Anyone Have A Clayton Makepeace Swipe?

14 years ago

Hi Angel,

I've got a whole drawer-full of 'em ... financial, health, and info-marketing. What type of promotion are you looking for?

Len

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Len Bailey
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ARSuarez 14 years ago

Len,

Really, any and all. Just realized today I have NO Makepeace swipes in my file and would really love to add some.

If you can share a few, that would be fantastic. Or just point me in the right direction.

All the best,

Angel
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- Stephen Dean 14 years ago
  
  He sells several products on his website - I don't know if he wrote them or a cub did. Plus they've started a swipe of the week section...
  
  Swipe Files | The Total Package
  
  Cheers,
  Stephen Dean
  
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AFI

14 years ago

Can anyone explain this thread to me? I don't know what a swipe is.

Thanks

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Len Bailey

14 years ago

Angel - I'm scanning one of those swipes for you now.

Stephen - Depends on the product... I believe some were written by Clayton ... but I know some were done by other copywriters (including me). I'll take a look and get back to you.

The "Swipe of the Week" series is mostly from other copywriters. I know I covered a 3-way headline/cover test by Bob Bly & Clayton, but that may be the only ones featuring Clayton's copy. I've been too busy to keep up with them of late...

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Len Bailey

14 years ago

Sure thing, Jennifer. A "swipe" is simply a piece written by another copywriter that you keep (in a "swipe file") and refer to for ideas in your own copy.

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ARSuarez

14 years ago

@ Stephen - I've been through the website a few times. Thing is, not sure what Clayton wrote, and what one of his hires writers or cubs wrote.

The trouble distinguishing is, the copy is all really quite good.

@ Len - I really appreciate it. And I'm looking forward to it.

Thanks

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Len Bailey

14 years ago

OK, here are TWO Clayton Makepeace swipes for you...

1. Coq10 Conspiracy! http://www.warriorforum.com/blogs/le...ollection.html

2. The Great Dollar Panic of 2007-2008 http://images.moneyandmarkets.com/696/75820.html

Enjoy!

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ARSuarez 14 years ago

Fantastic! Thanks Len. I'll be printing these out.

All the best,

Angel
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wvcopywriter

14 years ago

I believe I have some of Claytons swipes. I have so many different swipes. Never can have enough of them. Great tools. I would have to check, I try and keep them in there own seperate folders.

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ARSuarez 13 years ago

Len,

I wonder if Clayton wrote the Chlorella ad.

Swipe Files | The Total Package

Fourth row, on the right.

Good stuff, and I noticed a lot of similarities to the CoQ10 ad you kindly provided.

Could've just been a cub that swiped his CoQ10 promo, but never know.

Any thoughts?

All the best,

Angel
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Len Bailey

13 years ago

Originally Posted by wvcopywriter

I believe I have some of Claytons swipes. I have so many different swipes. Never can have enough of them. Great tools. I would have to check, I try and keep them in there own seperate folders.

Yeah, I've got a ton of 'em too. I'll try to scan one or two a month and share them with folks. Unfortunately, the tabloids are too big for my scanner... lol

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ARSuarez 13 years ago

Originally Posted by Len Bailey

Yeah, I've got a ton of 'em too. I'll try to scan one or two a month and share them with folks. Unfortunately, the tabloids are too big for my scanner... lol

Len,

Man, that would be greatly appreciated by everyone.

Pretty damn sure of it.

Best,

Angel

PS. Get a bigger scanner.
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colmodwyer

13 years ago

Get on the list here...

--> Free Financial Investment Publication | Money and Markets

Clayton and his team handle all their marketing and copy needs (correct me if I'm wrong Len)

Also, here's some non-Clayton sexy time...

--> FREE Swipe File | The Total Package

Clayton's "The $0.23 Life Saver Your Doctor Will Never Tell You About" package is online somewhere, I think. Pretty sure it was uploaded one Christmas or New Year. Worth trying to hunt that down.

FINALLY...

Steal These Secrets | The Total Package

Boom!

Steal These Secrets: Volume 2 | The Total Package

And boom!

Colm

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MikeHumphreys 13 years ago

Originally Posted by colmodwyer

FINALLY...

Steal These Secrets | The Total Package

Boom!

Steal These Secrets: Volume 2 | The Total Package

And boom!

Colm

Another vote for Clayton's Steal These Secrets paid products. Both are really good although I liked Volume 1 a bit more because 3 of the dozen controls have a separate write-up breaking them down in detail on how & why they were written the way they were.
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- ARSuarez 13 years ago
  
  @ Colm - Signed up on the Money And Markets site. Both you and Len advised me of it. Does Clayton write all their emails and promotions? Just curious. Either way, going to scour the site.
  
  I'll look into the the $0.23 promo. Maybe I can dig it up online.
  
  Appreciated!
  
  @ Mike - Thanks for the advice. After both you and Colm recommended the product, think I'll go ahead and pick it up.
  
  I'll start with 1 and go from there.
  
  Thanks guys.
  
  Thanks
  
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Len Bailey

13 years ago

Originally Posted by colmodwyer

Get on the list here...
Clayton's "The $0.23 Life Saver Your Doctor Will Never Tell You About" package is online somewhere, I think. Pretty sure it was uploaded one Christmas or New Year. Worth trying to hunt that down.

I know I've got at least two hardcopies of that one ... maybe even in different formats (tabloid, bookalog, etc.)... I'll see what I can do.

Still, I highly recommend both of Clayton's Steal These Secrets products. I don't usually buy my swipes ... but if I didn't already them, I'd plunk down the dollars in a second.

Thanks

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Len Bailey
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Len Bailey

13 years ago

@ Angel - No, Clayton didn't write the Chlorella piece. That one's by Carline Anglade Cole (who studied under him). Here's the link to an article about the pice by Larry Owen, who handled the design: Designing a direct-mail winner | The Total Package

As for the Money & Markets copy ... Clayton does the copywriting for their major "product-of-the-month" promotions to their house file. And he's also handled direct mail packages for them in the past.

I wrote a bunch of Weiss promotions back when I worked for Clayton. And so did a few of Clayton's other copywriters ... but not sure what the current situation is. I know they do have 2-4 of their own in-house copywriters.

Almost forgot: Money & Markets has a sister-publication you'll want to sign up for too: http://www.uncommonwisdomdaily.com

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Len Bailey
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Quatrel

13 years ago

Angel,
Why not sign up on the mailing lists of Claytons clients ? He is quite open who he writes for and then you can get the new stuff directly.

Thanks

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Anyone Have A Clayton Makepeace Swipe?

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