Easily One of the Best email Subject Lines I've EVER read...

10 replies
This one goes right into the swipe file although potentially offensive to some, I love the exact trigger that it pulls. (Clearly the point).

Anyone on Harlan's list that got an email today about John Carlton's copy course...OMFG--it's priceless.

What? You thought I was gonna post it?

I told you it was potentially offensive so here's the deal...

I'll edit this thread and put it in here if I get responses...

EDIT: Scroll down, it's there now.

Kudos to Harlan for that email--had I the cash on hand I woulda bought if not already just because of the laugh I got. And the copy lesson. Wicked cool.

Peace,

--Jay
#easily #email #lines #read #subject
  • Profile picture of the author IMChick
    ok, count me in. if it's THAT bad, PM me!!
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  • Profile picture of the author Geodesic
    Banned
    OK Jason,

    What are you waiting for, an engraved invitation...
    Pretend this is it and Bring it on...
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  • Profile picture of the author David
    Originally Posted by Jason Hodgins View Post

    This one goes right into the swipe file although potentially offensive to some, I love the exact trigger that it pulls. (Clearly the point).

    Anyone on Harlan's list that got an email today about John Carlton's copy course...OMFG--it's priceless.

    What? You thought I was gonna post it?

    I told you it was potentially offensive so here's the deal...

    I'll edit this thread and put it in here if I get responses.

    Kudos to Harlan for that email--had I the cash on hand I woulda bought if not already just because of the laugh I got. And the copy lesson. Wicked cool.

    Peace,

    --Jay
    gimme gimme
    now that you've whetted my apetitite.

    <note to self, remember to post to forums just like this Jason Hodges guy...>

    hmm, so it's OK to OMFG ??

    < another note to self... I've used WTF already so why not use OMFG, and use it in more blogs than just my Crack Addiction Recovery Blog Crack Cocaine Addiction Recovery >
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    David Bruce Jr of Frederick Web Promotions
    Lawyer Local SEO - |

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  • Profile picture of the author erinwrites
    No fair! That's like running up to someone and saying "I know something you don't know!" and then laughing and running away!

    I am now rabidly curious about this subject line!
    Signature
    I put words on the Internet.
    Silly Haikus starting at $5! PM me for details! (Because it's fun)

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    • Profile picture of the author Geodesic
      Banned
      Originally Posted by erinwrites View Post

      No fair! That's like running up to someone and saying "I know something you don't know!" and then laughing and running away!

      I am now rabidly curious about this subject line!

      Yeah,
      And now he went out trick or treating and we got tricked!

      Thanks Jason, Remind me to flame you on X-mass too!
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  • Profile picture of the author colmodwyer
    Stop your bullshitting and post the ****er already...

    Colm

    [EDIT] Hmm, looks like the forum automatically edits offensive language anyway; so you're safe!

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  • Profile picture of the author Geodesic
    Banned
    Yup, Nothing yet, We got tricked!

    JH goes on the dopeyjerkoff list
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    • Profile picture of the author Jason Hodgins
      Sorry folks, got pulled away for Halloween stuff last night...here it is.

      It's not as offensive as I originally thought, but I spit coffee all over and it's a great sample of John's & Harlan's copy style.

      Learn from it.

      Swiped & pasted below minus the links of course:

      =-=-=-=-=-=-=-=-=-=-=
      Subject: What I Learned About Getting Hit In The Balls

      Don't laugh.

      Have you ever seen poi? It consists of two balls in long
      stockings that you swing around your body.

      If you know what you are doing, it looks really cool.

      But if you don't know what you are doing...

      One time I was swinging my poi and let's just say I hit myself
      (hard) where it really hurt.

      So I resolved to stop being a klutz and really learn how
      to use poi.

      After just 15 minutes a day, I was doing some pretty amazing
      things.

      People think I've been spinning poi for years.

      How did I succeed?

      I found someone to break it down into a step by step system.

      And all it took was a little practice.

      Than....

      MASSIVE SUCCESS.

      This same rule applies to business success.

      Someone called me today and showed me a website that isn't
      doing very well.

      Frankly - between us - it sucked.

      But if you can look at a website and tell what's wrong -
      and know how to fix it...

      You're on the yellow brick road to Moola city.

      And my teacher as you know - was John Carlton.

      Last week, John release his simple writing system with all
      the bells and whistles.

      Due to pressure, he's taken away the bells and whistles
      and made it far more affordable.

      >Link removed

      I own this system and it's right next to my desk.

      I give this product two thumbs up. (I'd do elbows up too
      but I'd probably fall over.)

      Check out the lower price.

      I'm a raving fan.

      >Link removed

      Peace.

      Dr. Harlan Kilstein

      Hopefully a nugget or ten for you to pull outta there even if it's obvious.

      Best,

      --Jay

      PS: Anticipation is another weapon especially when it's good. Feel free to post what you learned from the email copy so others can learn from it. Again, the delay wasn't totally intentional--had to take the kids out. My bad.
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      11 North Digital
      Consulting, coaching.
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  • Profile picture of the author 33mikeg
    Banned
    [DELETED]
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    • Profile picture of the author Jason Hodgins
      I dunno, maybe my sense of humor is twisted.

      Another thing about this is a parallel to something some people didn't quite get when Frank Kern posted during the MC launch about the "Bad News" rubberneck effect.

      Some of the emails I got after that--correction, many of them were LAME.

      This is a partial sample of how it's done correctly in a different frame.

      I could probably go on for a while about the different things to learn from in this email for *any* market but you get the idea if you read it over a few times.
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      11 North Digital
      Consulting, coaching.
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