Pornographic hamburgers?
Hi
I saw a story about Carl Jr.'s (a fast food place) the other day, which said they targeted men 18-34 in their advertising. They have research that says that they are most likely to buy fast food. I guess that is because they eat a lot and don't like to cook!
Anyway, in order to do this, their advertising is quite edgy, almost to the point of being soft porn.
I thought it was an interesting example of "knowing your prospect", though McDonald's might have an issue with their choice of prospect.
Here is an example:
Definitely an interesting (strange) way to sell hamburgers.
Virginia
I saw a story about Carl Jr.'s (a fast food place) the other day, which said they targeted men 18-34 in their advertising. They have research that says that they are most likely to buy fast food. I guess that is because they eat a lot and don't like to cook!
Anyway, in order to do this, their advertising is quite edgy, almost to the point of being soft porn.
I thought it was an interesting example of "knowing your prospect", though McDonald's might have an issue with their choice of prospect.
Here is an example:
Definitely an interesting (strange) way to sell hamburgers.
Virginia
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