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Any Copywriters that Guarantee results?

by Dan B Rusu
18 replies
I've got a WSO running, using copy I wrote, that's currently getting a 7% conversion rate.

I'm looking for a copywriter that will be able to improve this conversion rate. If I get can it to 10% +, I'll be extremely happy.

I'm wondering if there are any copywriters that guarantee their results? As in, they don't get paid unless the conversion rate goal is hit.

And I know there's a huge list directory of copywriters at the top of this forum. But are there any threads where people recommend copywriters and post reviews for them?
#copywriter #guarantees #results
  • Profile picture of the author 247Copywriter
    Just for you Daniel...

    http://www.warriorforum.com/copywrit...r-results.html
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  • Profile picture of the author MaxSEOpro
    Why don't you offer your terms in your WSO. Let your clients pay after they get the results you promise.
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  • Profile picture of the author Scott Murdaugh
    I've got a WSO running, using copy I wrote, that's currently getting a 7% conversion rate.
    The WSO in your sig has been running for nearly a month.

    You expect a copywriter to guarantee they can beat your current conversion rate when you're already saturating a market?

    I'm guessing your best prospects, your list, those who follow you, are already well aware of the offer, right?

    So you're probably on a downswing.

    Has the price gone up lately?

    Do you see how many factors beyond the copy are at play here? Your offer is 30 days old, you've already converted your best prospects, and you'd be putting a copywriter into an uphill battle...

    Those who could increase your conversions on those terms wouldn't, because they're back-logged with clients paying them in full confidence that they can sell in the first place.

    Too many factors beyond a copywriters control.

    And you'd be putting anyone you hired on those terms at a very unfair disadvantage...

    7% from where? Clicks on to the WSO? Cold traffic to the WSO? After hitting the order form?

    No *good*, good as in does this for a living and has results to prove their worth... No *good* copywriter would ever agree to jump into an agreement like that.

    You could jack up the price, dry up your market, milk your list dry... Hundreds of ways you could hurt conversion rates on something like that.

    The only people that offer would attract are copywriters starving for work... And putting people in that kind of position, where they lack the experience to know better AND conversions will be going down...

    Asking them to devote their time and energy into something like that, and then expecting to not pay them when they obviously can't reach your expectations...

    That's like highway robbery.

    A deal like that is going to end up in a bunch of wasted time, sour feelings and a lot of disappointment.

    Even if I was brand new and starving for any work that'd sound like a bad deal to me.

    Short answer "No"...

    -Scott
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    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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    • Profile picture of the author fasteasysuccess
      I agree with scott if your only running from the wso and no where else considering your offer will always move down over time and not have the same presence, same amount of traffic, and like scott said...saturated.

      However, if your running this on a sales page somewhere else or bringing in quality traffic from outside sources then obviously your results can always go up.

      I'm sure there are some "copywriters" through here that might try it for free and get paid after like you said, but those are usually the copywriters who can't do it anyways.

      Like stated by all of us, no one can guarantee conversion rates, but some will guarantee an improvement of responses if terms agreed on.

      And maxseopro if speaking to me, time is money in business and I don't know any quality copywriter that works for free. I charge investment up front and percentage. Other copywriters might charge investment only and some just charge percentage. If serious about your business, then you either need to invest time, money or both to have success.
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      • Profile picture of the author Dan B Rusu
        Originally Posted by 247Copywriter View Post

        Thanks I'll check it out.

        Originally Posted by fasteasysuccess View Post

        On existing copy, I actually have a strong guarantee to beat any current copy by at least 20% if qualify with a few details and never had to refund clients even a penny on that guarantee yet.

        However, no copywriter can ever guarantee you exact conversion rates on current or new copy considering there are other factors like...traffic, quality of traffic, and other factors that are out of our control as copywriters.
        PM sent.

        Originally Posted by Scott Murdaugh View Post

        The WSO in your sig has been running for nearly a month.

        You expect a copywriter to guarantee they can beat your current conversion rate when you're already saturating a market?

        I'm guessing your best prospects, your list, those who follow you, are already well aware of the offer, right?

        So you're probably on a downswing.

        Has the price gone up lately?

        Do you see how many factors beyond the copy are at play here? Your offer is 30 days old, you've already converted your best prospects, and you'd be putting a copywriter into an uphill battle...

        Those who could increase your conversions on those terms wouldn't, because they're back-logged with clients paying them in full confidence that they can sell in the first place.

        Too many factors beyond a copywriters control.

        And you'd be putting anyone you hired on those terms at a very unfair disadvantage...

        7% from where? Clicks on to the WSO? Cold traffic to the WSO? After hitting the order form?

        No *good*, good as in does this for a living and has results to prove their worth... No *good* copywriter would ever agree to jump into an agreement like that.

        You could jack up the price, dry up your market, milk your list dry... Hundreds of ways you could hurt conversion rates on something like that.

        The only people that offer would attract are copywriters starving for work... And putting people in that kind of position, where they lack the experience to know better AND conversions will be going down...

        Asking them to devote their time and energy into something like that, and then expecting to not pay them when they obviously can't reach your expectations...

        That's like highway robbery.

        A deal like that is going to end up in a bunch of wasted time, sour feelings and a lot of disappointment.

        Even if I was brand new and starving for any work that'd sound like a bad deal to me.

        Short answer "No"...

        -Scott
        Scott,

        True, but there aren't nearly as many factors with this wso as you have listed. I don't have a list, all traffic to the wso is from my sig or from people visiting the wso forum, this market is not in anyway saturated, after 1 month I'm still getting about the same conversion rate (though a little better now that I've made some improvements) and bringing in the same amount everytime I bump. So no, this is not on a downswing.

        And you seem to not fully comprehend the power of the wso section. There are tens of thousands of people from around the world that visit the wso forum. Soom of the wsos have 100,000+ views, mine: 6,000. Sure I already caught the easy fish, but there are still 1000s of people going to the wso forum each day that have never seen my wso before.

        When I do SEO for companies, I guarantee them my results - 1st page or they don't pay. So why can't a copywriter guarantee improved conversions or he doesn't get paid? Any copywriter worth his price can improve on an amateur's copy like mine.

        Originally Posted by fasteasysuccess View Post

        I agree with scott if your only running from the wso and no where else considering your offer will always move down over time and not have the same presence, same amount of traffic, and like scott said...saturated.

        However, if your running this on a sales page somewhere else or bringing in quality traffic from outside sources then obviously your results can always go up.

        I'm sure there are some "copywriters" through here that might try it for free and get paid after like you said, but those are usually the copywriters who can't do it anyways.

        Like stated by all of us, no one can guarantee conversion rates, but some will guarantee an improvement of responses if terms agreed on.

        And maxseopro if speaking to me, time is money in business and I don't know any quality copywriter that works for free. I charge investment up front and percentage. Other copywriters might charge investment only and some just charge percentage. If serious about your business, then you either need to invest time, money or both to have success.
        I wouldn't expect them to work for free - but guarantee their results or they don't get full payment. ie: Paid some at the beginning, paid some at the end.
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  • Profile picture of the author alcymart
    Originally Posted by Daniel7rusu View Post

    I've got a WSO running, using copy I wrote, that's currently getting a 7% conversion rate.

    I'm looking for a copywriter that will be able to improve this conversion rate. If I get can it to 10% +, I'll be extremely happy.

    I'm wondering if there are any copywriters that guarantee their results? As in, they don't get paid unless the conversion rate goal is hit.

    And I know there's a huge list directory of copywriters at the top of this forum. But are there any threads where people recommend copywriters and post reviews for them?

    Sorry, I cannot guarantee those results you are aiming for, however I could help you out a bit by reviewing your texts when I have time... PM me and tell me more...

    Take care,

    Bernard St-Pierre
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  • Profile picture of the author Scott Murdaugh
    Any copywriter worth his price can improve on an amateur's copy like mine.
    I could throw penny traffic at the WSO and drop your conversions to less than 1% in a day. Too many factors.

    And copywriters worth their price already have clients working with them. I could lose every client I have and have another paid in full in less than a day or two.

    So you're right. But copywriters worth their price have a choice, clients who appreciate what they do and are willing to pay (invest, because it pays back) them for their time, or deals like this where they could work 40 hours and not get paid.

    Easy decision.

    And 7% on a $37 product ain't too shabby anyway.

    -Scott
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    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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  • Profile picture of the author DanielleLynnCopy
    Hi Daniel, nice to meet you,

    When I do SEO for companies, I guarantee them my results - 1st page or they don't pay. So why can't a copywriter guarantee improved conversions or he doesn't get paid? Any copywriter worth his price can improve on an amateur's copy like mine.
    I could guarantee someone that I'd eat a banana and then do it. But just because I can guarantee one thing doesn't mean that I can always guarantee another.

    Copywriting depends on more factors than just the sales copy.

    For example, I could write the best copy in the universe. But if the person I give the copy to never markets it, or just lets it sit in the back of google somewhere getting 0 to 1 page views a day, then runs to me for a refund because it's not converting at a certain % ... is that really fair?

    Unless I'm controlling every aspect of the sale of the product, from the marketing, to the traffic, to the product itself, I rarely can guess how it will turn out. And even then, initially it's just going to be a guess. That's what split testing is for after all.

    ~Danielle
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  • Profile picture of the author Daniel Scott
    You want a copywriter to work on spec?

    Cut them into part of your business.

    If you want them to put in more risk, they should have more reward.

    Even if it's 5% of gross sales or something... you still might get someone.

    Of course, as a copywriter, you have to do your homework to make sure the client will actually pay up (you'll be surprised how quickly clients forget you helped them in their hour of need when your copy rakes in a lot of money).

    But this way you *may* get a response from someone with some talent... instead of guys who are simply desperate.

    -Daniel

    P.S. Scott has some great points. He's a very sharp guy. Try not to dismiss his points so quickly.
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author Steve The Copywriter
      Unfortunately, I always have this thought when clients ask me if I offer a “guarantee”


      I go to my favourite restaurant, it’s just been awarded its second Michelin star.

      The waitress is her useful helpful, pleasant and charming self and gets me my usual table and immediately brings me my single malt and the menu.

      I choose a starter and main course.

      The tiger prawns are a bit chewy but edible – I really like the place so I live and let live.

      The fillet steak is overcooked to hell and the vegetables are soggy.

      I have a friendly word with the waitress – she profusely apologises – and rushes back to the kitchen.

      A few minutes later she brings me another plate and a complimentary second malt.

      This time the fillet is undercooked, all I can see is blood oozing onto my knife and I just I can’t even think about eating it.

      I’m wondering if I should become a vegetarian.

      The waitress checks on me, looks shocked and gets the manager.

      He tells me they had a flood in the kitchen, the head chef has a day off, the cookers are faulty and their suppliers let them down….

      As a client, none of this is my fault.

      The waitress offers me a caesar salad promising it’ll be perfect, but my appetite has vanished.

      Never one to cause a fuss, I offer to pay for the prawns and the scotch.

      The manager waives the bill.


      So as a copywriter if the client does everything I ask.

      And I f*** up the copy, I’ll try everything possible to fix it, but if I can’t…

      Then I always give the money back.
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      • Profile picture of the author amo992
        Originally Posted by Steve Copywriter View Post

        Unfortunately, I always have this thought when clients ask me if I offer a "guarantee"

        [STORY]


        So as a copywriter if the client does everything I ask.

        And I f*** up the copy, I'll try everything possible to fix it, but if I can't...

        Then I always give the money back.

        mmm that was a tasty story.

        However, what do you do when you know what they want is not nearly as profitable as what you give them?
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  • Profile picture of the author Raydal
    I've often guaranteed an improvement based on the current
    copy even though it's not a money-back guarantee. It's
    a guarantee to continue tweaking the copy until there
    is a improvement. But these types of deals are heavily
    based on your product and the marketing power you
    have behind it.

    Sometimes just a critique instead of a full rewrite can
    do just that. I would also think that those who market
    their services as "conversation experts" would guarantee
    a boost in conversion otherwise their services wouldn't
    be worth squat.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author GR Marketing
    I always guarantee my sales copy to convert at a decent rate to cold traffic.

    I can do this by combining solid copywriting fundamentals and the science of behavioral and sales psychology with obsessive split testing and tracking. With these things its not at all hard to guarantee your copy will produce results.

    Oftentimes what I've found is that when something is converting very poorly( sub 1% on cold traffic) simply improving the headline and/or the actual offer itself without doing much to the existing copy has worked wonders to bolster response.
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