video sales letter - call to action first or bonuses?
I'm making my first ever video sales letter and I've been following some training on this, everything's been going fine so far but at the end of the video, the marketer instructed for me to do the call to action and THEN the bonuses, I've been following everything to the T, but I have a nagging thought in my head that this can't be right, I feel that bonuses should come first and then the call to action, but I'm no copy expert, so I guess I'm not really in the position to criticise - so I was interested to hear the opinion of you guys
Which comes first, bonus or call to action?
Thanks
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