Homeless asking for money?
I was obviously a prospective target, just like a visitor coming to your sales page, opt-in, etc, and his opening line, kinda like your sales header, was, "Hey big guy, could you spare a few quarters."
"Hey Big Guy," Now yes I am 5' 11" and about 265 but from hearing him ask the same question was interesting. To most all the men, it was "Hey big guy" and to the women it was "Excuse me mam, but..."
This got me thinking about sales headlines!
Exactly what impression is our sales headlines attracting? Are we repeating, or using the same copy all the time? Is our headline copy targeted to a certain gender? To the prospect, does it sound like something they've been seeing at almost every sales page they visit?
Interesting questions and I think giving a little more thought to our sales page headlines might be a good idea. And not come off like a homeless guy asking for some spare change too might be good.
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