New Copywriters... Dealing With Tricky Customers... Paypal Chargebacks

39 replies
This thread is more for the new, rookie, greenhorn copywriters here.

A word of advice...

When you're just starting out, understandably you will take on almost any work to get a foothold into this industry.

You'll start no doubt by charging lower prices with the belief that this will help you to bring in more clients, which you can add to your portfolio.

But you'll also find that sooner or later, one or two customers will mess you around when it comes to making good on their payment.

Starting out, you might be tempted to ask for 50% upfront with the final outstanding balance becoming due on completion.

After a while and gaining more experience in this market you'll understand this is folly indeed. After you've been in the copywriting game for a while, you need to ask for the full 100% copywriting fee upfront!

You'll also quickly find that a lot of these low paying clients are a major pain in the butt. They won't value your passion, your advice or what you can bring to the table. They're more often than not a pretty selfish bunch who are only interested in themselves and what you can do for them. Not what they can do for you. It's a two way street afterall.

Unfortunately, you'll get one of these asshats sooner or later issuing a chargeback to Paypal claiming unauthorized access of their Paypal account.

The funds (deposit paid) will immediately be taken out of your Paypal account, whilst you are left high and dry.

Always challenge these Paypal chargebacks!

You've put in the time to help your new client. It's only right that you should be paid for the work that you've put in so far.

If someone pays you a 50% deposit, (let's say $300 for arguments sake) you then proceed to make a start on their sales copy.

The cheapskate client nags you with countless emails asking you how the sales copy is coming along driving you up the wall, to the point of distraction. You need to give them a good slappin' to put them in their place and to allow you the space, peace and quiet to do what you do best. (It takes time to produce good copy.)

Nevertheless you'll always get some idiot who is never satisfied no matter how much you bend over to help them. Believe you me, it's happened to all of us at one time or another when we were all starting out.

You try your best to negotiate with the client to no avail. In short s/he is being a right dick, a royal pain in the ass.

Eventually your cheapskate client tells you they're unsatisfied with the sales copy supplied and issues a chargeback at Paypal. Now you've been left with diddly fat squat for all your trouble and time expended on the piece.

Contest it!

Challenge the decision...

If this happens to you... don't fall into the trap thinking that there is nothing you can do about it.

When someone claims an unauthorized payment through Paypal it will immediately and automatically open up a dispute case. You need to act quickly IF you want to get your deposit or money back.

Paypal will look into it on your behalf and if they decide that there was no unauthorized access made to the buyers account, they will refund you the money paid in full to you.

I recently had a client here...

Put in 10 hours of work on behalf of this individual. Halfway through he suddenly tells me he's found a cheaper copywriter and now wants his money paid, back in full. The contract is over he tells me before he's even seen his sales copy.

He proceeds to ask, nay demands a full refund of his monies paid to me. I reply no can do. I've already made a start on your project, spent 10 hours on it, I cannot issue a refund.

He immediately logs out of his email and not more than 10 minutes later, I get an email from Paypal telling me there is a dispute with the payment already made.

He claims unauthorized access to his Paypal account.

The money is instantly taken from my Paypal account.

Undaunted, I reply to Paypal citing the emails sent back and forth between my client (who I subsequently fired) and myself.

I tell them, how can there be unauthorized access to this persons account when he himself has sent me the money and a receipt issued to the same email address?

Paypal look into it immediately and literally within 2 hours decide in my favor sending me an email, telling me, there was no unauthorized access to his account.

Long and short of the story is...

Protect your back. Your time is valuable. Don't let clients treat you like sh*t. If they start messing you around where payment is concerned always fight back. Paypal doesn't always come down in favor of the thieves and scammers who will try every trick in the book to get what they want, without paying a dime.

My client subsequently lost all of my trust, I fired him on the spot. The money stayed in my Paypal account and he's now lost out royally big time because of his own utter stupidity, lack of respect and selfish greed.

Plus word has now been circulated to a few other copywriters here to steer well clear of this individual, in case he tries it on with them too.

I hope one or two of you rookie, new copywriters on the block find this information useful.


~ Sally
#chargebacks #copywriters #customers #dealing #greenhorn copywriters #new copywriters #paypal #paypal chargebacks #rookie copywriters #tricky #tricky customers
  • Profile picture of the author sierracharlie
    What you say Sally is totally correct.

    Cheapskate customers are usually v. demanding.

    I took on alot of these customers in my first 18 months of being self-employed (not copywriting) and used them for training purposes. Now, I filter most of them out.
    You cannot build a sustainable business with them. These "Grade D" customers, i realise that that there comes a point or stage in a business where you have to politely refuse them or just price them out.
    {{ DiscussionBoard.errors[3170002].message }}
  • Profile picture of the author Ross James
    Originally Posted by 247Copywriter View Post

    I recently had a client here...

    Put in 10 hours of work on behalf of this individual. Halfway through he suddenly tells mehe's found a cheaper copywriter and now wants his money paid, back in full.The contract is over he tells me before he's even seen his sales copy.

    He proceedss to ask, nay demand a full refund of his monies paid to me. I reply no can do. I've already made a start on your project, spent 10 hours on it, I cannot issue a refund.

    He immediately logs out of his email and not more than 10 minutes later, I get an email from Paypal telling me there is a dispute with the payment already made.

    He claims unauthorized access to his Paypal account.

    The money is instantly taken from my Paypal account.

    Undaunted, I reply to Paypal citing the emails sent back and forth between my client (who I subsequently fired) and myself.

    Wait, so the client fired you, then you fired the client back, I see a disconnect here? That sucks, sounds like a horrible situation Sally. Do you find this happens a lot? On here?

    -Ross
    {{ DiscussionBoard.errors[3170129].message }}
    • Profile picture of the author arfasaira
      I think you have made some really good points here. Although new to copywriting, I am not new to freelancing, but the problems we can face are the same.

      I have been lucky enough to have good clients, but I know of other freelancers who have had very difficult and demanding clients - and it's no surprise that they are usually the ones who pay the least for your services but expect to call the shots and control everything.

      With higher paying clients, they understand the value of what you have to offer (that's why they are willing to pay you a lot) and trust you will deliver some good stuff. A reasonable client will work with you to resolve problems, and unless you really have done a very bad job (which is HIGHLY unlikely), they rarely ask for their money back.
      {{ DiscussionBoard.errors[3170387].message }}
  • Profile picture of the author Scott Murdaugh
    Don't accept copywriting fees through Paypal.

    Demand a check. If they're overseas do a bank wire.

    I'll accept Paypal/credit cards for smaller jobs, but only with clients I've worked with in the past.

    I've never had a client charge back on me. It could be because I have pretty good instincts about people... But these days I just assume (insist, actually) to take a check.

    Even when I was going through my "shameless whore" phase and was desperate for just about any work I'd find, I'd make sure to "filter" my potential clients. If there was even a hint of us just not working well together, or they seemed "off" or "shady" in any way, I'd pass...

    30 minutes on the phone can usually give you a pretty good idea of someone's character.

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

    {{ DiscussionBoard.errors[3170389].message }}
  • Profile picture of the author Pusateri
    Sally,

    Your experience applies to most any business, not just copywriting. The ones who buy solely on price are always the biggest pains in the ass and will abandon you as soon as a lower (not better) offer comes along.

    We all need to educate our clients who want to make offers based on price alone. The type of buyers these offers attract are not worth having if they want a business that thrives long term.

    - Mark
    {{ DiscussionBoard.errors[3170515].message }}
    • Profile picture of the author Collette
      Two words for you:

      "Written Contract"

      Don't leave home without it.
      {{ DiscussionBoard.errors[3170716].message }}
  • Profile picture of the author copyassassin
    Originally Posted by 247Copywriter View Post


    I recently had a client here...

    Put in 10 hours of work on behalf of this individual. Halfway through he suddenly tells me he's found a cheaper copywriter and now wants his money paid, back in full. The contract is over he tells me before he's even seen his sales copy.

    ~ Sally
    All business people MUST qualify their clients.

    We MUST weed out losers.

    We MUST have respect for ourself and our work product.

    We MUST be willing to say, "No, I don't work with people like you."

    Setting boundaries is our job; not the client.

    In short, have courage.
    Signature

    The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

    {{ DiscussionBoard.errors[3170820].message }}
    • Profile picture of the author Dan Williams
      Here's another scenario....You hire a copywriter from the forum...he takes the 1500 or so you put in his paypal....doesn't communicate at all. You finally email him at the three week point to see if everything is OK. He acts surprised that you didn't receive the work...turns out he outsourced it to one of his "non-english" speaking morons and you end up with a POS sales letter. When I get pissed off and tell him that's BS he says that now he's not going to do the re-write he promised because I'm a big meanie. Dude's lucky he didn't get an old fashioned ass whipping...now that would be mean.

      So....it's obviously a "two way" street

      According to some of the "good" copywriters I've worked with, he's been banned from the site....unfortunately, a little too late to my liking
      {{ DiscussionBoard.errors[3170873].message }}
  • Profile picture of the author Zentech
    Never work for cheapskates. If you have a feeling somebody is trying to get the moon for pennies, just turn the client down. The headache you save will be your own, because it's usually clear very quickly when you have a client who wants a lot for very little. They are likely to be the very same clients who give you trouble about every little thing, and finally end up not paying at all.

    Let them go get it on Elance. When that results in disaster, they might come back with a more reasonable attitude. I'm talking about the $400 clients, who only want to pay $200 up front, and so on. Are these jobs really worth fighting for? Nah. Just turn them down, or if you do take them, send the client a little work and "feel them out." If they come back with 100 demands and complaints, refund and drop the job.
    Signature
    * Stupid Offer: Killer Sales Letters ***$897*** Just For Warriors. Ethical Clients & Legit Products Only. *
    {{ DiscussionBoard.errors[3172020].message }}
  • Profile picture of the author Daniel Scott
    Story time...

    Earlier on in my career, I had a guy contact me wanting to do a project for him. There were a lot of red flags come up (including "Why are you better than the other copywriters I'm talking to about this project?") but at the time $3 000 was a decent amount for a letter, so I went through it all.

    However, before anything was finalized I turned down the gig... someone just didn't feel right. Losing the money hurt, but I knew I had to trust my instincts. He hired a contemporary of mine (who is also a great copywriter).

    I spoke to my contemporary a few weeks later... turns out this client was the worst he ever had. The guy had no idea how to drive traffic and was blaming the copy (which I saw, and was pretty good). He was threatening to do a PayPal chargeback and all kinds of stuff.

    Long story short... trust your instincts. If you feel no good can come out of the gig, or it's going to be more trouble than it's worth, turn it down.

    Now... I get not everyone's always in a position to cherry-pick clients. Sometimes you have bills to pay and kids to feed... and you've gotta take the less exciting gigs.

    But listen to what the nagging voice in the back of the head is telling you... and if you can't turn down the gig... at least you can try and stay one step ahead and protect yourself.

    -Daniel
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

    {{ DiscussionBoard.errors[3173840].message }}
    • Profile picture of the author Paul Hooper-Kelly
      Hi Guys and Gals,

      Where a service is custom made for a client (as would always be the case with copy writing), the client does not enjoy the same automatic rights to a refund as they would when buying a standard, mass produced product, such as an ebook or set of DVDs.

      Also, it's usual for copywriters to specify a 50% kill fee, built into their contract and Terms Of Service, whereby, if the client changes their mind for any reason, you are entitled to retain 50% of the monies to cover the preparatory work, such as initial discussions et cetera.

      You can - at your discretion - apply this to any subsequent project the client might ask you to undertake.

      And the general comments are right: you'll get less problems with higher paying clients.

      That's usually because they have already enjoyed a measure of previous success, and so know about marketing and understand the copy writing process. In fact, my very best clients are folks who are pretty good copywriters themselves.

      Warmest regards,

      Paul
      Signature
      If you want to stack the copywriting deck in your favor with tricks and hacks producing winners like: "$20K in three days" "650 sold" "30% conversion", then you might like to know I'm retiring and will spill the beans to two people. More info here.
      {{ DiscussionBoard.errors[3174404].message }}
  • Profile picture of the author DeborahDera
    Originally Posted by 247Copywriter View Post

    This thread is more for the new, rookie, greenhorn copywriters here.

    A word of advice...

    When you're just starting out, understandably you will take on almost any work to get a foothold into this industry.

    You'll start no doubt by charging lower prices with the belief that this will help you to bring in more clients, which you can add to your portfolio.

    But you'll also find that sooner or later, one or two customers will mess you around when it comes to making good on their payment.

    Starting out, you might be tempted to ask for 50% upfront with the final outstanding balance becoming due on completion.

    After a while and gaining more experience in this market you'll understand this is folly indeed. After you've been in the copywriting game for a while, you need to ask for the full 100% copywriting fee upfront!

    You'll also quickly find that a lot of these low paying clients are a major pain in the butt. They won't value your passion, your advice or what you can bring to the table. They're more often than not a pretty selfish bunch who are only interested in themselves and what you can do for them. Not what they can do for you. It's a two way street afterall.

    Unfortunately, you'll get one of these asshats sooner or later issuing a chargeback to Paypal claiming unauthorized access of their Paypal account.

    The funds (deposit paid) will immediately be taken out of your Paypal account, whilst you are left high and dry.

    Always challenge these Paypal chargebacks!

    You've put in the time to help your new client. It's only right that you should be paid for the work that you've put in so far.

    If someone pays you a 50% deposit, (let's say $300 for arguments sake) you then proceed to make a start on their sales copy.

    The cheapskate client nags you with countless emails asking you how the sales copy is coming along driving you up the wall, to the point of distraction. You need to give them a good slappin' to put them in their place and to allow you the space, peace and quiet to do what you do best. (It takes time to produce good copy.)

    Nevertheless you'll always get some idiot who is never satisfied no matter how much you bend over to help them. Believe you me, it's happened to all of us at one time or another when we were all starting out.

    You try your best to negotiate with the client to no avail. In short s/he is being a right dick, a royal pain in the ass.

    Eventually your cheapskate client tells you they're unsatisfied with the sales copy supplied and issues a chargeback at Paypal. Now you've been left with diddly fat squat for all your trouble and time expended on the piece.

    Contest it!

    Challenge the decision...

    If this happens to you... don't fall into the trap thinking that there is nothing you can do about it.

    When someone claims an unauthorized payment through Paypal it will immediately and automatically open up a dispute case. You need to act quickly IF you want to get your deposit or money back.

    Paypal will look into it on your behalf and if they decide that there was no unauthorized access made to the buyers account, they will refund you the money paid in full to you.

    I recently had a client here...

    Put in 10 hours of work on behalf of this individual. Halfway through he suddenly tells me he's found a cheaper copywriter and now wants his money paid, back in full. The contract is over he tells me before he's even seen his sales copy.

    He proceeds to ask, nay demands a full refund of his monies paid to me. I reply no can do. I've already made a start on your project, spent 10 hours on it, I cannot issue a refund.

    He immediately logs out of his email and not more than 10 minutes later, I get an email from Paypal telling me there is a dispute with the payment already made.

    He claims unauthorized access to his Paypal account.

    The money is instantly taken from my Paypal account.

    Undaunted, I reply to Paypal citing the emails sent back and forth between my client (who I subsequently fired) and myself.

    I tell them, how can there be unauthorized access to this persons account when he himself has sent me the money and a receipt issued to the same email address?

    Paypal look into it immediately and literally within 2 hours decide in my favor sending me an email, telling me, there was no unauthorized access to his account.

    Long and short of the story is...

    Protect your back. Your time is valuable. Don't let clients treat you like sh*t. If they start messing you around where payment is concerned always fight back. Paypal doesn't always come down in favor of the thieves and scammers who will try every trick in the book to get what they want, without paying a dime.

    My client subsequently lost all of my trust, I fired him on the spot. The money stayed in my Paypal account and he's now lost out royally big time because of his own utter stupidity, lack of respect and selfish greed.

    Plus word has now been circulated to a few other copywriters here to steer well clear of this individual, in case he tries it on with them too.

    I hope one or two of you rookie, new copywriters on the block find this information useful.


    ~ Sally
    The deposit or upfront payment is not the only thing that is important here. You also need to have a clear, work for hire agreement - a contract - so that your clients can't just "change their minds."
    {{ DiscussionBoard.errors[3175615].message }}
  • Profile picture of the author The Copy Nazi
    Banned
    Some funny comments here about written contracts and the like. If the client is on the other side of the planet and the fee is only $400 or a couple of grand, a Written Contract isn't worth the (virtual) paper it's written on. Nor is it worth the grief chasing it up. It would cost you way too much in legals and even then you'd be lucky to get a result. The answer, find better clients. They're out there. Just establish what's expected from the client and what he/she can expect from you. Spell it out. Someone once said to me - "Most of the world's banking is done on trust". And that's how I operate. Although I do insist on full whack up front. Unless its a trusted client I've worked with before.
    {{ DiscussionBoard.errors[3175868].message }}
    • Profile picture of the author 247Copywriter
      Originally Posted by Metronicity View Post

      Some funny comments here about written contracts and the like. If the client is on the other side of the planet and the fee is only $400 or a couple of grand, a Written Contract isn't worth the (virtual) paper it's written on. Nor is it worth the grief chasing it up. It would cost you way too much in legals and even then you'd be lucky to get a result.
      Spot on Mal.

      I had a client last summer. An upfront fee plus royalties. All is well upto the point of payment on the royalties. He outright refused to pay, citing some excuse or another.

      The copy supplied had already earned him more in a couple of days than what many people make in twelve months.

      Citing the 'contract' he basically replied that he couldn't care less about the contract. If I wanted to contact a lawyer, do so was his response.

      The change in his attitude from working with him on the sales copy (very good) to the point where it was bringing in a hell of a lot of money for him was stark. (Very bad)

      He was on the other side of the planet. I had to settle an agreement completely on his terms, a single one off payment fearing that I wouldn't receive a cent otherwise, for all of my time and trouble. A well respected Warrior at that.

      With some of these characters and the WF seems to be full of them, it's impossible to pursue a claim through any legal channels. The costs involved would be astromomical and the time taken could be much better spent on other things.

      These virtual contracts as you say... aren't worth the paper they're written on, for freelancers online.

      People say, just soak it up, it's all part of doing business online but that's all well and good but if you've spent the best part of 3 weeks helping a client to the very best of your abilities it sure leaves a very bitter, sour taste in the mouth.

      Worst of all it affects your trust in other people who might be as honest as the day is long.

      It's understandable why so many good copywriters get sick of all the crap from clients and simply end up producing their own products. It's a lot less hassle and much more more money can be made. If anything goes wrong, they only then have themselves to blame.

      If anything in this recession, it's got worse not better the frequency with which clients here try and act up on the silliest, slightest excuses.

      As Scott Murdaugh stated, in future don't accept payments via Paypal. Always charge 100% up front and get the client to wire the money directly into your bank account.

      Good advice.
      Signature
      --->----->----->----->-----> MarkAndrews IMCopywriting <-----<-----<-----<-----<---
      http://www.IMCopywriting.com
      Mark@IMCopywriting.com
      {{ DiscussionBoard.errors[3176138].message }}
      • Profile picture of the author Collette
        Originally Posted by 247Copywriter View Post

        ...
        These virtual contracts as you say... aren't worth the paper they're written on, for freelancers online.

        ....

        Not so. There's actually some statistical evidence that having people agree to a written ethical standard reduces the number of people who will violate that standard.

        I agree that, when it comes to collecting royalties, a virtual contract is almost impossible to enforce if the other party is several continents away. I've never had that problem, because I don't do royalties with anyone with whom I don't already have a working relationship.

        Even so, I never work - royalty or not - without a written contract that spells out the details of the arrangement. Not the least of which is that I retain copyright to the work produced unless, and until, the outstanding balance is satsified.

        My agreement also includes a "Kill Fee", and stipulates relevant delivery dates for both the client and me.

        I've used PayPal as a payment option for @ a decade now, and have never had a chargeback, or an attempted chargeback, or even a dispute. And the few times I've had a fee problem (once WAS a guy on the other side of the world), I've simply referred the client to the terms of the agreement and.... problem solved.

        Without a written contract, you have to prove the legitimacy of the relationship - and the burden of proof lies on you. A written contract is proof of your relationship, and you can easily show a chain of events from the acceptance of the contract, up to the dispute. If I ever had a PayPal dispute, such as you described, I would simply show PayPal the written contract (which includes a "virtual agreement" clause).

        Several years ago I made a conscious decision to stop accepting any and every client, just 'cause they asked me out. This meant some uncertainty and a few lean months ("Hello, Ms. Minimum Wage!" ).

        Within a year, though, I had a steady supply of work, all from word-of-mouth, with clients who weren't tempted to rob Peter (me) to pay Paul (anybody BUT me). It was a refreshing change.

        Additionally, I ALWAYS Listen to my gut. Over the years, I've discovered that that little frisson of "something just 'ain't right here" has never proved wrong.

        So staying out of trouble, for me, has been the result of combining several things: listening to my gut, actively turning away work from the wrong clients, and always working with a written contract.

        Since a written contract protects both you AND your client, I don't understand why any copywriter would choose to work without one. Furthermore, if I have a client who refuses to sign one, I'd absolutely consider that a red flag. Because, if someone is personally ethical, why would they have a problem with agreeing to behave in an ethical manner?
        {{ DiscussionBoard.errors[3177097].message }}
        • Profile picture of the author Jag82
          Originally Posted by Collette View Post

          So staying out of trouble, for me, has been the result of combining several things: listening to my gut, actively turning away work from the wrong clients, and always working with a written contract.
          This piece of advice by Collette is worth its
          weight in gold.

          Having a written contract can really save
          one plenty of grief in future.

          It removes ambiguity and reduces the likelihood
          of disputes.

          Of course, a written agreement is not 100%
          foolproof. S**t can still happen.

          But...it will significantly reduces the possibility
          of that happening if you have a written agreement
          ...something in black and white.

          The truth is...if a client is really honest
          and sincere...he will sign the agreement.

          I never do deals without an agreement now.

          At the very minimum...a basic agreement (to guarantee
          your payment after work)...is better than none
          at all.

          Even with friends I JV on...I insist on a working
          agreement.

          People say that "trust" alone is enough. Let me
          venture beyond that.

          If we value the trust and the present
          relationship...then all the more we want to
          sign an agreement.

          Because that will ensure the present
          trust, goodwill and friendship will be preserved.

          Everyone is clear about their roles and
          responsibilities. And it will lay the foundation for
          a solid working relationship.



          The slight hassle of doing an agreement
          is far outweighed by the benefits of having
          one in hand.

          In my experience, a good client or a JV partner will have no
          problem with a written agreement.

          - Jag
          {{ DiscussionBoard.errors[3189636].message }}
  • Profile picture of the author methomas
    Hi,

    My personal dealings with Paypal!

    I have had 3 charge backs at PayPal.

    I went through the challenge and won all 3 of the disputes.

    Hope this helps,

    M E
    {{ DiscussionBoard.errors[3175982].message }}
  • Profile picture of the author Pusateri
    Too bad we can't slap a mechanic's lien on a domain. I'm thinking about joining the International Brotherhood of Pipers. Those guys always get paid.
    {{ DiscussionBoard.errors[3176512].message }}
  • Profile picture of the author amo992
    When I find myself in situations like the ones being described, I ask myself "WWDDD?"


    "What Would Don Draper Do?"

    I subsequently leave work, perform coitus with many attractive women, then come back the next day with a hangover, a broken nose, and a great idea.

    I kid, of course.


    The internet promotes anonymity, and because of that I do not know the reality of more than half the people I write for.

    I both enjoy and disdain this quality. Deindividualization through anonymity becomes a boon for those who wish to act outside their moral compass.

    To combat such behavior one must act as if the individual with whom they are doing business has a gun to one's head. Tell that individual more about yourself, your life, and your aspirations, and that individual is less likely to pull the trigger.

    Establish empathy then provide/receive sympathy.
    {{ DiscussionBoard.errors[3176644].message }}
  • Profile picture of the author Ross James
    Originally Posted by Collette View Post

    Not so. There's actually some statistical evidence that having people agree to a written ethical standard reduces the number of people who will violate that standard.
    Collette is on to it. It's called reinforcing commitment by entering a verbal contract. You know there is such a thing? It's not as powerful as a written contract but they do exist per my professor in business law.

    Best,

    Ross
    {{ DiscussionBoard.errors[3177282].message }}
  • Profile picture of the author clever7
    Thank you for your advice! I’m studying copywriting now.

    I won’t work for anyone unless they pay me 100% in advance. I cannot spend my time with everyone’s case without being paid.

    Of course, I’m going to give them proof that my work is excellent. If they won’t agree with the payment in advance, I won’t waste my time with their case.

    I work as a professional translator. I don’t even read the documents they send me before being paid to spend my time with each case. Otherwise, I would waste all day reading their messages for nothing.
    {{ DiscussionBoard.errors[3188416].message }}
    • Profile picture of the author cerava
      This reminded me of an experienced I had.
      I just concluded my 6 months stint as a junior copywriter in a media conglomerate and was looking for some freelance projects. A colleague recommended me to a production house he knows is in need of a copywriter cum scriptwriter.

      During the first meeting, everything went fine. We agreed on the job scope (rewriting documentary scripts) and the rate (RM2,750). Materials were passed on and I started work on the documentary. This was something I needed to halt as the work must be done while sitting down with the director.

      I should have seen the red flags: past scriptwriters bailed out on the production company, the footage was horrible and irrelevant, the production company is paying a late fine to the channel that funded the project for a couple of months now. When they approached me, they were already 2 months behind the scheduled airing date!

      The final straw came after a post-production/editing session. The Project Manager (PM) told me to be at the editting firm at 10.00am to work with the Director. I sat at the firm waiting and waiting... Called the PM several times and even texted. By 11.20am, I told myself that I have waited long enough. Without the director, I couldn't do anything! So I left.

      The PM called me past 12 noon asking me where I was. My reply: on the way back! I've waited long enough and I have better things to do. She begged me over the phone to head back to the editting firm and told me the director is already there. I told this PM that I've been there since 10am and enough is enough.
      After a few series of phone calls and email exchanges, including tears on part of the PM, I fired the client.

      Ultimately, in deciding which clients to keep, you need to ask yourself: which is more important to you? Your sanity, peace of mind and time? Or the money offered?

      I have a client - an advertising agency - which is usually 1,000km away from me. I've been working with them since August 2008. I met them once 7 months after working with them. I'm still with them today. Indeed, they give me rush projects, e.g. job request at 4pm, deadline 12pm the next day.

      But with this client, I've learnt a lot about copywriting in Malaysia. If I'm late in sending out my invoice, they'll be chasing me as if I missed a copywriting deadline!!!
      Signature

      Best regards,

      Aldric Tinker
      My Copywriting & NLP Website

      {{ DiscussionBoard.errors[3189235].message }}
      • Profile picture of the author 247Copywriter
        Currently going over your website Aldric, I like your attitude, very good indeed. And your English is brilliant!

        Good luck in everything you do.

        Kindest regards,


        Sally
        Signature
        --->----->----->----->-----> MarkAndrews IMCopywriting <-----<-----<-----<-----<---
        http://www.IMCopywriting.com
        Mark@IMCopywriting.com
        {{ DiscussionBoard.errors[3189401].message }}
        • Profile picture of the author cerava
          Originally Posted by 247Copywriter View Post

          Currently going over your website Aldric, I like your attitude, very good indeed. And your English is brilliant!

          Good luck in everything you do.

          Kindest regards,


          Sally
          Thank you Sally, for the visit and the compliments. :-) I hope you find nothing but the best opportunities in 2011 and beyond.


          Best regards,


          Aldric
          Signature

          Best regards,

          Aldric Tinker
          My Copywriting & NLP Website

          {{ DiscussionBoard.errors[3189630].message }}
  • Profile picture of the author DanielleLynnCopy
    Sally, Excellent post.

    I stopped doing the 1/2 deposit, 1/2 after early in my copy career when 2 clients in a row decided the deposit was enough of a payment and ran off with the copy without paying the remainder.

    And of course they made a nice amount of money off it. And my 'contracts' did nothing to stop them.

    So I agree, ask for the full amount upfront. As for royalties... that's a hard one. Many a top copywriter has suggested don't agree to royalty fees unless they're friends of yours, people you trust, or an established corporation, with all the paper work to back it up.

    In other words, if you're writing copy for say Best Buy, visit the corporate office, agree to royalties, and get a contract from them, then go for it! But if you're doing it for John Doe in "Somewhere, Earth", I don't recommended it.

    I hope newbie copywriters read this post and approach clients prepared.

    And I hope the slimy payment 'stiffers' read this too. Don't stiff us bub. We're Copy Warriors and we're on to you!
    {{ DiscussionBoard.errors[3193290].message }}
    • Profile picture of the author Collette
      Originally Posted by DanielleLynnCopy View Post

      ...the 1/2 deposit, 1/2 after ...
      Mistake #1.

      What does the client want?

      Completed copy.

      What does the client NOT get until you're paid in full?

      Completed copy.
      {{ DiscussionBoard.errors[3193303].message }}
      • Profile picture of the author DanielleLynnCopy
        Originally Posted by Collette View Post

        Mistake #1.

        What does the client want?

        Completed copy.

        What does the client NOT get until you're paid in full?

        Completed copy.
        Actually, that was part of the contract They get the draft before they send the final payment and I send completed copy.

        The problem? I guess my drafts were too well crafted, because they simply used those, didn't complete their payments, and still made off like bandits...

        Which reminds me, also be warned of people who will try to cheat you by asking for "custom samples." This never happened to me, but I see new copywriters fall for this scam all the time.

        "I'm thinking about hiring you, but could you first show me how you write by writing a sample description for our product?"

        The right answer?

        a) No, I do not do samples, however you can see in my portfolio examples of how I write product descriptions

        b) Sure, for $x (however much you charge for a description or what have you), I would be happy to write you up a 'sample.'

        That will prevent you from wasting your time and giving away 'free copy'.
        {{ DiscussionBoard.errors[3193450].message }}
        • Profile picture of the author Collette
          Originally Posted by DanielleLynnCopy View Post

          Actually, that was part of the contract They get the draft before they send the final payment and I send completed copy.

          The problem? I guess my drafts were too well crafted, because they simply used those, didn't complete their payments, and still made off like bandits...

          Which reminds me, also be warned of people who will try to cheat you by asking for "custom samples." ...
          I have a minimum non-refundable project fee, and new clients pay 100% up front, for any project. For a further tip, check your PM.

          As for 'samplers': no copywriter should ever be burned by this if they present themselves professionally. If you have a web site, it will contain a 'sample' of your writing. Additionally, if you have a portfolio, those are also 'samples' of your writing. Most professional copywriters will also talk to a potential for free, to determine if they're a good match for the project.

          If a potential client can't tell from your web site copy, your samples, and a brief consultation whether they want to work with you or not.... they're either (a) unsuccessful marketers themselves, and therefore not good client material, or (b) scammers.
          {{ DiscussionBoard.errors[3193573].message }}
          • Profile picture of the author DanielleLynnCopy
            Collette made an excellent PM about non-refundable project fees To shorten what she said, always come from a position of strength. I very much agree.

            Originally Posted by Collette View Post

            As for 'samplers': no copywriter should ever be burned by this if they present themselves professionally. If you have a web site, it will contain a 'sample' of your writing. Additionally, if you have a portfolio, those are also 'samples' of your writing. Most professional copywriters will also talk to a potential for free, to determine if they're a good match for the project.
            .
            Actually, I often have people ask to see my portfolio, or ask for samples as I was referred to them by happy clients.

            Both of the above get directed to my portfolio, the sample askers however, do not get to have projects completed by me.

            Originally Posted by Collette View Post

            If a potential client can't tell from your web site copy, your samples, and a brief consultation whether they want to work with you or not.... they're either (a) unsuccessful marketers themselves, and therefore not good client material, or (b) scammers.
            I agree to proceed with caution when dealing with people who don't know how to navigate through your portfolio and site.
            {{ DiscussionBoard.errors[3193865].message }}
      • Profile picture of the author MikeHumphreys
        Originally Posted by Collette View Post

        Mistake #1.

        What does the client want?

        Completed copy.

        What does the client NOT get until you're paid in full?

        Completed copy.
        Bingo.

        If the client has a non-editable screen capture shot or PDF of the salesletter draft, then they can tell you any requested changes from there.

        They can't take what you've written and start using it without your permission.

        Once they've paid in full, then I send them the editable (and usable) version of their salesletter the same day.

        And until they've paid in full, you own the full copyright rights on the marketing piece.

        In a few cases I know, a copywriter simply sent a cease and desist letter to the client and/or their hosting company and the marketing was pulled until the non-payment issue was cleared up

        I've found having a clearly written list of project rules on my website does alot to set the stage of how things are expected to work and keep the interaction positive & win-win for everyone.

        Take care,

        Mike
        {{ DiscussionBoard.errors[3197000].message }}
        • Profile picture of the author 247Copywriter
          Originally Posted by MikeHumphreys View Post

          If the client has a non-editable screen capture shot or PDF of the salesletter draft, then they can tell you any requested changes from there.

          They can't take what you've written and start using it without your permission.

          Once they've paid in full, then I send them the editable (and usable) version of their salesletter the same day.

          Take care,

          Mike
          Thank you Mike Humphrey's for providing such superb copywriting advice.

          Spot on.
          Signature
          --->----->----->----->-----> MarkAndrews IMCopywriting <-----<-----<-----<-----<---
          http://www.IMCopywriting.com
          Mark@IMCopywriting.com
          {{ DiscussionBoard.errors[3216304].message }}
  • Profile picture of the author kwazi
    Excellent advice everywhere in this thread. Some people can be such jerks.
    {{ DiscussionBoard.errors[3195763].message }}
  • Profile picture of the author AdmiralGloom
    I have read a good portion of this thread and I recently got my first client! ... Well I asked for 100% payment before starting and since we have lost contact (I guess granted it has only been 24 hours).

    I realize it is probably for the better...but it kind of breaks my heart a little. Hah!

    Was a little too excited I guess.
    {{ DiscussionBoard.errors[3222171].message }}
    • Profile picture of the author browse15
      Requesting an upfront payment does help to weed out the rotten apples. Few days back, I was a having a chat conversation with a new client. The chat went on the nearly 40 minutes. The moment I spoke about upfront payment, he simply vanished. The crook went offline and didn't reply to the follow up email messages either.
      Signature
      {{ DiscussionBoard.errors[3223571].message }}
      • Profile picture of the author Collette
        A client is not "a client" until they have hired you (i.e. you have come to some agreement about the exchange of your expertise for their money).

        Until then, he/she is "a prospective client".

        As you've already discovered - after giving 40 minutes of your time - there is an enormous difference between the two.

        As a copywriter, you should already know how to pre-qualify the tire-kickers. Treat yourself as your own best client.
        {{ DiscussionBoard.errors[3224990].message }}
  • Profile picture of the author scrofford
    Originally Posted by 247Copywriter View Post

    This thread is more for the new, rookie, greenhorn copywriters here.

    A word of advice...

    When you're just starting out, understandably you will take on almost any work to get a foothold into this industry.

    You'll start no doubt by charging lower prices with the belief that this will help you to bring in more clients, which you can add to your portfolio.

    But you'll also find that sooner or later, one or two customers will mess you around when it comes to making good on their payment.

    Starting out, you might be tempted to ask for 50% upfront with the final outstanding balance becoming due on completion.

    After a while and gaining more experience in this market you'll understand this is folly indeed. After you've been in the copywriting game for a while, you need to ask for the full 100% copywriting fee upfront!

    You'll also quickly find that a lot of these low paying clients are a major pain in the butt. They won't value your passion, your advice or what you can bring to the table. They're more often than not a pretty selfish bunch who are only interested in themselves and what you can do for them. Not what they can do for you. It's a two way street afterall.

    Unfortunately, you'll get one of these asshats sooner or later issuing a chargeback to Paypal claiming unauthorized access of their Paypal account.

    The funds (deposit paid) will immediately be taken out of your Paypal account, whilst you are left high and dry.

    Always challenge these Paypal chargebacks!

    You've put in the time to help your new client. It's only right that you should be paid for the work that you've put in so far.

    If someone pays you a 50% deposit, (let's say $300 for arguments sake) you then proceed to make a start on their sales copy.

    The cheapskate client nags you with countless emails asking you how the sales copy is coming along driving you up the wall, to the point of distraction. You need to give them a good slappin' to put them in their place and to allow you the space, peace and quiet to do what you do best. (It takes time to produce good copy.)

    Nevertheless you'll always get some idiot who is never satisfied no matter how much you bend over to help them. Believe you me, it's happened to all of us at one time or another when we were all starting out.

    You try your best to negotiate with the client to no avail. In short s/he is being a right dick, a royal pain in the ass.

    Eventually your cheapskate client tells you they're unsatisfied with the sales copy supplied and issues a chargeback at Paypal. Now you've been left with diddly fat squat for all your trouble and time expended on the piece.

    Contest it!

    Challenge the decision...

    If this happens to you... don't fall into the trap thinking that there is nothing you can do about it.

    When someone claims an unauthorized payment through Paypal it will immediately and automatically open up a dispute case. You need to act quickly IF you want to get your deposit or money back.

    Paypal will look into it on your behalf and if they decide that there was no unauthorized access made to the buyers account, they will refund you the money paid in full to you.

    I recently had a client here...

    Put in 10 hours of work on behalf of this individual. Halfway through he suddenly tells me he's found a cheaper copywriter and now wants his money paid, back in full. The contract is over he tells me before he's even seen his sales copy.

    He proceeds to ask, nay demands a full refund of his monies paid to me. I reply no can do. I've already made a start on your project, spent 10 hours on it, I cannot issue a refund.

    He immediately logs out of his email and not more than 10 minutes later, I get an email from Paypal telling me there is a dispute with the payment already made.

    He claims unauthorized access to his Paypal account.

    The money is instantly taken from my Paypal account.

    Undaunted, I reply to Paypal citing the emails sent back and forth between my client (who I subsequently fired) and myself.

    I tell them, how can there be unauthorized access to this persons account when he himself has sent me the money and a receipt issued to the same email address?

    Paypal look into it immediately and literally within 2 hours decide in my favor sending me an email, telling me, there was no unauthorized access to his account.

    Long and short of the story is...

    Protect your back. Your time is valuable. Don't let clients treat you like sh*t. If they start messing you around where payment is concerned always fight back. Paypal doesn't always come down in favor of the thieves and scammers who will try every trick in the book to get what they want, without paying a dime.

    My client subsequently lost all of my trust, I fired him on the spot. The money stayed in my Paypal account and he's now lost out royally big time because of his own utter stupidity, lack of respect and selfish greed.

    Plus word has now been circulated to a few other copywriters here to steer well clear of this individual, in case he tries it on with them too.

    I hope one or two of you rookie, new copywriters on the block find this information useful.


    ~ Sally
    I have been warned about that! Although I haven't actually written a letter yet...still going through a very good course...I was warned. Thank you though for the excellent post!
    {{ DiscussionBoard.errors[3225169].message }}
    • Profile picture of the author DanielleLynnCopy
      For those of you newbie copywriters who are losing clients because you're asking for full fees upfront, I have a solution for you.

      It's a bit easier for experienced copywriters to ask for the full fees because we have the portfolios and lists of clients to back up that we wont take our new prospective client's money and run.

      So what's a newbie to do?

      Here's an alternative way to approach upfront fees while still protecting your interests and your time.

      Allow them 2 choices:

      They can pay the full fees upfront and have complete, unhindered access to your drafts and copy.

      or

      They can pay half up front, which will cover the consultation and an outline. Then, before you give them any drafts or spend hours thinking up their USPs, they must pay the remainder. This way, they can see the outline and get a feel for working with you, after which time, they will either pay the remaining balance or bail out.

      Either way, you will get paid for your time. Even if they bail, the 50% they paid you upfront should be well worth the few hours you spent talking with them outlining the project.

      Just make sure you clearly tell them in the beginning of the terms of the agreement, and that if they chose to bail, their deposit is completely non-refundable. As others have pointed out, don't give them a shred of your converting copy until they pay in full!

      And use common sense If someone seems flaky, just send them on their way.
      {{ DiscussionBoard.errors[3225467].message }}

Trending Topics