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Your Free 5 Minutes with John Carlton

by Kevin Rogers
19 replies
Hey Guys...

If you had John Carlton's undivided attention for 5 minutes, what would you ask him?

If you read my guest post on John's blog you know that it took me a full year of dedicated study and crafty positioning to get John's attention...

... but now you could get your chance just for posting your question here.

As you may know, John is busy promoting his upcoming Action Seminar this February in San Diego.

That's good news for you and me because it's one of the few times he makes himself accessible without the $10,000 and higher fees his clients routinely pay to get inside his brain for a few hours.

I've convinced John to do a 20-minute phone interview with me to answer YOUR questions. This is a golden opportunity for you to have a true marketing legend take on your specific question and give advice that could provide a real breakthrough in your biz.

And if you're a freelancer hoping to get in front of John, this is a great way to do it.

I'm not pitching anything in this thread. If you want to want to learn more about his action seminar you can Google it. I just want to represent fellow Warriors with good questions for John.

Twenty minutes goes by quick, so I'll only ask him the most inspired questions. No softballs. I'm after the stuff you've never heard him reveal before.

Each question gets up to five minutes. John likes to stretch out once he gets on a roll, so we may only get 3 or 4 in, but I'll ask as many as I can in the time we have.

Seriously, I would have killed for this opportunity when I was starting out. Let's make the most of it.

My only rule is you've got to use your real name with your question. Otherwise, let it rip.

I'll post a link to the call Thursday.

Thanks!

Kevin
#carlton #consultation #free #interview #john
  • Profile picture of the author 247Copywriter
    Nice one Kevin, thank you so much for posting this up, it's really appreciated.

    I better come up with a good question or two, quickly.
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    • Profile picture of the author Kevin Rogers
      Yeah, he didn't give us much time.

      Looking forward to your questions. I know you'll come with something juicy.
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  • Profile picture of the author Johnny12345
    OK, here's my question for Carlton:

    Fender or Gibson?

    (Note: If he says Fender, I'm not sure whether we can be friends.)

    John Palmieri
    PersuasiveSalesLetters.com
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    • Profile picture of the author Kevin Rogers
      Originally Posted by Johnny12345 View Post

      OK, here's my question for Carlton:

      Fender or Gibson?

      (Note: If he says Fender, I'm not sure we can be friends.)

      John Palmieri
      PersuasiveSalesLetters.com
      I think you're going to be disappointed, John.
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  • Profile picture of the author fasteasysuccess
    Hey Kevin-How about...what's one copy technique he uses all the time but never has got into or shared because way too profitable? Let us get that one. Great post on Johns blog and yours as always Kevin. Thanks
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  • Profile picture of the author Ross James
    Mr. Carlton - the most ripped off writer on the web - I would like to know what you would do if per say you lost all of your existing products, copy clients, future copy clients and your list; what would your plan be to make as much money as you possibly could with nothing more than an internet connection, a website and your uncanny ability to make people buy, in as little as a month?

    I'm not sure if this type of question has been answered before by John, but I know a lot of people would be interested to hear what he would do given that it's a pretty popular question that I see surfacing on this forum quite often.

    -Ross
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  • Profile picture of the author Nick Brighton
    Awesome thread Kevin, thank you so much.

    Here's my question:

    John, if you only had ONE method for carving out a killer angle/USP for a new product in a competitive and large market, what would it be?

    I'm not talking about creating a great sales hook or story... I'm talking about the fundamental angle for creating the actual product and offer itself.

    (does that make sense?)
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  • Profile picture of the author DanielleLynnCopy
    Bah, I wish I had more time to think, but this is a question I ponder sometimes.

    John,

    It's often recommended that after a few years of practice, a copywriter finds a targeted market to specialize in. If a copywriter has no other professional background (other than writing), what are some suggestions for how they should go about picking their market niche, other than "do what you know" or "do what interests you"?

    Thank you!
    Danielle Lynn
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  • Profile picture of the author Zentech
    Fender vs Gibson is not a debate. Who wouldn't want to have both a Les Paul and a Telecaster? Any blues player would, anyway.
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  • Profile picture of the author Johnny12345
    Here's question #2 for Carlton:

    What is your "process" for creating a headline?

    John Palmieri
    PersuasiveSalesLetters.com
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    • Profile picture of the author Kevin Rogers
      Thanks for your questions so far. Keep 'em coming. The interview is tonight at 8:30 pm EST.

      I'd like to hear from more people looking to get ahead in their freelancing career as well.

      Keep in mind that John started out just like us 30 years ago. Except there was no Google... and certainly no communities like this to get instant feedback on how to make a career out of his talent and desire.

      Also, there weren't a hundred courses like today and getting your hands on a book like Scientific Advertising was a needle in a haystack proposition. You had to know someone who knew where to get a copy. It wasn't a free pdf you downloaded and promised to "get around" to reading some day. You locked yourself away and devoured it like the scroll of sacred wisdom that it is.

      John got his start by apprenticing for Jay Abraham in his LA office -- for free. And when he had finally built his reputation to "sought-after" status and could name his own price... he instead committed to working full time with Gary Halbert for a modest fee, knowing the education would pay off in spades down the road.

      This dude's been everywhere us freelancers dream of being in our careers. I'd love the chance to ask him what he would do in YOUR specific situation... to fast track your success.

      Whether you're stuck on what to charge, how to market yourself, how to gauge your current skill level in the market... whatever ails you.

      This is the marketing equivalent of the audience of students lining up to get advice from Robert De Niro at The Actor's Studio.

      Let's force him to dig deep.
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      • Profile picture of the author Jess Alexander
        Originally Posted by Kevin Rogers View Post

        I'd like to hear from more people looking to get ahead in their freelancing career as well.

        Keep in mind that John started out just like us 30 years ago. Except there was no Google... and certainly no communities like this to get instant feedback on how to make a career out of his talent and desire.
        I'd love to hear John's thoughts about positioning and self-promotion. That is, how to match your self-promotional marketing efforts with your market. How to get a deep sense of what your own market is looking for. And how to represent yourself as the unique solution to that need. (It can be easier to do this for a product . . . but when it comes to self-promotion, one's perspective can become more blurry.)
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  • Profile picture of the author Scott Murdaugh
    I would love to hear John's thoughts on becoming wealthy through writing copy...

    Advice on charging a premium upfront plus getting a piece of the action in the company, whether that be in ongoing royalties, part ownership, whatever.

    I have my own thoughts on this but would love to hear John's thoughts and experience on the subject.

    Because even when you're charging a premium, if you're doing the work once and you're only getting paid once, at the end of the day you're still just trading time for dollars - when you could be setting up income streams for life.

    Looking forward to the call Kevin, I'm sure it's going to be one for the record books!

    -Scott
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    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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  • Profile picture of the author Rezbi
    Can I have review copies of all his products?

    I promise to go through each one with a tooth comb and write thorough reviews.

    Except 'License to steal'. I already bought that.

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  • Profile picture of the author Johnny12345
    Here's question #3 for Carlton:

    What are the most important copywriting lessons you learned from Gary Halbert?

    John Palmieri
    PersuasiveSalesLetters.com
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  • Profile picture of the author Rezbi
    Here's a real question from me I think would benefit a lot of people on here:

    If you had $50 to spare in the whole wide world, and you want to become an earning copywriter in the shortest possible time... say... 6 months... what would you do knowing what you know now?
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    • Profile picture of the author cozandeffect
      Here's a question haunting me...

      Mr. Carlton, in my experience -- all 13 months of it -- I've noticed
      the biggest converting offers combine two elements:

      Character and 'Reason Why' copy

      But... many, many sales letters have 'blind' offers.

      So how does the copywriter combine character and
      'reasons why' copy in a blind offer?

      Cheers,

      Adam Costa
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      • Profile picture of the author Kevin Rogers
        Thanks everyone... just compiling questions now, so you've got till about 8 pm to get yours in.

        Kevin
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  • Profile picture of the author davemiz
    what he does to really grab a prospect and hit that DESIRE button...

    always thought he was awesome at doing this.

    how do you create desire so the person reading it HAS to have what you're offering?
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    “Judge your success by what you had to give up in order to get it.”
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