Structure of a Sales Page?

5 replies
Hey everyone.

I am just in the process of getting my 1st draft sales page ready for my PLR membership website and I was wondering if there was any general rule for how a sales page should flow, for example

Headline
Sub Headline
Benefits
Story
Features
Testimonial
Bonuses
Price
Guarantee
Price
Testimonials
Disclaimer...

Just an example...

Thanks in advance
#page #sales #structure
  • Profile picture of the author Andrew Gould
    Jason Parker gives a good breakdown here:

    http://www.warriorforum.com/copywriting-forum/246021-where-do-you-put-your-bonuses-your-sales-copy.html#post2446385

    But don't try to force your copy into a structure.

    Start with where the prospect's at when he arrives at your page. And then tell him everything he needs to know to make a buying decision.

    Make sure you map out the necessary sales argument before you start writing the actual copy.
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    Andrew Gould

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    • Profile picture of the author Alex Cohen
      Originally Posted by Andrew Gould View Post

      Jason Parker gives a good breakdown here:

      http://www.warriorforum.com/copywriting-forum/246021-where-do-you-put-your-bonuses-your-sales-copy.html#post2446385

      But don't try to force your copy into a structure.

      Start with where the prospect's at when he arrives at your page. And then tell him everything he needs to know to make a buying decision.

      Make sure you map out the necessary sales argument before you start writing the actual copy.
      I disagree. Since it's his first sales letter, he would be well advised to structure his copy and use a proven flow.

      Alex
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      • Profile picture of the author Andrew Gould
        Originally Posted by Alex Cohen View Post

        I disagree. Since it's his first sales letter, he would be well advised to structure his copy and use a proven flow.
        I agree. Will, please ignore the second part of my post until you have more experience.

        Sorry, didn't think it through...

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        Andrew Gould

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        • Profile picture of the author Brain iscariot
          Originally Posted by Andrew Gould View Post

          I agree. Will, please ignore the second part of my post until you have more experience.

          Sorry, didn't think it through...

          I do agree this good guy
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  • Profile picture of the author wcmylife
    Hi Willy,

    Throwing in one of Dan Kennedy's tips that I use on all my hypnotic sales pages. Once you are through with your draft and think its good - ask a child to read it - if they are having problems with the flow or understanding - SOMETHINGS WRONG.

    Obvious question is - I am selling to an adult - not to a child...so duh?

    Kennedy's answer is fabulous....I'll keep the suspense...but try it out..works for me all the time.
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