How I got my first Client

16 replies
Over the last six months on the Warrior Form, I have discovered a significant percentage of people come to this part of the forum because they have an interest in writing copy for others for pay.

But what's rather intimidating to them is getting that first Client.

So how did you get YOUR first Client?

What gave you the mindset or courage or confidence to approach a business owner?

For me, when I first started writing copy, I had my own business already and tried out all sorts of ideas.

When I ventured out beyond my own business, what I did was approach a small struggling business as a marketing consultant, I was looking to help them improve their sales. Then I used my copywriting skills to fulfill the project. I wrote a short Client reactivation letter that worked.

That set the stage for future work with the Client and led to other Clients.

But what about you? I'm curious as to how you got started. And I'm sure others would be as well.

- Rick Duris
#client #copywriter #copywriting #get copywriting clients
  • Profile picture of the author darnoc92
    The job of copywriting sort of fell into my lap. My friend created an online business that started with blogging. I put on the writers hat and blogged for about 8 months while he took care of the affiliate side of things and created a product for our list. After driving 10's of thousands of people to the site every month we decided it was time to try and sell the product and needed some copy. Naturally, because I was the main writer for the blog, I became the copywriter as well. From that point on the rest is history and we are happily selling several products online and continually expanding. It all kind of happened by chance.

    Thanks for the topic!
    {{ DiscussionBoard.errors[2491173].message }}
  • Profile picture of the author Jag82
    Originally Posted by RickDuris View Post


    But what about you? I'm curious as to how you got started. And I'm sure others would be as well.

    - Rick Duris
    Let me share mine.

    When I first started, I specifically looked out for
    poorly-done ads in the mainstream newspaper.

    Why newspaper? Because that means they
    are seriously thinking about getting more customers.

    They already have a need.

    And to advertise prominently in the mainstream
    newspaper...it shows that they have the ad budget
    (that means they can probably pay you decently
    if you can do a good job for them).


    Okay...so I came across an ad in the newspaper.
    I thought could be way better.

    I emailed them to ask their permission to give them feedback.

    Now it's important to ask for permission first.

    Because there are people who hate unsolicited feedback.

    And by asking for permission, you are showing them
    you are sincere, respectful, and seem less of a salesperson.

    Once they gave me the go-ahead, I listed down as
    many feedback as I can think of.

    I gave them upfront value. Useful advice they can use
    on their own without the need to hire me.

    So it turned out the director of the organization
    liked what he has heard and requested a meet up.

    And we talked. The meeting was all about them.

    I just listened. And then I offered my input on how
    to improve their marketing activities.

    And listened some more.

    Once we gotten a good rapport, I knew it will
    be easier to get them on as a client.

    They did became my client.

    One thing lead to another...and they asked me
    to do their copy. They like it. And asked me to do
    for other products they have.

    So there you go. That's how I got one of
    my first clients.

    Today, we are more like friends rather than
    a client-service provider relationship.


    Few things I want to recap here:

    - Only look for those that have a need/problem
    and sell yourself as a solution

    - Only select clients who have the capability
    to pay your work fee.

    - Only work for clients who have a good product
    and that you can be proud promoting for.

    - Show them respect and give them value first

    - Listen a lot more than you talk.

    - Give them what they want...and they will
    give you what you want.


    Best,
    Jag
    {{ DiscussionBoard.errors[2491360].message }}
    • Profile picture of the author Ross Bowring
      I had a friend who had similar interests to me. We both ran a blog on the same topic. I told her the pro copywriter status I was hoping to achieve. So she gave me a shot to write a sales letter for an info-product.

      And to add some real-life drama... I had taken two weeks off from copywriting study back in the day to take a break and decide if it was even for me. Thankfully, my friend called me during that time period about her letter, getting me back in the game.

      --- Ross
      {{ DiscussionBoard.errors[2491872].message }}
      • Profile picture of the author Rezbi
        Originally Posted by Ross Bowring View Post

        I had a friend who had similar interests to me. We both ran a blog on the same topic. I told her the pro copywriter status I was hoping to achieve. So she gave me a shot to write a sales letter for an info-product.

        And to add some real-life drama... I had taken two weeks off from copywriting study back in the day to take a break and decide if it was even for me. Thankfully, my friend called me during that time period about her letter, getting me back in the game.

        --- Ross
        What gave you doubts.

        I ask as I went through a period where I wondered if I'd ever be good enough to make a living at it.
        {{ DiscussionBoard.errors[2493055].message }}
        • Profile picture of the author Ross Bowring
          Originally Posted by Rezbi View Post

          What gave you doubts.

          I ask as I went through a period where I wondered if I'd ever be good enough to make a living at it.
          Well, where do I start? I'd never run a business before. I wasn't sure I had the writing chops for it. I had zero clue about what to say/what not to say/to clients on the phone... what to charge... what to guarantee...

          And at the time it felt like a long and winding road ahead before I could make a living doing it. And my wife (understandably, because she is long suffering) felt like it had been a long and winding road already, and she also really, really likes to shop.

          The solution to these charmless woes?

          Mentoring.

          So thanks, Vin :-)

          --- Ross
          {{ DiscussionBoard.errors[2493307].message }}
    • Profile picture of the author hermann foto
      thank you jag 82 for your answer
      {{ DiscussionBoard.errors[8998144].message }}
  • Profile picture of the author myeanne
    It took me a month to get our first client, well there's a lot of factors that you need to consider. Both parties need to agree on the following:

    1. price
    2. skills
    3. working schedule

    Good thing, they still trusting us and still continuing their project to our company.
    Signature
    Staff Leasing
    We Lease Offshore Employees

    Hire inexpensive labor from the Philippines!
    {{ DiscussionBoard.errors[2493275].message }}
    • Profile picture of the author MikeHumphreys
      I completely fell into the industry. I'm pressed for time as I type this so you can get more of the full story on my copywriting website.

      Cliffnotes version: One of my best friends who introduced me to my wife guilted me into rewriting his business's home page. I rewrote it and the response rate took off immediately. He immediately referred 4 other people to me who needed marketing help. I wasn't even sure what to call my business or how to describe what I could do for clients... but suddenly I had a new part-time business!

      I sat down... did some strategic and tactical planning... launched my copywriting business and within 2 months I had enough client work to do copywriting full-time. I've been a full-time copywriter ever since.

      That was four years ago this month and I've loved darn near every minute of it of being a professional copywriter.

      Mike
      {{ DiscussionBoard.errors[2493304].message }}
  • Profile picture of the author Rezbi
    Some people on here are going to be pretty surprised when they read this...

    I got my first paid job from our own Kevin Bidwell.

    He trained me, and a few others on here, for nothing and then gave me the job of writing the copy for a product.

    He didn't use it in the end, but he still gave me some payment for it. Considering the training he gave, I was just happy to get the chance to write for him.

    And, I got some pretty good feedback from other writers which, considering it was my first attempt, wasn't bad at all.

    I think I've come a long way since then, but I never forget the people who help me along the way.

    I've now booked myself for another of his courses which starts next week. An advanced traffic course.

    And, you know what?

    He's priced it crazy low, as usual.

    He's only taking on 25 people, so PM me if you want the link.
    {{ DiscussionBoard.errors[2493415].message }}
  • Profile picture of the author colinjoss
    Hey all,

    My first client was John Carlton. Yeah, THE John Carlton.

    I'm a member of John's mastermind group. He approached me and another copywriter to compete against each other in writing a sales letter for his seminar DVDs.

    I worked my ass off. In the end I beat the other copywriter and John's running with the letter.

    Scariest thing i've done in my life. But it paid off.

    Colin
    Signature

    "You're exactly the kind of professional any business owner would be lucky to have writing his copy."

    John Carlton, the most ripped off, respected, and referred-to copywriter alive.

    Colin Joss, Direct Response Copywriter

    {{ DiscussionBoard.errors[2494957].message }}
    • Profile picture of the author Rezbi
      Originally Posted by colinjoss View Post

      Hey all,

      My first client was John Carlton. Yeah, THE John Carlton.

      I'm a member of John's mastermind group. He approached me and another copywriter to compete against each other in writing a sales letter for his seminar DVDs.

      I worked my ass off. In the end I beat the other copywriter and John's running with the letter.

      Scariest thing i've done in my life. But it paid off.

      Colin
      Which one. Are you allowed to say?
      {{ DiscussionBoard.errors[2495121].message }}
      • Profile picture of the author colinjoss
        It's not gone live yet.

        Colin
        Signature

        "You're exactly the kind of professional any business owner would be lucky to have writing his copy."

        John Carlton, the most ripped off, respected, and referred-to copywriter alive.

        Colin Joss, Direct Response Copywriter

        {{ DiscussionBoard.errors[2495250].message }}
  • Profile picture of the author Andrew Gould
    I'm afraid I've not got an interesting story like some of the above:

    A guy posted his site here for a critique - it got ripped to pieces - he asked if anyone would rewrite it for $100.

    After a couple of days I thought why not. I couldn't have made it any worse and I'd been studying for months with zero income.

    I sent the guy a PM, explaining my credentials and how I thought I could help. He quickly replied, seemingly eager to work with me. The money appeared in my Paypal account when he said it would so I started work.

    My next client contacted me out of the blue with a 50/50 payment offer and I've been working with him on various things since.

    Next month I plan to spread my wings a bit more and start promoting myself.
    Signature

    Andrew Gould

    {{ DiscussionBoard.errors[2495045].message }}
  • Profile picture of the author Hans Klein
    Cool topic.

    Here's my "first client" story...

    I had written for myself and studied a lot of the books...

    Learning about direct-response was something that I was passionate about.

    So, at about age 17/18... I got an invite to the JV alert membership site when it first opened...

    At the same time... I had seen another new copywriter (probably the first one to do so) offer the "cheap salesletter" thing on the warrior forum... and his prices had risen quickly from using this technique.

    (What he did, if I am remember correctly, was to start out very cheap and then increase his prices each month or for each client... or something like that)

    So, I decided to put together an offer and send it out to the JV alert database with the same idea.

    The offer was for 3 folks only where I'll write you a salesletter for $97 plus commissions if it does well.

    The result?

    I got about 12 inquiries. I then ended up selecting the 3 most promising folks. Two of those ended-up working-out very well and became long-term clients. The third never ran my ad for whatever reason.

    Lesson learned: Find a targeted list... put together an irresistible offer... and generating clients when needed becomes much easier. Though, it's true... it does take work... and word-of-mouth is easier.
    Signature
    The Montello Group
    Copywriting | Publishing | Training
    Your Premier Conversion Collaborative
    {{ DiscussionBoard.errors[2495340].message }}
  • I Ask storeowners about their need for somebody to make write ups about their products, to be published on local newspapers; I offered to provide them with samples of my work if they requested.

    I also Contacted catalogues and product brochures. Looked at the contact numbers of catalogues and product brochures, and contacted them to inquire if they need more catalog copywriters. Once I wasable to talk with a representative from their company, I inquired about their need for copywriters, I offered to send some samples of my work. The rest was history
    Signature

    The Internet Is A Battle Field

    artofwarmarketing@gmail.com

    {{ DiscussionBoard.errors[2510518].message }}
    • Profile picture of the author jaclay20
      well, it was just for fun when we first started..my friend and I tried one and then it went on and on.....We then found out that we are doing business in here...
      {{ DiscussionBoard.errors[2510666].message }}

Trending Topics