Writing Marketing Copy For Biographies - Any Swipe Ideas Plz!

by smak
4 replies
Biographies are proven sellers, particularly of famous & popular entertainers. Book sales of biographies have known to run into millions.

This obviously opens up an hudge market for IMers/D.R Copywriters to work on project that requires writing webcopy and marketing of biography.

Strike a deal with writer (who probably knows naff about marketing), leverage the power of internet and viral marketing combined with solid persuasive engaging copy (but not clickbank product type copy cause the prospects are different category altogether) AND you can make serious money.

Having said that, I find myself quiet close to striking a deal with a writer to execute the plan as stated just above.

But I cannot trace any example on the net of any biographies being marketed with website copy deploying direct response copywriting principles. The closest swipe material I came across was Tim Ferriss site where he promotes his '4 hour week' book, but that is not a biography though.

Guys, can you help me out here by sharing any examples of websites that promotes biography using D R Copywriting which then I could swipe.

And if you yourself was involved in project where you had to write webcopy promoting biography, How would you go about it? Describe your sales funnel? And what DR Copywriting elements would you use?

Look fwd to all replies, Cheers.


Smak
#biographies #copy #ideas #marketing #plz #swipe #writing
  • Profile picture of the author Ross James
    (but not clickbank product type copy cause the prospects are different category altogether) AND you can make serious money.
    Hi, I'd just like to point out, that I think you're not correct in what you're saying here. Sure you'll have to speak a different language but every human being has emotions, you just have to figure out which ones to irritate. Someone correct me if i'm wrong here.

    -Ross
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    • Profile picture of the author smak
      Originally Posted by Ross James View Post

      Hi, I'd just like to point out, that I think you're not correct in what you're saying here. Sure you'll have to speak a different language but every human being has emotions, you just have to figure out which ones to irritate. Someone correct me if i'm wrong here.

      -Ross
      I know what u r saying but this book will be physical copy and being a Biography of a very famous person, it is not connected at all to IM market.

      And the target audience as you correctly assert would need to get emotionally engaged to the copy in order to improve chances of triggering the buy option. But I was thinking from refraining from those big bolded 'hard-to-believe' headlines you see on Clickbank sites as well as other elements like massive bonuses offered and over-hype.
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  • Profile picture of the author Alex Cohen
    Go to this page and do a find on "Barnum" ...

    P R O D U C T S :**Books by Dr. Joe Vitale

    It's only a paragraph of copy, but it might give you some ideas. Notice the implied benefit in the last sentence.

    Alex
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    • Profile picture of the author Bill Jenkins
      Banned
      The principles of selling remain the same no matter what you're pitching. You need the classic A.I.D.A formula. Attention, interest, desire, action. That's it.

      People buy biographies because they get their attention, invoke interest, create a desire to read the book and of course all this leads to action.

      Hope this helps!

      Bill
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