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Creating sale copy for membership site

by eloshy
5 replies
Hello,

I have a question for some of the professional copywriters, do you structure the sales copy different if the client is selling a few different monthly subscriptions?

I offer 3 products now dealing for forex trading, 2 of my service are broken down pieces that make my more expensive service. I offer trade ideas and on going resources, trading tips etc.

I am having a hard time creating sales copy for all three. All 3 services fit a price point and depending the trader part time or full time I have something to offer them.

the normal way I have seen with most copy is way to sell a one off product, but since this is something they will continue to pay for and is new content everyday.

Looking for some ideas from the experts.
#copy #creating #membership #sale #site
  • Profile picture of the author Loren Woirhaye
    It's not uncommon to sell 2 or 3 levels of service in one sales letter.
    Where you're going to make things crazy is if you try to sell 2 or 3
    completely different products in one letter.

    Levels of service would be like: Basic, Pro, Platinum

    The price goes up and more stuff is included at the higher level. Most
    people will buy the one in the middle and some will buy the top because
    it's in their nature.

    If you are trying to explain the differences between two or three
    substantially different products in one letter, I think you're headed
    for trouble.

    The proven approach is one letter for each product.
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  • Profile picture of the author wcmylife
    Yes Loren is right....you want to focus on just one product. Often you can sway a customer from making a decision if you put in too many products...sometimes too much choice kills it.
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    Hypnotic Headlines - Higher Conversions

    e-Mail: hypnoticheadlines@gmail.com
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  • Profile picture of the author Daniel Scott
    OR... you could dedicate the basic letter to one option and offer others as upsells/downsells.

    You'd probably need to test it to see which approach works best but that's definitely something I'd strongly suggest giving a shot.

    -Dan
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author eloshy
    Thanks for the input, anyone know of any examples of a sales page offering more than one like loren was talking about?
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  • Profile picture of the author eloshy
    I thought I would get more interest from others on this subject.
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