Warriors for hire copywriters ?

The easy answer to this is hire one of the Montello Clan (Ross Bowring, Daniel Scott, Hans Klein, David Raybould, etc).

They won't be cheap, but they will be good.

It depends.

It depends on your budget. Copywriters range greatly in their fees.

It depends on the niche your product is aimed at. No one copywriter writes exceptional copy for every single niche. There's some niches that smart copywriters choose not to write for because it's either a topic that they have a hard time understanding or it's not a topic of interest.

It depends on the type of marketing you need written. Different marketing types and media types (i.e. direct mail, webpage, radio, TV, infomercial, etc.) require different skills. Not every copywriter does all media types or does them well.

It depends on when you need the copy finished by. The more popular and in demand the copywriter, the longer you will probably need to wait until they can start your project and deliver it.

Having said that... if you want to answer those questions about your projects, it's alot easier to give you specific recommendations on who to talk to.

Hope that helps,

Mike

Mike and Rick are both right.

It depends.

You need to think about your niche/budget.

You'll probably want a copywriter with previous success in your niche.

You definitely want someone who has proven results and plenty of references so you can check them out before you drop a serious chunk of cash on a copywriter.

Just remember when you're hiring a copywriter...

You want someone who does a LOT more than just "write" for you. Pay attention to the questions they ask. Good copywriters ask good questions upfront.

They'll want to know your primary traffic sources. They'll want to know who you think your customer is and dozens of other things related to the project.

Everyone who's replied above me, as well as the "Montello Clan" mentioned (I guess Vin himself ain't bad either) are all excellent candidates...

Meaning they aren't "up and coming"... They aren't "moonlighting" as copywriters while waiting tables in between gigs. They're not offering "sales pages" in addition to $5 article packs.

They're the real deal.

These are guys who are knee deep in direct response every day. They live, breathe and eat this business, and they're all responsible for making themselves and their clients a lot of money.

Read through this sub-forum.

Find people who's personalities you resonate with, and get in touch with them. If a good copywriter is interested in taking on your project, they'll let you know what you need to do from there.

Good luck!

-Scott

You have to remember, some of the guys you've mentioned have already build a reputation. In many cases the rep sales itself. Its a lot easier to throw up crappy copy and sell to hungry buyers if you already have them in your pocket.

I would expect that there are many marketers who do very well simply because they have spent years establishing trust before they send their clients to their sales page.

Isn't that what copy is for in the first place is to establish trust?

On the other hand, If you plan on selling to a market for the first time then, you will need rock hard copy from someone that does almost nothing more than write sales copy.

Having done over 2k split test myself, I can tell you that whatever copywriter you decide to go with needs to be very skilled at pushing your clients hot buttons.

This is a skill that only comes from having first hand experience in your market or doing a LOT of research on the market you are selling to. But if the copywriter is a "dedicated" copywriter they wont have any problem spending just as much time on the research (or more) as the copy itself.