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Can I Get >1% Conversion Rate With NO Preselling?

by Snow_Predator
12 replies
Hey folks, just a quick question.

I keep hearing that a 1% conversion rate is really good and I get the impression that that's the best anyone can ever hope to achieve given that there's no preselling.

Just wanted to ask what kind of conversion rates can I get with NO pre-selling, when the prospect lands on the salespage and has to buy there and then.

I have my own product, and my plan is to get that 1% conversion rate on my sales page, and THEN start to get in affiliates and do email marketing and send my list to my salespage.

But 1% just seems such a small number, and it's discouraging to think that a master salespage can only ever hope to get a 1% conversion rate, give or take half a percent perhaps.

What's possible guys, within the boundaries of reality. Probability would dictate a 100% conversion rate IS possible, but that's not what I'm talking about here.
#&gt1% #>1% #conversion #preselling #rate
  • Profile picture of the author Paul Hancox
    A lot depends on the market. I know markets where 0.5% is standard, and others where 2 or 3% can be achieved (without preselling).

    But there are lots of things you can do to up your conversion rate:

    (1) Start preselling! Why are you focused on converting without preselling? That's like asking how you can get the best golf swing with a stick.

    (2) Improve your copy. Have you considered hiring a good copywriter? You may be surprised how a professional copywriter can see things you may not have considered.

    (3) Is there a market? I know people who create products, only to discover there wasn't much of a demand for that kind of product. Are you sure there's a demand for your product... a NEED? Eskimos don't need snow, so it's pretty hard to sell snow to them.

    (4) Does your product stand out? Of course your product is the best thing since sliced bread, right? But does it REALLY stand out in the marketplace? Or is it just another "me too" product. What, specifically, makes it stands out? If I were to line up your product with 9 of its competitors, why would I pick yours? if you don't know... you may need to work on developing at least one unique selling proposition (USPs) and distinctive aspect(s) which make your product stand out.

    In short, if you want the best conversion rate, you need...

    GOOD MARKET DEMAND + GOOD PRESELLING + GOOD TRAFFIC + GOOD SALES LETTER + GOOD PRODUCT.

    Any weakness in ANY of those will potentially lower your conversion rate. The sales letter is just ONE part of this process, although an important one.
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  • Profile picture of the author green tuesday
    1% sounds too high. I "run the numbers" using 0.2%!
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  • Profile picture of the author Rob Howard
    I want to quickly add that the source of traffic makes a huge difference.

    Adwords may get you 1%, but article marketing may get you 2%.

    A JV promotion may get you 10%. Where as a facebook ad may get you .5%

    It all depends on where the traffic is coming from and how targeted it is as well.

    Rob
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    • Profile picture of the author VyctorB_10
      ... Imho, in a perfect world where you can get 100% conversion rate, would be fantastic! But if we were to get 100% conversion rate, we'd be richer than Bill Gates... i don't think there will be any in life, even the cartel & manopoly's have traffic that refuse to buy for any strange reason as they don't want.

      lol.. and even bill gates, has Apple as competition.. the oil cartels have other oil sources as competition too.. etc. etc...


      I wish if only I had that 100% conversion rate too...




      V~
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    • Profile picture of the author TheWealthSquad
      Originally Posted by ccmusicman View Post

      I want to quickly add that the source of traffic makes a huge difference.

      Adwords may get you 1%, but article marketing may get you 2%.

      A JV promotion may get you 10%. Where as a facebook ad may get you .5%

      It all depends on where the traffic is coming from and how targeted it is as well.

      Rob
      All of those are stages of preselling.

      Adwords has a tagline and offer in it. Short sweet focused preselling. Plus if keyword research is done correctly you are already in their mental conversation when they click your ad.

      Article marketing - You have 300+ words to do preselling. Call it trust building, identifying with your reader, entering the conversation

      JV Promotion - Preselling is based on the trust that person's list has for their suggestions along with any copy you put in the email. The stronger the trust the JV partner has with his list, the stronger the conversion.

      Facebook ads - Same as adwords though sometimes not as targeted. Presellling can come from friends who like it, etc.

      In fact the only time you have no preselling is when someone hits I feel lucky in Google's search engine.

      So focus on your conversion as part of the process.

      Realize the range that different traffic can have and start sending traffic through it.

      Also realize that price impacts conversion but the key number to keep in mind is lifetime value of the client. If you have other items to upsell/cross sell them then a lower priced higher conversion is going to give you much more profit than a higher priced lower converting product.

      So yes greater than 1% is possible but so is much much less

      What is your conversion today?
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    • Profile picture of the author xerlynne
      Originally Posted by ccmusicman View Post

      I want to quickly add that the source of traffic makes a huge difference.

      Adwords may get you 1%, but article marketing may get you 2%.

      A JV promotion may get you 10%. Where as a facebook ad may get you .5%

      It all depends on where the traffic is coming from and how targeted it is as well.

      Rob
      Agree with this.
      Ran a direct linking campaign using adwords & the conversion rate is about 1% solid, can't think of any other way to increase the conversion other than pre-selling.
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  • Profile picture of the author natorob
    I would also test everything right from the start. Maybe use Website Optimizer and split test headlines right from the get go...

    I have been amazed at the conversion differences by testing something as simple as a headline or photo....
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  • Profile picture of the author Snow_Predator
    thanks for all of your replies, I totally understand that the salespage is just one component of the sale. I know that there is a market for my product, and there's little competition.

    The first stage of course is market research, I'm happy with that stage. I'm also happy with my competition research and product creation. I think traffic and the creation of a salespage come together. I get up to 200 daily hits through google organic search for my keyword. But my salespage completely sucks, and frankly I'm ashamed to recruit affiliates at this time, or even to increase traffic.

    TheWealthSquad to answer your question, I probably get one sale per 1,000 visitors, that's a measly 0.1% conversion. So I feel I need to work on my salespage now before I consider doing anything else.
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    • Profile picture of the author natorob
      With 200 visits per day, you should have more than enough traffic to begin testing. This may be obvious, but start with your headline first; two completely different ones and see which converts the best.

      Then I would test the guarantee next, and then work on down to other parts of the sales page.

      If your sales page is that bad, think about finding a sales page that would convert you; and then model your sales page after that one.

      But with the amount of traffic you are getting already, you should be able to start testing various parts of your sales page right away....
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    • Profile picture of the author jtunkelo
      Originally Posted by Snow_Predator View Post

      thanks for all of your replies, I totally understand that the salespage is just one component of the sale. I know that there is a market for my product, and there's little competition.

      The first stage of course is market research, I'm happy with that stage. I'm also happy with my competition research and product creation. I think traffic and the creation of a salespage come together. I get up to 200 daily hits through google organic search for my keyword. But my salespage completely sucks, and frankly I'm ashamed to recruit affiliates at this time, or even to increase traffic.

      TheWealthSquad to answer your question, I probably get one sale per 1,000 visitors, that's a measly 0.1% conversion. So I feel I need to work on my salespage now before I consider doing anything else.
      Just wondering... without knowing much about the site or the market.. "there is a market" and "there's little competition" sounds like a contradictory statement. You may be getting hits, ie. there's interest, but it doesn't mean there's demand. It could be that it's your copy that needs work, or there's just no demand (hence the absence of competition). One distinct possibility.
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      • Profile picture of the author Stephen Bray
        Originally Posted by jtunkelo View Post

        Just wondering... without knowing much about the site or the market.. "there is a market" and "there's little competition" sounds like a contradictory statement.
        The market, and the offer are
        very important.

        If someone is looking for a
        solution to their problem and
        you can prove you can
        solve it then 1% conversion
        should be possible for a
        relatively inexpensive
        product.

        You will have to work much
        harder to get me to shell out
        $500 dollars though.

        But if you really believe in
        what you're selling why
        wouldn't you pre-sell it?

        Have you thought of what
        materials those affiliates
        will be using?

        How will you train them to
        pre-sell if you haven't
        already run some pre-
        sales testing yourself?

        Stephen
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  • Profile picture of the author jaspast666
    yea this is certainly about the market and the offer. obviously you will have a higher conversion rate if you are just asking for email. but also this is why CPA marketing is so big is because with free trial offers we get the same amount of money as marketers but a much higher conversion rate because of the added perks of it being a free trial.
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