Critique Needed for New Squeeze Page

9 replies
Hey Warriors,

Got a new squeeze page: PLRNicheClub - The Web's Best Private Label Rights Products Membership Club

Right now it is converting at around 30%, but it's
a small sample size (under 1200 visitors) and a
portion may not be targeted traffic.

Regardless, really wanna bring up conversions to
50% +.

Any ideas to improve this squeeze page? Do you
think that a video squeeze page can go good for
a free report opt in?

I think I need to increase elements of authority,
other general comments are welcomed as well.

Cheers for the New Year

Truly,
Craig Michaels
#critique #needed #page #squeeze
  • Profile picture of the author davemiz
    split test
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  • Profile picture of the author aaron_nimocks
    50% is a bunch.

    There's 2 ways to do it. Split test to optimize your design or get more targeted traffic to the landing page.
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    My free PSD logs can be downloaded at PSD Bum. Enjoy!

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  • Profile picture of the author Oxbloom
    I think you're kind of missing the point of the "18 y.o. does so-and-so..." headline.

    That tactic is used to reframe a seemingly awesome and unattainable result in a way that the average schmuck can relate to. To make him say, "Oh! If that guy can do it, maybe I can too!"

    Your HL...

    "18 Year-Old High School Graduate Reveals 5 Brand-Spankin' New Ways To Instantly Profit From Your PLR!"

    ...doesn't reframe anything.

    It simply qualifies the content. And in a negative way.

    You're not trying to convince your audience that "revealing ways to profit from your PLR content" is so easy that even an 18 y.o. could do it.

    Your audience doesn't WANT to reveal ways to profit from PLR content.

    They want to profit from PLR content. See the difference?

    And you've told them that YOUR system for doing so, YOUR solution to the pressing problem that's keeping them up at night, looking for your website, is one slapped together by an 18 y.o. HS Graduate.

    Your headline has, in effect, lowered the perceived value of the product that will follow.

    If an 18 y.o. HS Grad who achieved something noteworthy were revealing something, maybe there'd be an interest and excitement factor there.
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  • Profile picture of the author Raiel Schwartz
    OxBloom,

    You had one of the better replies.

    I see how my headline's wording can have
    an alternative effect than my desired one.

    Any suggestions in rewording the headline
    then? I think that will be the grabber, I also
    might add bullets in the copy as well with
    benefits.
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  • Profile picture of the author davemiz
    LOL you don't get it bro.... the *only* reply that works is split testing

    end of story.
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    • Profile picture of the author Oxbloom
      Originally Posted by davemiz View Post

      LOL you don't get it bro.... the *only* reply that works is split testing

      end of story.
      ?

      "Split testing" can't be the end of the story here. He doesn't have anything to split test *against* yet.

      Craig, I'd advise you to take a look at ewenmack's post on the first page of this forum titled something like "Plunder today's headlines." It'll lead you to Vin Montello's blog, where he's offering (free) an extremely valuable 30-page resource that will have you cranking out great headlines in minutes.

      First, come up with ideas...new headlines, new colors, new fonts, new buttons, new whatevers...

      Then, yes, split test, tweak, and improve.
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  • Profile picture of the author Phillip Lambert
    Nice one Ox - very articulate response.

    As a copywriter I must admit that some of the best headlines to emulate are actually found right here in the forum. I have started to use the same elements in my own headlines such as:

    ...Rave Reviews.

    I'm going to suggest that you go to marketingexperiemnets.com and check out Dr Flint McGlaughlin scientific approach to website conversion. His insights are impeccable - I have had this internal battle about traditional direct response Copywriting techniques and his philosophy ever since I discovered him many years ago.

    My testing over the years have consistently borne out the propriety of continuing to use the traditional direct response techniques for certain forms of media.

    But I am still re-evaluating my work and how I can improve response rates in the face of the savvy customer that is hard to convince without utilizing "shyster" copywriting techniques.

    Possible alternative headline:

    FREE Report
    "Guarantees You'll Walk Away With 5 Field Tested Methods That Lands You At Least 6 Sales in the Next 4 Days."


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  • Profile picture of the author davemiz
    let me rephrase... take all these wonderful ideas... make diff. variations of the page and split test em.
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