How and when to write ANTI persuasive copy.

Some months back I posted a link to my PICTOGRIGM OF PERSUASION, and several comments went along the lines of:

"Seriously? That piece of sh*T hosted at a FREE website is the least persuasive thing I've ever seen."

OK. Don't use it, was my thinking reply. NOW, I'm offering a small mentoring program.

And ONE of you, a well known name wrote and said,

"Gordon, your signature link took me to the worst piece of copy I've ever seen, how do you expect to be taken seriously?"

AH. The ANTI COPY.

I've perfected it. It does what I need it to do.

See, as you'll read in practically every post I write, I place the emphasis on the TARGET. Who it is and what I want them to do.

What I say to them is determined by HOW and WHERE they come from. This has served me and my clients very well over the years. It also gives us both a good starting point to work from.

So, KNOWING my TARGET is job one. I use the Shi**Y Pictogrigm of Persuasion to determine all I can about them.

Truth is, I'm difficult to work with.

Some say impossible. I expect "too much". I'm tough (but loving).

So I only work with people who can handle the heat or they don't get invited into my kitchen.

Which brings me to the Anti Copy I write for this.

It saves time. And TIME is my most important and closely guarded "commodity".

IF I have to persuade and influence someone to "work with me", I DON'T want to work with them. See? Maybe not.

In my anti copy, I always put the price up front. Always. Gets some to leave right away.

I tell them what they get for the money. NO hype, hyperbole or hysteria of a buy it now or you lose forever. Again, I'm sorting people out.

The reason I'm posting is this: I DO have respect for some of you, the teachers and the mentors. I appreciate what you do.

But from reading these forums for the last 15 years, I see so many people getting stuck with "rotten apples" and by using an ANTI COPY approach, I've found (and your experience will vary) I can sift out the people by the copy I write.

I've had the good fortune to learn and study from some great marketers who have used a variation of this QUALIFYING process to get better customers. In this virtual world of serial refunders (a frequent topic on main forum), writing AntiCopy is one way to eliminate about 99% of customer headaches.

Write for your TARGET. KNOW what they want.

And you can call them Buckwheat and Alfalfa all day long, and they'll love you for it.

NOT everyone needs persuasion used on them...just a resonant chord.

gjabiz