Squeeze Page or Sales Letter... (or a combination?)
Question:
I recently added sales copy (company replicated with a few personalized points) to the supplied capture page of PWS and I'm wondering if it was a good idea...
The reason is... I like the ad copy of the sales page, but I also like the dramatic video :confused: So I wanted the best of both, hoping to increase conversions.
So I added the video to the sales letter, and the sales copy to the squeeze page.
Should I have left it alone (video with no copy, just an opt-in?) Or perhaps some shorter copy?
Or maybe just a sales page?
I would really appreciate your views before I pay to have anything advertised so that I don't waste any money for something that will actually convert less than before...
Here are the two pages:
video capture: www.WealthSystemsPro.com
Edited: took sales page down...
Thanks for the input!
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