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The Amazing Copywriting Secrets Of Thomas Connerty

by Bill Jeffels
2 replies
Thomas Connerty has worked for both Nautilus Group, makers of Bowflex and Nutrisystem. Nutrisystem went from a making $20 million dollars a year in 2003 to making more than $750 million dollars in 2007.

Thomas believes in the age old AIDA: Attention, Interest, Desire, Action. And that your prospect is always thinking " What's In It For Me? "

Here's an article by Thomas:

10 Easy Ways To Build A Direct Response Business

Here's a weight-loss ad by Nutrisystem:

" Tori Spelling Lost 36lbs With Nutrisystem "


Thomas has been in Direct Response Marketing for 27 years and started as a telemarketer. Over the years Thomas has been involved in Direct Mail, Telemarketing, Direct Responsive Television and The Home Shopping Channel.


Best,

Bill Jeffels


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#amazing #connerty #copywriting #secrets #thomas
  • Profile picture of the author Scott Murdaugh
    Hey Bill,

    Nice story. I checked out the article and the ad.

    Off topic but pretty funny how Lawrence has Adsense set up on the post with the Nutrisystem ad.

    I'm guessing he accidentally started picking up some organic diet traffic from that post.

    Working for Bowflex and NutriSystem would be a pretty sweet gig. Especially if you helped grow them from $20 million to $750 million over a few short years.

    -Scott
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    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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  • Profile picture of the author Bill Jeffels
    Hi Scott,

    I thought it was pretty cool article. The part that really stuck in my mind was when he mentioned AIDA.

    It reminded of a interview Michel Fortin did with Gary Halbert years ago, you probably heard it. They had people e-mail questions for Gary for the interview.

    One of the questions was does AIDA still work after all these years. Gary just started to laugh and gave a classic Gary Halbert answer. That yes, AIDA still works and elaborated a little more like the legend and character that Gary Halbert was.

    Take care,

    Bill


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