (mainly Ads & Sales Letters).

I have done some website copy - which did well - I just used the same tactics as offline copy - and all the tech stuff was handled by experts.

But now, disaster has struck.

Despite knowing that I usually write with a pen and quill, and sometimes use an ancient typewriter - many clients are asking me to do the complete website "thing."

So - how can I quickly learn how to make websites "work" and impress the clients with my dazzling new ability.

Is there one book that more or less will tell me what I need to know?


Sincere Thanks,

Steve
#dense #online
  • Profile picture of the author Rezbi
    That depends on what you mean by "complete website thing."
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    • Profile picture of the author Steve The Copywriter
      Good Point,

      Not website design.

      But all the "tech" stuff that drives traffic to the site.
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      • Profile picture of the author ewenmack
        Originally Posted by Steve Copywriter View Post

        Good Point,

        Not website design.

        But all the "tech" stuff that drives traffic to the site.
        Hi Steve,

        Trouble with learning and doing that tech stuff for your clients, is it dilutes your known specialty in the marketplace.

        As somebody said recently, "you wouldn't expect your lawyer to do your plumbing after hours"

        You will be always be in demand if you can sell stuff, offline or online.

        All the best,
        Ewen
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  • Profile picture of the author Rezbi
    If you want an all-rounder I recommend Drayton Bird's Commonsense direct & digital marketing. You can get that from Amazon or http://www.draytonbird.com/Marketingbooks.

    Off-hand, that's the only all round book I can think of, because it's the one I've read.

    Maybe others can point you to some more.
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  • Profile picture of the author Dennis Cheesman
    You would need to learn seo and all the traffic secrets that drive traffic..

    Most copywriters just focus on the copy, but you could charge more by learning these extra things.

    Charge them to setup a twitter account and make them about 10 tweets.
    Charge them to setup a facebook and make a few posts.
    Charge them to setup a network of sites linking to the main site and linking to the facebook and twitter.

    This is just a few things you can do to help make a little extra, you can do it for yourself to see how much work it is for you and base your pay on that.

    Hope this helps..

    Dennis
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