Want To Write Persuasive Sales Copy?

14 replies
I recently came across one the best books I've read about how to sell with words using psychology. My wife purchased it at Barnes & Noble I believe.

It breaks everything down into easy to understand and digestable chunks of information.

It includes LOTS of market research and it even includes a very, very helpful checklist at the end of the paperback book to refer to as your proofreading your sales copy.

The checklist asks you questions, did you do this and this and this and that, then tells you where to find (in the book itself) what it suggest you not to leave out of your sales copy.

The book is titled:

Cashvertising
100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone.
by Drew Eric Whitman

Just thought that this might save some people, some time and money and speed up your learning process....
#copy #pursuasive #sales #write
  • Profile picture of the author Kevin Williams
    No affiliate link to Amazon so I can go buy it? Kidding, but I'll have to add this to my list of sales books for when I start copywriting again. Thanks much.
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    • Profile picture of the author Steve Wells
      Originally Posted by Kevin Williams View Post

      No affiliate link to Amazon so I can go buy it? Kidding, but I'll have to add this to my list of sales books for when I start copywriting again. Thanks much.
      Naaay, no affilliate link, especially for a book that costs like, $14.99
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      • Profile picture of the author Steve Wells
        Oops, almost forgot this is another great book.

        The Copywriters Handbook
        A Step-By-Step Guide To Writing Copy That Sells
        by Robert W. Bly
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  • Profile picture of the author BrianMcLeod
    Looks like this got dumped into the CW forum from the Main section...

    That's too bad because the folks who need to read Ca$hvertising most are over in the main forum.

    Since it's here now, probably makes sense to link up to the MONSTER copywriting book thread that's in the Sticky at the top of this section:

    http://www.warriorforum.com/copywrit...ooks-ever.html

    Best,

    Brian
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    • Profile picture of the author Steve Wells
      Originally Posted by BrianMcLeod View Post

      Looks like this got dumped into the CW forum from the Main section...

      That's too bad because the folks who need to read Ca most are over in the main forum.

      Since it's here now, probably makes sense to link up to the MONSTER copywriting book thread that's in the Sticky at the top of this section:

      http://www.warriorforum.com/copywrit...ooks-ever.html

      Best,

      Brian
      Maybe? Maybe not? Either way, I had nothing to do with the move....

      If you've read the book, then you know its a great book. Just because this is the copywriting forum, does not mean that the people who come and view this section are experienced copywriters, and can't benefit from the book, right?

      I think that's why it was moved here....

      Also, I've seen lots of copywriting books, and this one has lots of practical info, organized into very easy to understand and applicable steps.

      I do also think that those who should read it, are browsing the main forum more than here.
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  • Profile picture of the author tus5791
    Thanks. I will get that book.
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  • Profile picture of the author AFI
    I just bought it based on your recommendation. I had just posted a thread in the offline marketing forum about good books for sales text and copywriting. Thanks!
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    • Profile picture of the author Steve Wells
      Originally Posted by AFI View Post

      I just bought it based on your recommendation. I had just posted a thread in the offline marketing forum about good books for sales text and copywriting. Thanks!
      Your welcome..........
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  • Profile picture of the author Nathan Alexander
    I take for granted that everybody "knows" what books to get, especially when it comes to this one.

    So I'm always surprised when I see them mentioned. This book is great. I picked it up a few months back...it's just a great resource.

    If you are reading this but don't have it, think about getting it. Even if you "know it all" it doesn't hurt to refresh what we already know, right?
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  • Profile picture of the author natorob
    Great tip; never heard of this book, and I've looked at a lot.

    Time to punch into Amazon and break out the debit card.

    Again, thanks!
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    • Profile picture of the author Steve Wells
      Originally Posted by natorob View Post

      Great tip; never heard of this book, and I've looked at a lot.

      Time to punch into Amazon and break out the debit card.

      Again, thanks!
      Yep, its a great book, I also found another one my wife bought that is a little more wordy, but seems to be pretty good also.

      It's called "The Copywriters Handbook" by Robert Bly
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      • Profile picture of the author ARSuarez
        Originally Posted by Steve Wells View Post

        Yep, its a great book, I also found another one my wife bought that is a little more wordy, but seems to be pretty good also.

        It's called "The Copywriters Handbook" by Robert Bly
        Bly is a very sharp marketer and copywriter. You're well-served by reading that book a few times with a highlighter in hand.

        Best,

        Angel
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  • Profile picture of the author Carl-Reed
    Ca$hvertising is one amazing book, a definite must read for all affiliates.
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