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How To Get Clients When Starting Out...Dan Kennedy Style

by ewenmack
14 replies
Way back in 74 and 75 when Dan Kennedy was getting started
in the copywriting consulting biz, he used a very effective
client getting method.

Admittadly, because of his reputation and bigger opportunities,
he doesn't use this method now.

If you would like to have his exact 48 word script he used,
then you will find it on page 142 of his book found here...

...Amazon.com: No B.S. Sales Success: The Ultimate...Amazon.com: No B.S. Sales Success: The Ultimate...
All the best,
Ewen
#clients #kennedy #outdan #starting #style
  • Profile picture of the author Oxbloom
    Some other big names share their stories.

    http://www.copywriting1.com/FirstPay...tingClient.pdf
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  • Profile picture of the author Nathan Alexander
    I love that book. Actually all his books are great. And there is so much to be learned too.

    On the surface level, that book really rewired me on selling and marketing. On a deeper level it astounded me on how well it was put together to funnel everyone into "planet Dan". Some great lessons.

    Take note of what he both says and does. Thanks for the reminder (have to read it again.)
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    • Profile picture of the author ewenmack
      Lost count how many times I've read my "dog eared" copy.

      It's interesting and instructive to see the number of people
      coming on this forum wanting to know the best book, course,
      training on copywriting.

      Yet it's rare to see anybody ask for the best books on sales.

      If you are in the coywriting business, you are in the business
      of selling YOUR copywriting.

      Apllies to all business.

      For some this will be a reminder.

      For others it will be a aha moment.

      For others it will be that they aren't ready for the message.

      All the best,
      Ewen

      Originally Posted by Nathan Alexander View Post

      I love that book. Actually all his books are great. And there is so much to be learned too.

      On the surface level, that book really rewired me on selling and marketing. On a deeper level it astounded me on how well it was put together to funnel everyone into "planet Dan". Some great lessons.

      Take note of what he both says and does. Thanks for the reminder (have to read it again.)
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      • Profile picture of the author eireenbailey
        If your business is online, then you would need to have an effective leads generation strategy to make sure you have the conversion rate that you are aiming for. One of the best things you can utilize to help you out with this would be to have an effective lead generation software in place.
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  • Profile picture of the author robbertpenny
    Ok, I'll gonna try this style, hope it'll gonna works.
    Signature
    web business - profitable home based businesses - internet marketing
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    • Profile picture of the author Irish Intuition
      Originally Posted by robbertpenny View Post

      Ok, I'll gonna try this style, hope it'll gonna works.
      Perhaps someone else should write it...

      just sayin

      I love DK and this book is pretty good. If people are able to connect
      the dots, his books are VERY good.
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      • Profile picture of the author sethczerepak
        Everything Kennedy does it solid gold. I suspect he was genetically engineered in a secret government laboratory.
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        • Profile picture of the author ewenmack
          Originally Posted by sethczerepak View Post

          I suspect he was genetically engineered in a secret government laboratory.
          Actually I doubt it very much since he bites the hand that engineered him.

          All the best,
          Ewen
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          • Profile picture of the author ARSuarez
            Originally Posted by ewenmack View Post

            Actually I doubt it very much since he bites the hand that engineered him.

            All the best,
            Ewen
            John Caples' secret love child, then?

            Best,

            Angel
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            • Profile picture of the author ewenmack
              LOL

              Did he have a mou and wear glasses?

              Ewen

              Originally Posted by ARSuarez View Post

              John Caples' secret love child, then?

              Best,

              Angel
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          • Profile picture of the author sethczerepak
            Originally Posted by ewenmack View Post

            Actually I doubt it very much since he bites the hand that engineered him.

            All the best,
            Ewen
            Ah, but so did Jason Bourne. It's the typical tormented superhuman who rebelled against his master and took his own path in life. Epic man, Epic.
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            • Profile picture of the author ARSuarez
              Originally Posted by sethczerepak View Post

              Ah, but so did Jason Bourne. It's the typical tormented superhuman who rebelled against his master and took his own path in life. Epic man, Epic.
              ...And instead of guns, knives, and explosives, Dan used a typewriter, pencils, and then a computer.

              I'm going to document this in my book, "The NO BS Kennedy Supremacy"

              I'll let you know when it's on the shelf.

              Best,

              Angel
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              • Profile picture of the author sethczerepak
                Originally Posted by ARSuarez View Post

                ...And instead of guns, knives, and explosives, Dan used a typewriter, pencils, and then a computer.

                I'm going to document this in my book, "The NO BS Kennedy Supremacy"

                I'll let you know when it's on the shelf.

                Best,

                Angel
                Nice, just remember where you got the inspiration. In the spirit of Dan Kennedy, my cut is 30k up front plus 50% royalties.
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                • Profile picture of the author PatrickBrianONeill
                  Freshening up an old thread.

                  Page 142 of "No B.S. Sales Success" by Dan Kennedy does indeed provide the exact 48 word script used to close high-end clients in 1974 and 1975.

                  A little innovation and imagination can tweak that script for any market, and any situation.

                  But the book is jam-packed with 245 pages of amazing information, with any single page able to positively and dramatically increase the effectiveness and profitability of your business, whether you are a beginner or veteran.

                  I also recently purchased "The Ultimate Sales Letter" by Dan Kennedy, the 3rd edition. Both of these books can be found on Amazon for a couple of dollars, plus $3.99 shipping.

                  Highly recommended for marketers and small business owners.

                  Patrick
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                  PatrickBrianONeill.com
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