Fair or affordable?
I used a phrase "fair price" in my copy, and my editor changed it to "affordable". She said "fair" sounds cheap.
I think it changes the meaning. If you want to say that the price isn't overblown, and the customer is getting a fair deal, which word would you use?
And I don't care who's right, the important thing is what works and why.
Do people like being told what they can afford? :confused:
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I write articles, press releases, PLRs and sales letters that have a sparkle, too