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Do Your Headlines Hook Your Buyer's Memory?

by Todd R
5 replies
Everybody in sales talks about the minimum of 7 contacts before a buyer will really consider buying from you. It's one of those rules of thumb that float around on sales forums and among sales people.

There are impulse buyers too, but they are far fewer and far more skitish. You have to capture them firmly and convert quickly. Hey sometimes you just step in it.

The point is, if your headlines are written to hook your readers' attention and tie them to your offer and nothing more, you are missing the opportunity to sell to your readers' memory.

Yeah, you want to do both things: hook attention and lead to offer and also anchor your offer in the reader's memory.

That second part of the headline's job only happens when emotions enter the picture -- and I'm talking here about more than just the emotions of shock or surprise. So the headline has to somehow also lead to an emotionsl hook that your readers will remember days, weeks or even months later.
#buyer #headlines #hook #memory
  • Profile picture of the author Mac Deyak
    Thee headline and the offer is absolutely important to be memorable...
    However, I think the position and the character that you adopt is also very important, and must be memorable...
    You can be the guy who pitches stuff through email every single day, or the guy who only promotes his content without any strings attached... and yes and the end of the 'content funnel' the readers will get to the offer... but as Todd mentioned, 7 points of contact is much simpler to achieve, if you promote your content and let your reader naturally get to the offer (through end notes, resource boxes etc.)

    -Mac
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  • Profile picture of the author ewenmack
    Any examples and then broken down would be helpfull.

    All the best,
    Ewen


    Originally Posted by Todd R View Post

    Everybody in sales talks about the minimum of 7 contacts before a buyer will really consider buying from you. It's one of those rules of thumb that float around on sales forums and among sales people.

    There are impulse buyers too, but they are far fewer and far more skitish. You have to capture them firmly and convert quickly. Hey sometimes you just step in it.

    The point is, if your headlines are written to hook your readers' attention and tie them to your offer and nothing more, you are missing the opportunity to sell to your readers' memory.

    Yeah, you want to do both things: hook attention and lead to offer and also anchor your offer in the reader's memory.

    That second part of the headline's job only happens when emotions enter the picture -- and I'm talking here about more than just the emotions of shock or surprise. So the headline has to somehow also lead to an emotionsl hook that your readers will remember days, weeks or even months later.
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  • Profile picture of the author Todd R
    Ewen,

    Go over to my blog and check out the free reports... there are examples there.

    Todd
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    • Profile picture of the author ewenmack
      Sorry Todd, came away not finding specific examples of having a reader remember something.

      All the best,
      Ewen

      P.S. Creating a meme gets passed on, therefore does the same thing.

      I gave an example of that in a post yesterday.

      All the best,
      Ewen

      Originally Posted by Todd R View Post

      Ewen,

      Go over to my blog and check out the free reports... there are examples there.

      Todd
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  • Profile picture of the author Todd R
    Ewen
    If you actually looked at the material you got when you signed up for my list and then 5 minutes later unsubscribed, you'd have found strong emotional stoies that hook into memory. But you didn't look.. that's obvious because you posted the above response 6 minutes after you went to my web site.

    The two other posts I have on this copywriting forum are strong examples of using stoires to quickly hook the reader's memory. All the other positive comments on those threads are validatidation that what I say is accurate. Also those two threads are copies of the reports you downloaded when you joined my list. Guess you should have actually taken a look before you posted a comment that tried to steal a thread. Shame on you.

    Todd
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