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Offline Bill Board that Caught My Attention...

by copylicious
13 replies
Am a copy writer come marketer, and in my daily life I keep a close eye on the offline advertising mechanisms that different companies employ to popularize their brands. Today I saw a Huge bill board today as I was strolling around my city...It Read, "We take care of the Losses, You Take care of the Profits"

I thought it was awesome, what do you think?
#attention #bill #board #caught #offline
  • Profile picture of the author 247Copywriter
    You saw it in context. Whilst the rest of us are still left in the dark.

    What did it relate to?

    If we knew that, we could tell you whether or not we thought it was as awesome as you believe it to be.
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  • Profile picture of the author DanielleLynnCopy
    Hi there

    I like the effect they're going for, but i have to agree with 247 here, I have no idea what this applies to yet.

    What was the company, and what were they trying to sell?
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  • Profile picture of the author Nick Brighton
    Depends... if it was a funeral parlour, then probably not.
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  • Profile picture of the author copylicious
    Guys, it was an offline bill board for an insurance company I think.
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    • Profile picture of the author Collette
      Originally Posted by copylicious View Post

      Guys, it was an offline bill board for an insurance company I think.
      "I think"??? You "think"???

      Let's recap: It was a billboard. A big-ass sign.

      Yet you can't remember who the company was or what the ad was selling.

      Call me crazy, but.... if I'd paid for a big-ass advertisement I'd want people to remember my company and what it was they were supposed to buy from me.

      A catchy line is pure showboating, if it doesn't do its job. I doubt the client intended to spend their hard-earned money just to pad some creative's portfolio.

      If your copy can be creative AND memorable AND sell - THAT is copy worth swiping.
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      • Profile picture of the author J. Barry Mandel
        Totally agreed.

        This sign failed at both branding AND sales generation

        If the OP posted what this was actually for then that *might" change the story.


        Originally Posted by Collette View Post

        "I think"??? You "think"???

        Let's recap: It was a billboard. A big-ass sign.

        Yet you can't remember who the company was or what the ad was selling.

        Call me crazy, but.... if I'd paid for a big-ass advertisement I'd want people to remember my company and what what it was they were supposed to buy from me.

        A catchy line is pure showboating, if it doesn't do its job. I doubt the client intended to spend their hard-earned money just to pad some creative's portfolio.

        If your copy can be creative AND memorable AND sell - THAT is copy worth swiping.
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        • Profile picture of the author Dan Williams
          I want my billboards targeting the daily traffic more than the transient traffic so I wouldn't agree with gauging their board as a "failed" attempt unless I "knew" the results
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          • Profile picture of the author Collette
            That's kinda the point, Dan.

            The OP didn't have any information on whether this billboard was part of an advertising campaign, or a stand-alone ad.

            As part of an advertising campaign, where the tagline is reinforced using other media, the billboard might be effective advertising.

            As a stand-alone ad (which is how the OP presented it) it fails. A billboard, by nature, is a fleeting impression ad. If the OP, "strolling around" (i.e. "on foot", not passing at 70 mph) didn't receive enough information to remember the ad, the ad has failed.

            The only reason the OP noticed it is because he is a copywriter, and to him, words matter. He didn't register the message, only the cleverness of the wording.

            Therefore the only party profiting from this "creative" is the ad agency.
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  • Profile picture of the author BradCarroll
    I think it's an excellent message regardless of what market it's in or product it's selling.
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    • Profile picture of the author CDarklock
      Originally Posted by BradCarroll View Post

      I think it's an excellent message regardless of what market it's in or product it's selling.
      Lottery tickets?
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Jess Alexander
      Originally Posted by BradCarroll View Post

      I think it's an excellent message regardless of what market it's in or product it's selling.
      Agreed. It says, "we will take away your problem. you keep all the good stuff. plain and simple."

      I like it. *swipe*
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