Prospect Email Marketing Advice

I suggest getting out there and meeting people face to face. Target groups of people who are likely to need your services such as healthcare professionals like chiropractors, dentists, Dr's etc.

Also, have you tried direct mail campaigns? Im doing one now and just in process of getting everything together. At the barest minimum, you should use postcard marketing with an incentivized message on it (for example, you could offer a free report they can download from your website that solves one of their problems etc) and offer a free marketing consultation.

Ive also ordered a huge bag of seeds from ebay and tiny envelopes to go with it. Put some seeds in the envelope and put a decorative sticker on the front saying: Let us grow your business.

Mail this out with your postcard.

Finally, I really suggest you get yourself to local business events in your city - chamber of commerce always has them, but there are others too. Be inventive and professional at all times. More often than not, a warm smile and some freebies usually does the trick.

best of luck!

You're on the right track however...

I don't think your approach is going to grab much interest. What you need to do is to up your game. Try and be a little more creative, use your imagination, be outrageous!

When a piece of direct mail comes through the letter box, one of three things will happen.

Your direct mail will either go in the...

A/ Pile

The B/ Pile

Or, the C/ Pile

The C/ Pile is junk, discarded instantly and put out for recycling, for that's as much good as it's going to do anyone.

The B/ Pile looks slightly more interesting, maybe I'll have a look at this later. Incidentally yours will end up in one of these two.

And then there is the A/ Pile. This direct mail needs to be opened immediately. It's grabbing my interest, what's inside, this looks really different. I must open it now.

But how do you get your direct mail into the A/ Pile? The pile that commands attention and tells you to open it up instantly, without delay?

This is obviously what you want your potential prospects to do. The last thing you want, is for them to put it in the B/ or worse C/ Pile.

First, I very strongly suggest to you that you buy yourself a copy of the book by Dan Kennedy's business partner Bill Glazer - Outrageous Advertising that's Outrageously Successful

Now, back to the drawing board for you...

Write down on a sheet of paper, 10 outrageous direct mail advertising ideas that veritably command your target audience to open up your mail immediately, without delay.

I'm afraid a few seeds with the tagline; Let Us Grow Your Business... just isn't going to cut it. Guaranteed... this will not get you high conversions if it is opened and read at all.

Don't be gimmicky.

Don't follow the herd.

Don't imagine for a second this is the best idea you can come up with.

Think outside of the box. Look at other industries around you, the world is brimming with marketing ideas everywhere you look.

See what looks like it might work well for your particular campaign and swipe the idea into your own niche... it's called swipe and deploy.

I'm not suggesting you steal ideas and apply them within the same niche, this wouldn't be right. Take your ideas from another industry and adapt the idea to your own marketing needs.

Now you have a direct mail advertising campaign you can be proud of and don't forget OUTRAGEOUS gets seen and opened every time over dead beat boring ideas.

Good luck, let me know how you get on.

Nobody reads huge chunks of text.

Try splitting up your paragraphs into smaller segments, use white space to increase reader pleasure. Information will be a lot easier to digest if you learn how to split up your paragraphs.

No more than 3-5 sentences per paragraph. Use a mixture of shorter and longer sentences to command attention.